Thorn Metamorphosis Produktna animacija – avtor Qzens Furniture Art Design

Delo Thorn Metamorphosis Produktna animacija avtorja Qzens Furniture Art Design je izjemno cenjeni dobitnik prestižne nagrade 2025 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje filmov, videov in animacij.

SrebrnaFilm· 2025

Thorn Metamorphosis Produktna animacija

avtor/ica: Qzens Furniture Art Design

Naročnik: QZENS Furniture - Art - Design

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Film

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Preverite status nagrade za #170360

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Dizajn

O dizajnu Thorn Metamorphosis Produktna animacija

Thorn Lighting preoblikuje najostrejšo naravno obliko, trn, v sodoben oblikovalski objekt, ki utelesa ravnovesje med trdim in mehkim, svetlobo in senco. Navdihnjena z naravno metamorfozo ta razsvetljava simbolizira moč, odpornost in duhovno rast skozi preizkušnje. Oblikovanje združuje surove, organske robove z industrijskimi linijami ter odraža lepoto in upanje, ki ju najdemo v izzivih. Kinematografska izkušnja je bila ustvarjena z uporabo programov Houdini, Redshift in naprednih simulacijskih tehnik za vizualno predstavitev te preobrazbe, ki združuje divjega duha narave s sodobno estetiko.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Thorn Metamorphosis Produktna animacija je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Thorn Metamorphosis Produktna animacija se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Thorn Metamorphosis Produktna animacija je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Over time, nature’s forms are shaped by human hands into industrial products. While this transformation sped up with the Industrial Revolution, the organic structures of nature continue to inspire design. Thorn Lighting transforms the thorn, one of nature’s harshest forms, into a modern design object. This process reflects the evolution into a functional product, while maintaining the wild and unique beauty of nature.
Dimenzije in embalaža: The video was exported as an MP4 file, 16:9 aspect ratio, 3072x1728 resolution with H.264 compression at 24 FPS. A high quality MOV export is also available without as much compression but larger file size.
Oznake: Thorn, Lighting, Nature, Metamorphosis, Transformation, Vfx, 3D, Cgi, Animation, Organic
Proizvodna tehnologija: Thorn’s cinematic was created using Houdini and rendered with Redshift on dual RTX 4090 GPUs. Final renders were composited in Nuke, edited in After Effects, and color graded in DaVinci Resolve. Starting from CAD data, Houdini’s procedural tools shaped its organic transformation. Vellum simulations drove the metamorphosis, while anamorphic CG cameras and lighting enhanced its cinematic feel. Product photos provided key references to achieve realistic material properties in the animation.
Oblikovalski izziv: Creating the right composition for this animation about the transformation of nature into an industrial lighting product was a challenge. It was a real challenge to model and synchronize the scenes that reflect the reality of nature, while at the same time harmonizing with the specially prepared music and conveying the intended emotions to the audience in an effective and cinematographic way.
Raziskave: The effects of seasonal changes on nature were researched. Realistic seed, thorn, and leaf models were created, observing their wind-driven movements. 3D modeling was done based on the product's components. Multiple tests ensured accurate material textures. To capture true lighting and colors, recordings were made in various environments. A special composition was crafted to narrate the metamorphosis in sync with the animation.
Inspiracija: Inspired by nature’s metamorphosis, Thorn Lighting transforms sharp thorns into light, symbolizing strength and beauty. Thorns, representing resilience and growth through adversity, serve as metaphors for spiritual evolution. Blending their raw edge with industrial lines, Thorn strikes a balance between harshness and softness, light and shadow. It reflects the human journey of finding beauty and hope in challenges, merging nature’s wild spirit with modern aesthetics and functionality.
Trajanje projekta: The project started simultaneously in New York and Ankara in September 2023 and was completed in July 2024. The creation process of the work was spread across this timeline and was not continues.
Potek delovanja: The cinematic was created to showcase the origin story of Thorn in an elegant and self-explanatory way. Its purpose is to take the audience on a small journey of transformation. The video is intended to be shared on social platforms and during events to create attraction around the product.
Člani ekipe: Designer: Yılmaz DOĞAN
VFX Artist: Tuna ÜNALAN
Music: Yağız ORAL
Product Manufacturer: H.Ibrahim DOĞAN
Creative Direction: Hakan N. TÜRKMEN
Zasluge za slike: Tuna ÜNALAN
Yağız ORAL
Yılmaz DOĞAN