Elegance and Modernity Razstavna stojnica – avtor Smart Design Expo - Joanna Dittmar

Delo Elegance and Modernity Razstavna stojnica avtorja Smart Design Expo - Joanna Dittmar je izjemno cenjeni dobitnik prestižne nagrade 2023 Zlata nagrada A' Design Award v tekmovalni kategoriji Sejemska arhitektura, interierji in oblikovanje razstavnih prostorov.

ZlataSejem· 2023

Elegance and Modernity Razstavna stojnica

avtor/ica: Smart Design Expo - Joanna Dittmar

Naročnik: Drutex

Dobitnik nagrade Zlata nagrada A' Design Award v kategoriji Sejem

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Barve

Dizajn

O dizajnu Elegance and Modernity Razstavna stojnica

Eleganca in modernost je razstavna stojnica, ustvarjena za sejem v Nürnbergu. Stojnica meri 21,5 krat 11 metrov, stene pa so visoke 5 metrov. Črne in betonske površinske obdelave so kombinirane z rastlinskimi elementi in skrbno premišljeno osvetlitvijo, da so izdelki predstavljeni v umirjenem okolju. Fasada je izdelana iz laminata, viseča zlata instalacija v obliki oblaka je oblikovana iz kovinske ograje, razstavne enote pa so lakirane v zlati barvi. Vse dele so v lastni delavnici izdelali mizarji. Zaslon velikosti 6 krat 3,5 metra predvaja film, ki privablja obiskovalce že od daleč.

Priznanje

O nagradi Zlata nagrada A' Design Award

Elegance and Modernity Razstavna stojnica je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Elegance and Modernity Razstavna stojnica se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Elegance and Modernity Razstavna stojnica ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: There's a certain mystery inherent in every implementation process, a moment when imagination meets with the possibilities of reality to create something intriguing and beautiful. The fusion of these elements creates a striking whole.
It's natural to wonder which particular element of a stand was the catalyst for the whole design concept. After all, every project has its own unique starting point - the spark that ignites the creative process and drives the work forward.
Dimenzije in embalaža: SIZE: 21,5 x 11m
5m high walls

Since we wanted to capture the attention of the visitors, we decided to use a huge screen (6x3,5m) to show the film, which was made by the client, at all times during the exhibition. This solution attracted the attention of the visitors from a distance. It is a perfect combination of multimedia technology with eye-catching design.
Oznake: elegant, modern, minimalist,
Proizvodna tehnologija: The production of the elegant facade made of laminate, golden cloud installation made of metal fence, and golden lacquered expositors were produces in-house in a carpentry, through the skilled hands of carpenters.
Custom-made production has to present their company as a strong business partner as well as highlight the exclusiveness and the high quality of their products.

Incorporating black into the design makes the stand evoke the associations of luxury and superior quality so it is a perfect choice to bring out the best in products.

Choosing the right lighting made it possible to showcase the products in their intended environments.
Oblikovalski izziv: Incorporating elegant and modern elements with delicate touches like hanging golden clouds can help convey a sophisticated and contemporary brand image. However, without proper research and a clear brief, it may be challenging to execute this vision effectively and achieve the desired results.
Raziskave: Designing a booth for the Drutex brand is always about finding new details that will catch people's attention while also being consistent with the brand's aesthetics and branding. It involves constantly searching for new design solutions that will attract attention while maintaining a cohesive brand identity.
Inspiracija: Inspired by the elegant, simple form of the customers products, wanting to emphasize their prestige and premium quality we have created a stand based on subtle, matching colors. The frugality and austerity of the decor allowed to focus on lighting and good product presentation.
Elegance and modernity. The rawness of black and concrete combined with the energy and freshness of plant elements. The perfection of this project is in detail.
Trajanje projekta: Frontale 2022, Nuremberg
Potek delovanja: the stand has a warm, sophisticated and light look
Patenti: Smart Design Expo
Člani ekipe: Joanna Dittmar
Zasluge za slike: Smart Design Expo