Seaside Home For Music Fans Kampanja doživljajskega marketinga – avtor Taobao Design

Delo Seaside Home For Music Fans Kampanja doživljajskega marketinga avtorja Taobao Design je izjemno cenjeni dobitnik prestižne nagrade 2025 Zlata nagrada A' Design Award v tekmovalni kategoriji Oblikovanje oglaševanja, trženja in komunikacij.

ZlataOglaševanje· 2025

Seaside Home For Music Fans Kampanja doživljajskega marketinga

avtor/ica: Taobao Design

Naročnik: Taobao Design

Dobitnik nagrade Zlata nagrada A' Design Award v kategoriji Oglaševanje

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Preverite status nagrade za #171886

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Seaside Home For Music Fans Kampanja doživljajskega marketinga

Obmorski dom za ljubitelje glasbe je scenarijski marketinški projekt, ustvarjen za glasbeni in umetniški festival v Aranyi. Ikonična kocka znamke je bila preoblikovana v žaromet, ki so ga dopolnjevale gradientne barve obale in oblike zvočnih valovnih oblik. Razstavna območja na prizorišču so ponujala večsenzorne prikaze in glasbene igre prek interaktivnih instalacij. Interaktivni prenos v živo je oddaljenim obiskovalcem omogočil ogled območij in spremljanje nastopov. Prizorišče je bilo zgrajeno iz lahke jeklene konstrukcije, obnovljivih materialov ter barv in tkanin z nizkimi emisijami. Dogodka se je udeležilo več kot 70.000 oboževalcev.

Priznanje

O nagradi Zlata nagrada A' Design Award

Seaside Home For Music Fans Kampanja doživljajskega marketinga je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Seaside Home For Music Fans Kampanja doživljajskega marketinga se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Seaside Home For Music Fans Kampanja doživljajskega marketinga ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: This project,a collaboration between Tmall Heybox and 2024 Aranya Xiami Music and Arts Festival, employed a scenario based marketing plan to marry the brand with the festival culture. Tmall Heybox transformed its iconic cube into a searchlight to resemble a dazzling stage and a gradient coastline, building an emotional bond between the brand and young audiences. The project created an online and offline marketing matrix, improving brand exposure, audience engagement, and cultural resonance.
Dimenzije in embalaža: This project attracted more than 70,000 fans.
Oznake: Aranya Xiami Music and Arts Festival, key visual design for Tmall Heybox, visual expression of Home for Music Fans, theme exhibition areas with multisensory immersive experience, interactive live stream
Proizvodna tehnologija: The Home for Music Fans employed sustainable, renewable materials with low environmental impact, aiming to create a comfortable venue full of seaside charm for fans to enjoy music. The lightweight steel frame, combined with premium materials and exquisite craftsmanship, ensured safety and durability. Additionally, nontoxic wall paints and curtain fabrics that contain low volatile organic compounds were utilized, contributing to a fresh and safe environment.
Oblikovalski izziv: The challenge was achieving a unity of the brand and the festival. This project subtly married the brand characteristics with the festival culture. The posters echoed the key visual of the festival through visual elements like colors and shapes. The offline stage and the Home for Music Fans were differentiated, with the former for quick experience while the latter for slow consumption. Its combination with the live stream studio provided a seamless experience across online and offline settings.
Raziskave: 2024 Aranya Xiami Music and Arts Festival attracted numerous young audiences valuing fashion and quality, aligning closely with the target consumer of Tmall Heybox. The project, taking the festival as the medium, integrated the brand into a cultural landmark, with the Home for Music Fans introducing five major brands for traffic sharing, resulting in great promotional effects both online and offline. It built a marketing loop of product experience, emotional resonance and social sharing.
Inspiracija: The iconic cube of Tmall Heybox was transformed into a searchlight. Vivid colors against a black background mimicked a seaside sunset. Geometric blocks and audio waveform brought to mind rhythmic music, and reflections helped create a seaside scenario. The Home for Music Fans, inspired by the Aranya Church, featured a top angle symbolizing upward growth. It extended along the coastline, with exhibition areas corresponding to life moments, echoing the slogan of life is about living a few moments.
Trajanje projekta: The project was implemented in Aranya from August 30, 2024, to September 1, 2024.
Potek delovanja: Offline theme exhibition areas with multisensory immersive experience enabled audiences to experience the products of certain brands and participate in music related games through interactive installations.
Thanks to full process interactive live stream, audiences could virtually tour exhibition areas, watch new product launches, and appreciate performances. This broke the physical limitations of traditional offline activities, ensuring real time online interaction between brands and audiences.
Člani ekipe: Gu Xiaoyuan
Yu Han
Sun Qi
Zhu bin