Guo Cui Wu Du Kitajski Baijiu – avtor Xiongbo Deng

Delo Guo Cui Wu Du Kitajski Baijiu avtorja Xiongbo Deng je izjemno cenjeni dobitnik prestižne nagrade 2023 Platinasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

PlatinastaEmbalaža· 2023

Guo Cui Wu Du Kitajski Baijiu

avtor/ica: Xiongbo Deng

Naročnik: Shenzhen Yanzhi Brand Management Consulting Co.,Ltd.

Dobitnik nagrade Platinasta nagrada A' Design Award v kategoriji Embalaža

7,471,212

Potrjeni dobitnik nagrade

Preverite status nagrade za #141597

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Guo Cui Wu Du Kitajski Baijiu

Ta beli špirit, imenovan Guocui Wudu, prihaja iz province Henan na Kitajskem. Alkohol je narejen iz petih tradicionalnih kitajskih zdravilnih materialov, ki se namočijo in kuhajo. Konkurenčni izdelki na trgu bolj ali manj vsebujejo nekaj usedlin, ki ostanejo med pivovarstvom. Nasprotno pa je največja prodajna prednost tega izdelka ta, da se s pomočjo več procesov čistost alkoholne pijače približa stanju brez nečistoč, kar daje potrošnikom večji občutek varnosti. Zato so oblikovalci določili "čistočo" kot ključni element oblikovanja embalaže za prikaz največje lastnosti.

Priznanje

O nagradi Platinasta nagrada A' Design Award

Guo Cui Wu Du Kitajski Baijiu je prejemnik Platinaste nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje resnično izjemnim, elegantnim in veličastnim oblikovanjem. Prejemniki Platinaste nagrade so čudeži ustvarjanja, priče meja intelektualne ustvarjalnosti, ki kažejo neprekosljivo profesionalnost in genij svojih oblikovalcev. Od takih oblikovanj se pričakuje, da bodo najbolj znana dela, ki opredeljujejo estetiko dobe, prispevajo k blaginji družbe in premikajo meje umetnosti, znanosti, oblikovanja in tehnologije. Guo Cui Wu Du Kitajski Baijiu kaže transcendentno raven odličnosti in nedvomno dela svet boljši kraj s svojimi koristnimi in dragocenimi lastnostmi. Guo Cui Wu Du Kitajski Baijiu je delo, nagrajeno s Platinasto nagrado A' Design Award, ki prebuja želje, navdihuje, vznemirja, razveseljuje in vzbuja veliko veselje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: This white spirit product, named Guocui Wudu, is from Henan Province, China. The liquor is made from five traditional Chinese medicinal materials that are soaked and brewed. On the market, competitive products more or less contain some dregs left during the brewing process. By contrast, the biggest selling point of this product is that through multiple processes, the purity of the liquor approximates to a zero-impurity state, which gives consumers a stronger sense of security.
Dimenzije in embalaža: Width：130mm x Depth:120mm x Height：300mm
Oznake: Chinese Baijiu, Oriental Aesthetics, Packing design, Illustration
Proizvodna tehnologija: To give the feeling of cleanliness, a blue transparent glass bottle is designed as the container; and the label printed with the product name is separately displayed by being hanged on the bottle cap.
Oblikovalski izziv: The most difficult point is that designer hope to keep the simplicity and transparency of the bottle as much as possible. Finally, designer creatively put the product name and other information on the bottle cap.
Raziskave: Designer find that Chinese Baijiu is criticized for its design, which is very rustic and backward. At the same time, traditional Chinese medicine also suffered the same treatment, so when designer
were asked to do packaging design for such a Baijiu with both factors, designer hoped to break people's inherent cognition of these two factors and let people enjoy a different Oriental beauty.
Inspiracija: Ancient oriental philosophy and aesthetics.And some Chinese martial arts novels have brought us inspiration.Designer will find that the final appearance confirms what designer said.
Trajanje projekta: The project started in June 2018 in ShenZhen and finished in August 2020 in ShenZhen.
Potek delovanja: First create a good concept, then draw the drawings, select the best scheme, and then design and make. After the design scheme is established, it is proofing. The proofing link has gone through three times, and finally runs in to produce high-quality products.
Zasluge za slike: Illustrator:Xiongbo Deng