No Excuse Križna brošura – avtor ABC Design Communication

Delo No Excuse Križna brošura avtorja ABC Design Communication je izjemno cenjeni dobitnik prestižne nagrade 2025 Železna nagrada A' Design Award v tekmovalni kategoriji Družbeno oblikovanje.

ŽeleznaDružbeno· 2025

No Excuse Križna brošura

avtor/ica: ABC Design Communication

Naročnik: ABC Design Communication

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Družbeno

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Preverite status nagrade za #164278

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu No Excuse Križna brošura

Ta dizajn križne brošure je močno in inovativno orodje za ozaveščanje in spodbujanje ukrepanja. Njen interaktivni format, drzni vizualni elementi in vplivne statistike učinkovito posredujejo nujnost problema. Z vključevanjem uporabnikov na osebni ravni in spodbujanjem sodelovanja kocka deluje kot katalizator za spremembe ter posameznikov opolnomoči, da postanejo aktivni zagovorniki varnosti in enakosti žensk.

Priznanje

O nagradi Železna nagrada A' Design Award

No Excuse Križna brošura je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od No Excuse Križna brošura se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si No Excuse Križna brošura zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The cross brochure design against women violence goes beyond traditional formats, presenting a powerful visual and educational tool. Each page conveys impactful statistics such as ''1 in 3 women have suffered physical or sexual violence'' and ''137 women are killed by a family member daily''. The bold colours and straightforward text draw attention, while its interactive, foldable structure invites deeper exploration. This innovative design creates a strong visual statement impossible to ignore.
Dimenzije in embalaža: Square Folded Cross Brochure, closed dimensions: 12,3x12,5cm, open dimensions: 37x36cm.
Oznake: noexcuse, women, violence, abcdesign, brochure, awareness, social
Proizvodna tehnologija: The designs where created on Adobe Creative Suite (adobe photoshop & adobe illustrator). The brochure's material is paper and transparent gelatine.
Oblikovalski izziv: The challenge was to motivate individuals to join the global movement and even educate others about this critical issue. To foster a deeper connection, we personalised each recipient's tag with their name. This tactic enhanced the impact of our message and encouraged active participation in the fight against violence towards women.
Raziskave: The concept is built on extensive research, featuring powerful statistics that highlight the global issue. Shocking facts like ''1 in 3 women worldwide have suffered physical or sexual violence'' and ''Less than 40% of women seek help'' are displayed prominently. This data-driven approach makes the content relatable, engaging, and informative, encouraging deeper reflection and understanding.
Inspiracija: The square folded cross brochure against violence towards women draws its inspiration from the urgent need to raise awareness and put a stop to this global issue. Each page of the brochure unfolds to reveal powerful messages, creating a visual narrative that seamlessly combines bold imagery with meaningful advocacy. The design encourages engagement, urging individuals to reflect on and support the fight against violence.
Trajanje projekta: The project started in July 2024 in Athens and finished in September 2024 in Athens.
Potek delovanja: The brochure features interactive layers that symbolically remove violence, both physical and verbal, from a woman’s face, creating a powerful visual transformation. Additionally, it includes a wearable ribbon, allowing participants to actively join the movement against violence. This engaging design invites users to interact, making the message both personal and impactful in the fight for women's safety.
Člani ekipe: Creative Director: Andromachi Kakava
Graphic Designer: Kornilios Nikolaidis