Ecommuni Brochure Storitev za izkušnjo obiska razstave – avtor Xi Zhu

Delo Ecommuni Brochure Storitev za izkušnjo obiska razstave avtorja Xi Zhu je izjemno cenjeni dobitnik prestižne nagrade 2023 Železna nagrada A' Design Award v tekmovalni kategoriji Meta, strateško in storitveno oblikovanje.

ŽeleznaStoritev· 2023

Ecommuni Brochure Storitev za izkušnjo obiska razstave

avtor/ica: Xi Zhu

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Storitev

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Preverite status nagrade za #150074

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Ecommuni Brochure Storitev za izkušnjo obiska razstave

Ecommuni Brochure je storitveni dizajn, ki obiskovalcem razstav omogoča izdelavo osebnih brošur. Obiskovalci med razstavo izbirajo eksponate s pridržanjem pametnega telefona ob NFC nalepke, nameščene poleg izdelkov. Izbrani predmeti se zberejo v digitalni brošuri, ki jo je mogoče urejati v aplikaciji, vključno s spremembami postavitve, oznakami in majhnimi ikonami. Naslovnica se ustvari na podlagi poti ogleda. Brošura se natisne na papir šele, ko obiskovalec zapusti razstavo. S tem se zmanjša količina papirnatih odpadkov, zbrani podatki pa podpirajo razvoj razstavne industrije.

Priznanje

O nagradi Železna nagrada A' Design Award

Ecommuni Brochure Storitev za izkušnjo obiska razstave je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Ecommuni Brochure Storitev za izkušnjo obiska razstave se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Ecommuni Brochure Storitev za izkušnjo obiska razstave zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: It is a sustainable service design provides better experience for visitors. In this project, visitors have changed from passive recipients of brochures to active selectors of exhibition contents. you can add your favorite exhibits to the personalized brochure through the simple NFC function and print it when leaving. The project improves the retention of the brochure, avoids the paper waste,and it provides authentic data to promote the virtuous cycle of the exhibition industry ecology.
Dimenzije in embalaža: Service workflow design; printer design(430mm317*mm1085mm); NFC Sticker design(40mm*40mm); APP UI/UX design; Brand visual identity design: Logo, brochure, etc..
Oznake: exhibition industry, brochure, service design, user experience design, interaction design, sustainable, communication
Proizvodna tehnologija: The NFC information input and acquisition technology used by this product is relatively mature. The inkjet printing technology and inductive binding function required by the printer can also meet the needs of high-quality, efficient and convenient exhibition printing.
Oblikovalski izziv: How to apply this service system to different exhibitions and create uniqueness is the difficulty of this project.
Raziskave: Furniture exhibitions often attract many furniture brands and visitors. To pursue the advantage of exposure, the brand often prints excessive promotional materials and distributes them to the visitors, which not only increases the burden in the process of watching the exhibition, but also the visitors couldn’t obtain the truly interesting and useful information from the complex and massive information. Most promotional materials are piled up, forgotten and discarded, resulting in waste. This project aims to improve the personalized experience and alleviate the waste of paper publicity materials.
Inspiracija: In recent years, exhibitions have produced a lot of waste in face of disorder commercial competition and poor visitors' experience. We hope to take the exhibition brochure as the starting point, optimize the exhibition experience while reducing waste, so that the visitors can focus on the experience of the product itself in the process of browsing, also promoting the sustainability and green development of the exhibition industry.
Trajanje projekta: Launched in Hangzhou, China from January 2023, it is keeping on revising service designs according to feedback from customers’ experiences.
Potek delovanja: Visitors can view products during the exhibition and add their favorites to their brochures through NFC technology. Personalized editing can be carried out for your own exhibition album, such as layout adjustment, label addition, emoji addition, etc. Meanwhile, personalized cover can be formed through the user's viewing route. When leaving, you can print the electronic brochure into a physical brochure
Člani ekipe: Yucheng Yang
Xi Zhu
Yenan He
Yanglin Zhang