MG Next Generation Avtomobilska spremljevalna aplikacija – avtor Star and Saic Oimt

Delo MG Next Generation Avtomobilska spremljevalna aplikacija avtorja Star and Saic Oimt je izjemno cenjeni dobitnik prestižne nagrade 2024 Zlata nagrada A' Design Award v tekmovalni kategoriji Oblikovanje vmesnikov, interakcij in uporabniške izkušnje.

ZlataVmesnik· 2024

MG Next Generation Avtomobilska spremljevalna aplikacija

avtor/ica: Star and Saic Oimt

Naročnik: SAIC Overseas Intelligent Mobility Technology Co., Ltd.

Dobitnik nagrade Zlata nagrada A' Design Award v kategoriji Vmesnik

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Potrjeni dobitnik nagrade

Preverite status nagrade za #159578

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

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Dizajn

O dizajnu MG Next Generation Avtomobilska spremljevalna aplikacija

MG Next Generation je spremljevalna aplikacija za lastnike avtomobilov, zasnovana za mobilne telefone in pametne ure. Aplikacija združuje več regionalnih aplikacij v en globalni izdelek. Funkcije je mogoče prilagoditi glede na lokacijo in model vozila, tako da vsak lastnik prejme personaliziran nabor orodij. Tridimenzionalni model avtomobila je prikazan v virtualni garaži, šesterokotni gradniki pa sledijo identiteti blagovne znamke. Način za goste omogoča ljudem brez avtomobila, da raziščejo glavne funkcije, preden se odločijo.

Priznanje

O nagradi Zlata nagrada A' Design Award

MG Next Generation Avtomobilska spremljevalna aplikacija je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od MG Next Generation Avtomobilska spremljevalna aplikacija se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. MG Next Generation Avtomobilska spremljevalna aplikacija ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The MG app is a mobile and watch companion for car owners. Our main objective was to create a more holistic mobile experience by integrating existing apps from various markets into a unified global application. The new app aims to boost the adoption of companion devices, allowing users to customize features based on their location and specific vehicle model, delivering a personalized experience.
Oznake: mobile, apple watch, 3D, car, automotive, companion app, design system, EV
Proizvodna tehnologija: We aimed to mimic real car experience digitally using a 3D model, giving users a real sense of their vehicle on their screens. We placed the car in a virtual garage inspired by futuristic and sci-fi concepts.
We adopted a clear black and white palette, with hints of metallic and vibrant orange for contrast. Elevating surfaces and visual effects added tangible materiality to the interface, intensified by fluid animations and interactions that emulate real-world functionality.
Hexagon widgets, echoing MG's logo, maintain coherence and reinforce the brand's identity.
Oblikovalski izziv: We've segmented users into two distinct groups: car owners and non-owners. Each group has unique informational needs and preferred functionalities.
For car owners, access is provided to a customizable My MG screen, offering swift vehicle control along with personalized features and essential data.
Non-owners utilize a guest mode to preview key features and gather information about MG cars. This mode enables potential buyers to explore the advantages of informed decision-making.
One of the significant challenges faced by the client was managing separate regional apps, leading to maintenance issues and limited scalability. In response, we executed a comprehensive revamp of the app's design approach to address this issue.
Raziskave: Our team thoroughly analyzed vehicle-related apps, identifying market trends, strengths, areas for improvement, and potential innovations. We employed card sorting exercises to grasp user navigation preferences, collaborating with the client team to prioritize features aligning with business goals. Utilizing insights from these exercises, we crafted an interactive prototype showcasing 8 core use cases. Testing this prototype with car owners worldwide uncovered usability issues and app pain points. Leveraging these insights, we refined and improved the app's design to meet user expectations, ensuring a seamless and satisfying experience.
Inspiracija: To address the scattered UX complexity present across multiple MG apps, our team developed a unified app using a modular approach. This design empowers users to customize features according to their location and specific vehicle model, delivering a personalized experience. The reimagined structure now incorporates all pre-existing functionalities, guaranteeing clarity, predictability, simplicity, scalability, and substantial value for both users and the business.
Trajanje projekta: up to 6 month, China
Potek delovanja: Incorporating real-life patterns and metaphors makes the design clear and intuitive. We based the placement of frequently used functions on user research and ergonomic principles, ensuring easy accessibility. Feedback from validation sessions led to refinements for more clear controls. Careful attention was given to the first-time experience to assist users in binding the car and exploring features. Furthermore, we introduced a guest mode, enabling potential buyers to explore the app's advantages for more informed decision-making. Finally, the watch app offers essential features precisely when users need them.
Člani ekipe: Viacheslav Shkolnyi, Anastasiia Gryshchenko, Kate Hutenieva, Nikolay Apostol, Maryna Ionova, Ivan Shvarov, Bao Yidan, Tang Shenghao, Wu Donghai, Lu Min, Xu Jie, Ruan Bo
Zasluge za slike: Star