Moments Of Speed Fotografije – avtor Martin Hoffmann

Delo Moments Of Speed Fotografije avtorja Martin Hoffmann je izjemno cenjeni dobitnik prestižne nagrade 2024 Bronasta nagrada A' Design Award v tekmovalni kategoriji Fotografija in obdelava fotografij.

BronastaFotografija· 2024

Moments Of Speed Fotografije

avtor/ica: Martin Hoffmann

Naročnik: Fuchs Neue Technologien (Team FNT)

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Fotografija

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Dizajn

O dizajnu Moments Of Speed Fotografije

V Trenutkih hitrosti postane hitrost impresivno vidna. Na prvi pogled slike razkrijejo estetiko in dinamiko gibanja ter omogočajo občutiti intenzivnost in energijo trenutka. Hkrati pride do zanimivega premika od vizualizirane hitrosti do umirjenosti v motivu. V upodobljenem gibanju slike sevajo svojo lastno spokojnost, ki ustvarja prijetno sproščujoč učinek. Ta sprememba v zaznavanju gledalcu omogoča doživetje nove, globlје ravni. Kompozicija, detajli, barvitost, ostrina in zameglitev ustvarjajo dramatično in hkrati umirjeno podobo v gibanju.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Moments Of Speed Fotografije je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Moments Of Speed Fotografije se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Moments Of Speed Fotografije sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: This depiction of movement creates an almost contradictory effect in the photos. The strength of the photographs lies in the contradiction in content of perceiving speed as an element of inner calm. A moment of speed is frozen, free for relaxed contemplation. Details, sharpness and blurring result from the speed, creating their own drama and giving the static image a permanent dynamic, but the interesting feature is the creation of a simultaneously contradictory effect: an image that conveys calm in all the movement. The selection extends the described effect to different motifs.
Dimenzije in embalaža: The pictures were published in a 297 x 210 mm book.
Oznake: Photography of Historic Racing, Speed, Technical Impression, Image Processing, Angle of View, Perspective, Dynamics and Tranquillity,
Proizvodna tehnologija: Live shots at the Mugello race track. Camera Canon EOS 7D MkII, lenses Canon EF 24-105 f/4L IS, Canon EF 70-200 f/2.8L IS USM. Gopro Hero 11, post-processing with Adobe Lightroom (cor-rections, presets) and Photoshop if necessary.
Oblikovalski izziv: The most difficult thing is that there is little time for the recordings. Regulations and safety standards must be adhered to. The image concept, position and timing determine the result, as many photos cannot be repeated. Circumstances such as the weather influence the process, but create interesting backgrounds and moods that enable unique results. Shooting from an escort vehicle creates authentic impressions and unusual perspectives, but also requires the right timing and perfect equipment.
Raziskave: Type of research: How can the same subjects be visualised in a new way. The goal: Finding a new, different visualisation. Methodology: Experiments in test series with perspectives, settings, shifting of tension points, inclusion of surroundings e.g. weather situations. Experiments with new shooting positions and suitable shooting techniques. Post-processing to optimise with colour fine-tuning. The result is a new image look, new image statements, very good reactions. This approach continues to be further optimized and refined.
Inspiracija: Speed and its perception. The moment of speed, suitably frozen to create an effect, was the inspiration. This effect is the transformation of the tension of the fast moment into the alternation of tension and relaxation in contemplation. Fleeting time that can even radiate calm in its depiction. Framing, elements of the immediate surroundings, lighting and contrast as well as the choice and reduction of colors give the picture a coherent look.
Trajanje projekta: The photos were taken during 2-day events in Italy in May, August and October 2023. Editing and optimization of the images as well as the presentation in the yearbook took place in November 2023 in Neu-Ulm, Germany.
Potek delovanja: The photographs are part of a limited edition yearbook commissioned by the client. This represents a documentation and memory for selected people. It presents impressions, highlights and glimpses behind the scenes of various client events.
Zasluge za slike: Image #1 : Photographer Martin Hoffmann, Moments of Speed Abarth, 2023