Mannay CBE 2020 Stojnica – avtor Wai Ho Cheung

Delo Mannay CBE 2020 Stojnica avtorja Wai Ho Cheung je izjemno cenjeni dobitnik prestižne nagrade 2025 Železna nagrada A' Design Award v tekmovalni kategoriji Sejemska arhitektura, interierji in oblikovanje razstavnih prostorov.

ŽeleznaSejem· 2025

Mannay CBE 2020 Stojnica

avtor/ica: Wai Ho Cheung

Naročnik: Shenzhen Mannay Cosmetic Co.

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Sejem

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Preverite status nagrade za #165938

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Dizajn

O dizajnu Mannay CBE 2020 Stojnica

Mannay predstavlja svojo blagovno znamko Luckinfo na sejmu China Beauty Expo v Šanghaju s stojnico, zasnovano za prikaz tehnološke strokovnosti podjetja Mannay in mladostne privlačnosti blagovne znamke Luckinfo. Stojnica vključuje osrednji otok, ki prostor deli na dva dela, pri čemer ena stran prikazuje surovine in obrtno spretnost, druga pa barvite izdelke znamke Luckinfo. Različni svetlobni učinki, živahne barve in podrobni elementi, kot so neonske luči in transportni trakovi, obogatijo predstavitev. Razporeditev zagotavlja nemoten pretok obiskovalcev in ustvarja privlačno izkušnjo.

Priznanje

O nagradi Železna nagrada A' Design Award

Mannay CBE 2020 Stojnica je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Mannay CBE 2020 Stojnica se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Mannay CBE 2020 Stojnica zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: At the China Beauty Expo in Shanghai, Mannay introduces its brand Luckinfo with a booth that effectively showcases both Mannay's ODM and Luckinfo brand exhibition areas. The design highlights Mannay's professionalism and technological expertise, focusing on self-developed raw materials and ODM processes, while promoting Luckinfo's colorful packaging and interactive experiences to attract young consumers. The booth seamlessly integrates the unique features of each party.
Dimenzije in embalaža: Width 6 m x Depth 15 m x Height 4 m
Oznake: Booth Design, Exhibition, Skincare, ODM, Mannay, Luckinfo, Cosmetic, China Beauty Expo, Shanghai
Proizvodna tehnologija: The booth features a central island with a box design that divides the space into two sections: the left side showcases Mannay's self-developed raw materials and professional craftsmanship, while the right side displays Luckinfo's youthful and refreshing products. The use of diverse lighting effects, vibrant color schemes, and detailed design elements, such as neon lights, lightboxes, grid patterns inspired by school notebooks, green canister installations, and conveyor belts, brings the booth to life and highlights the unique characteristics of each party.
Oblikovalski izziv: The challenge is to create a booth that effectively highlights the unique features of both Mannay and Luckinfo, while seamlessly integrating them into a cohesive design. The designer considers the distinct yet interconnected nature of the two exhibition areas, balancing Mannay's professional and technological image with Luckinfo's youthful and vibrant brand positioning. The use of diverse lighting effects, vibrant color schemes, and detailed design elements are critical in achieving this goal, ensuring a smooth transition and perfect integration between the two sections.
Raziskave: The design approach considers multiple aspects, including overall design, color usage, lighting effects, layout flow, and promotional strategies. The designer thoroughly analyzes the relationships and differences between the two exhibition areas, making significant efforts and multiple revisions to deliver an almost perfect design. The research focuses on creating a strong visual impact, enhancing space transparency, and achieving a win-win situation for brand presentation and visitor experience.
Inspiracija: The inspiration behind the booth design is to create a space that effectively showcases the distinct yet interconnected nature of Mannay and Luckinfo. The designer aims to reflect Mannay's reputation as a professional and technologically advanced skincare ODM factory, while also capturing the youthful and vibrant essence of the Luckinfo brand. The design includes thoughtful elements that embody the production processes and brand philosophies of both Mannay and Luckinfo.
Trajanje projekta: The project started in February 2020 in Shenzhen and finished in July 2020 in Shanghai
Potek delovanja: The booth layout follows a human-centered principle, divided into reception, display, and discussion areas. The central island not only increases the display area, but also ensures a smooth transition and perfect integration between two sections. The functional areas are logically arranged with smooth flow, providing a comfortable and natural visitor experience. The discussion table, surrounded by the product display area, allows clients to admire the exhibits while conversing with staff. The designer also implements creative promotional strategies, including inviting male models to assist on-site and creating giant product models, to enhance the lively atmosphere and attract visitors.
Člani ekipe: Wai Ho Cheung
Zasluge za slike: Simon Zhou