Not Always Fun Tiskani Oglas – avtor Squared

Delo Not Always Fun Tiskani Oglas avtorja Squared je izjemno cenjeni dobitnik prestižne nagrade 2023 Srebrna nagrada A' Design Award v tekmovalni kategoriji Družbeno oblikovanje.

SrebrnaDružbeno· 2023

Not Always Fun Tiskani Oglas

avtor/ica: Squared

Naročnik: Squared

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Družbeno

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Preverite status nagrade za #150806

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Not Always Fun Tiskani Oglas

Namen oglaševalske kampanje je povečati ozaveščenost o Harlekinovem sindromu. To je sindrom, ki prizadene avtonomni živčni sistem in je povezan z odsotnostjo potenja in zardevanja kože na eni strani obraza. Agencija je razvila ključne vizualne ilustracije, ki temeljijo na jukstapoziciji različnih upodobitev harlekina, da bi osvetlili neskladje med komično upodobitvijo lika in resničnostjo življenja s harlekinovim sindromom, s poudarkom na potrebi po večjem razumevanju in zavedanju stanje.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Not Always Fun Tiskani Oglas je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Not Always Fun Tiskani Oglas se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Not Always Fun Tiskani Oglas je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Harlequin syndrome is a syndrome affecting the autonomic nervous system and is associated with absence of sweating and flushing of skin on one side of the face. The key visual illustrations are based on the juxtaposition of the different representations of harlequin aiming to shed light on the disparity between the comical representation of the character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Dimenzije in embalaža: This ad is used in print and digital media, ranging from 70 x 100 cm poster, to A4 print page and different sizes of banners.
Oznake: craft, illustration, ad, social, craftsmanship, print, poster, design, art direction
Proizvodna tehnologija: Meticulously crafted illustration is all it is used to achieve the final result.
Oblikovalski izziv: The creative is a juxtaposition of the two opposing sides of Harlequin - one is the light-hearted comical character and the other is the serious medical condition. To integrate those sides of the same character yet different characteristics and not ironize or victimize people suffering from the syndrome was the most difficult part.
Raziskave: The main research that was held was about the Harlequin syndrome itself and how rare diseases are addressed.
Inspiracija: The key visual illustrations are based on the juxtaposition of the different representations of the word harlequin aiming to shed light on the disparity between the comical representation of the harlequin character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.
Trajanje projekta: The project was developed during the first trimester of 2023.
Potek delovanja: This is not relevant to the category presented.
Člani ekipe: Creative Director - Yana Okoliyska
Copywriter - Dessislava Pavlova
Zasluge za slike: Creative Director Yana Okoliyska
Illustrator Yana Okoliyska
Copywriter Dessislava Pavlova
Agency Squared