Odea Aplikacija Za Holistične Finance – avtor Odeabank A.S

Delo Odea Aplikacija Za Holistične Finance avtorja Odeabank A.S je izjemno cenjeni dobitnik prestižne nagrade 2023 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje mobilnih tehnologij, aplikacij in programske opreme.

BronastaMobilno· 2023

Odea Aplikacija Za Holistične Finance

avtor/ica: Odeabank A.S

Naročnik: Odea Bank A.S

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Mobilno

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Preverite status nagrade za #150019

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Barve

Dizajn

O dizajnu Odea Aplikacija Za Holistične Finance

Odea je super aplikacija, ki bo delovala kot celovito finančno orodje za stranke Odeabank. Je celostna naložbena rešitev na turškem trgu. Vizija podjetja je biti "phygital" banka Turčije. Zasnova podjetja Odea omogoča strankam, da na prvi pogled vidijo vse finančne produkte in stanja, kar daje uporabniku občutek jasnosti in enostaven dostop do potrebnih informacij. Odea ponuja prilagojen pristop k finančnim produktom, ki podpirajo rast poslovanja in spodbujajo sprejemanje digitalnega kanala.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Odea Aplikacija Za Holistične Finance je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Odea Aplikacija Za Holistične Finance se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Odea Aplikacija Za Holistične Finance sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Odea is a super app that will work as a comprehensive financial tool for Odeabank clients. It is the first holistic investment solution in the Turkish market. The vision of the company is to be the leading phygital bank of Turkey. The design of Odea allows clients to see all the financial products and balances at a glance, giving a sense of clarity to the user and keeping every important information at an easy reach.
Dimenzije in embalaža: Designed with an atomic approach, the design is scalable, easily expandable to additional breakpoints and ready to be detailed and handed over to development.
Oznake: Mobile Banking, Internet Banking, Finance, Investment, Responsive Design, Omnichannel, User Experience Design, Visual Design
Proizvodna tehnologija: The project is available for mobiles, tablets and desktops.
Design Tools: Figma, Adobe Illustrator, Adobe Photoshop, Adobe After Effects, Rive, Miro.
Development Tools: React, React Native, TypeScript, NestJS, GraphQL, .Net 6 SDK, NodeJS, Redis, RabbitMQ
Oblikovalski izziv: There's a lack of trust in the finance sector that prevents up-and-coming investors to take the risk and get out of their comfort zones. The amount of information and investment opportunities is intimidating to traditional investors and overwhelming to the point of discouraging them from taking part in the fintech world. People want to feel important and appreciated, and they're searching for guidance because they feel lost in the endless stream of data and financial advice.
Raziskave: Stakeholder interviews were held with company employees from different departments and members of the Board. The old Odeabank mobile app, the third-party integrated platforms, and the concept prototypes are assessed. Also, different benchmarks in the financial services were evaluated both globally and locally. Workshops and ideation sessions were made with different departments. 6 usability tests, 2 research, 1 A/B test, 1 survey and one to one interviews with 50 customers were conducted.
Inspiracija: Odea offers a bespoke approach toward product innovation that drives business growth and increases the adoption of the digital channel. Having a premium digital experience will help find new customers while improving the current digital penetration. We're creating the first holistic investment solution in the Turkish market that pushes the user experience to global market standards while promoting user-centric methods and user experience.
Trajanje projekta: The project started in September 2021 in Istanbul and will be released in March 2023 in Istanbul.
Potek delovanja: The homepage is the entry point of the experience, aggregating all the most urgent actions and every insight regarding the financial situation of the user. In investment tab, the user can see the recent activities on their portfolios, easily deep dive on details but keeping an overview of the overall financial situation. In banking tab, the user has access to all the daily banking functionalities and products, but is also able to personalise the page to display the most important actions on top of it.
Patenti: Copyrights belong to Odeabank A.S, 2023
Člani ekipe: Odeabank CX Design Team
Zasluge za slike: Image #1: Creator Odeabank CX & Design Team, 2023
Image #2: Creator Odeabank CX & Design Team, 2023
Image #3: Creator Odeabank CX & Design Team, 2023
Image #4: Creator Odeabank CX & Design Team, 2023
Image #5: Creator Odeabank CX & Design Team, 2023
Video Credits: Creator Hatice Anil Serim, 2023