Moonshot Cafe Razstavni stand – avtor Takeshi Yoshida

Delo Moonshot Cafe Razstavni stand avtorja Takeshi Yoshida je izjemno cenjeni dobitnik prestižne nagrade 2023 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje notranjega prostora in razstav.

SrebrnaInterier· 2023

Moonshot Cafe Razstavni stand

avtor/ica: Takeshi Yoshida

Naročnik: Takeshi Yoshida

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Interier

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Potrjeni dobitnik nagrade

Preverite status nagrade za #150177

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Moonshot Cafe Razstavni stand

Ta zasnova je namenjena japonskemu paviljonu na CES 2023, enem največjih tehnoloških sejmov na svetu. Navdihuje se s preprostostjo in minimalizmom, temeljnim konceptom zena, ki je na Japonskem prisoten že od pradavnine. Nenavadno je, da paviljon vključuje kavarno namesto običajnega razstavnega standa. Prostor poskuša postati oaza, kjer se začne interakcija. Prav tako se osredotoča na transparentnost in prostornost, saj je strop prizorišča nizek. Poleg tega vključuje veliko zelenja, kar kaže ekološko prijaznost, zmanjšuje odpadke in ustvarja prijetno vzdušje.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Moonshot Cafe Razstavni stand je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Moonshot Cafe Razstavni stand se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Moonshot Cafe Razstavni stand je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: First, it’s rare to have a cafe, rather than having a normal exhibition booth in a convention. The space tries to become an oasis where the conversation begins in a busy convention. Secondly, the space focuses on transparency and spaciousness since the ceiling of the venue is very low. Therefore, this space gets more attendees’ attention in the convention. Third, the space has lots of green, showing the eco-friendly attitude, reducing waste from exhibition, and creating a cozy atmosphere. Finally, the decoration art in the cafe counter is carefully chosen to show modern and latest Japan.
Dimenzije in embalaža: The booth area is 90 feet x 50 feet. In other word, 2743 mm x 1524 mm.
Oznake: Zen, minimization, transparency, spaciousness, simplicity, exhibition design, convention, Japan, cafe,
Proizvodna tehnologija: The ceiling of the venue is very low so that transparency and spaciousness is one of the most important aspects to get attendees’ attention in a convention. Therefore, the design focuses on not using many walls and keeping the exhibition table height low. People can appreciate the unobstructed view from one end to the other in this space. In addition, in a technology themed convention, most booths use cold white lighting since the color of cold white might remind people of technology, however, the space intentionally uses warm white lighting to attract people and create a cozy atmosphere of a cafe.
Oblikovalski izziv: The biggest challenge is the height of the ceiling of the venue, which is very low and also the venue does not permit hanging from the ceiling, while hanging signs are one of the main tools to attract people who join conventions. In this situation, transparency and spaciousness is one of the most important aspects to motivate attendees to come to the area. Therefore, the design focuses on not using many walls and keeping the exhibition table height low. People can appreciate the unobstructed view from one end to the other in this space.
Raziskave: In terms of design, how we can create more conversation and interaction in an exhibition booth is one of the biggest questions because the communication between exhibitor and attendee could create new business. Literature review and field work by joining other conventions has been done. The results improve the design, production and realization such as using white warm color lighting, music, aroma oil and green, transparency and spaciousness.
Inspiracija: This design is for the Japan Pavilion at the CES 2023, one of the largest technology conventions in the glove. Therefore, it would be great if the design somehow makes people feel the uniqueness of Japan. The design is inspired from simplicity and minimization, the fundamental concept of Zen, which Japan has always been with since ancient times.
Trajanje projekta: The project started in August 2022 in San Francisco and finished in January 2023 in Las Vegas, and was exhibited in CES 2023 in January 2023.
Potek delovanja: Unlike the normal exhibition booth in a convention, people enjoy drinks and conversation in a cozy mingling lounge, which we named it Moonshot Cafe. The name is decided in the hope that moonshot, in other words, giant leap will come out from this space. One of the best ways to achieve the goal, appealing products and services to the world, is to create a space that would generate more conversation and interaction between exhibitors and participants. The more conversation and communication would eventually lead to the realization of the goal, creating a giant leap.