Jotape 3D Duo Ključna Umetniška Podoba – avtor Mateus Morgan

Delo Jotape 3D Duo Ključna Umetniška Podoba avtorja Mateus Morgan je izjemno cenjeni dobitnik prestižne nagrade 2023 Srebrna nagrada A' Design Award v tekmovalni kategoriji Računalniška grafika, 3D modeliranje, teksturiranje in upodabljanje.

SrebrnaRačunalniška grafika· 2023

Jotape 3D Duo Ključna Umetniška Podoba

avtor/ica: Mateus Morgan

Naročnik: Morgan Studio

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Računalniška grafika

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Dizajn

O dizajnu Jotape 3D Duo Ključna Umetniška Podoba

Ideja je bila ustvariti podobo, ki prinaša vse lastnosti izdelka skozi vizualne elemente, kot sta blazina in pena. Tako daje občutek mehkobe, ki ga izdelek potrebuje. Navdih so bili vsakodnevni običajni materiali. Lebdeči elementi prinašajo skozi mehke in okrogle oblike občutek mehkobe in lahkotnosti. Čeprav je šlo za preprosto predstavitev, je bil rezultat mišljen nekaj drugačnega od običajnega. Največji izziv je bil skozi nekaj elementov in tekstur ustvariti občutek, ki ga izdelek potrebuje.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Jotape 3D Duo Ključna Umetniška Podoba je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Jotape 3D Duo Ključna Umetniška Podoba se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Jotape 3D Duo Ključna Umetniška Podoba je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The idea was to create an image that brings all the features of the product through visual elements like the cushion and the foam. Thus giving the sensation of softness that the product needed.
Dimenzije in embalaža: 5000 x 5000px 300dpi
Oznake: 3d boot, cgi shoe, shoe, shoe modelling, 3d shoe
Proizvodna tehnologija: The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
Oblikovalski izziv: The biggest challenge was that through a few elements and textures the sensation the product needed. Never forgetting to focus on the product itself as a primary element. Another complicated point was the modeling of the shoe itself, where I had to reproduce every detail of the product.
Raziskave: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiracija: The inspiration was the common materials of the day to day. The floating elements bring through the soft and round shapes the sensation of softness and lightness. Even though it was a simple representation, the result was thought of something different from the usuall.
Trajanje projekta: 2 months, Franca, Brazil
Člani ekipe: Direction: Mateus Morgan
Concept: Mateus Morgan, Gabriel Longo
Modelling: Mateus Morgan, Carlos Masson
Texturing: Mateus Morgan