House of Smaragd Adventna škatla – avtor Rilind Hoxha and Haris Murich

Delo House of Smaragd Adventna škatla avtorja Rilind Hoxha and Haris Murich je izjemno cenjeni dobitnik prestižne nagrade 2025 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje darilnih artiklov.

BronastaDarilni artikli· 2025

House of Smaragd Adventna škatla

avtor/ica: Rilind Hoxha and Haris Murich

Naročnik: Smaragd 1969 / Why Agency

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Darilni artikli

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Dizajn

O dizajnu House of Smaragd Adventna škatla

Adventni koledar House of Smaragd je strukturirana škatla za odštevanje, izdelana iz ekološkega papirja in trajnostnih materialov, zasnovana za večkratno uporabo. Vsebuje štiri posamično zapakirane kose nakita, vsak zavarovan v ločenem predalu. Embalaža je reciklabilna in ponovno uporabna, kar zmanjšuje vpliv na okolje. Zasnova škatle omogoča nadzorovani dostop do vsakega predala, pri čemer ohranja element presenečenja in hkrati varuje predmete.

Priznanje

O nagradi Bronasta nagrada A' Design Award

House of Smaragd Adventna škatla je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od House of Smaragd Adventna škatla se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. House of Smaragd Adventna škatla sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: House of Smaragd Advent Calendar is a structured countdown box made from ecological paper and sustainable materials, designed for repeated use. It contains four individually packaged jewelry pieces, each secured in separate compartments. Packaging is recyclable and reusable, reducing environmental impact. The box design allows for controlled access to each compartment, maintaining the element of surprise while keeping the items protected.
Dimenzije in embalaža: 164x164x42mm, Gold plated & ecologically colored recycled paper.
Oznake: Christmas, Advent, Gifts, Jewelry, Marketing, Packaging.
Proizvodna tehnologija: Sketched and Produced in Adobe Illustrator. Print execution done by hand.
Oblikovalski izziv: The hardest part was what the theme of the advent box was gonna be.

The first themes were including miracles and surprises, but then we opted for a royalty like direction, for example House of Tudor.

The second hardest part was creating an unique blueprint for the box, which was largely assisted by the production facility.
Raziskave: The research was mostly done online with some physical inspiration from vintage advent boxes found on flea markets.
Inspiracija: The advent box takes inspiration from vintage advent boxes, incorporating a classic multi-compartment structure that enhances the anticipation of weekly reveals. Traditional advent calendars featured individually sealed sections, a concept replicated here with four separate compartments, each containing a unique jewelry piece.
Trajanje projekta: The project piloted in 2023 for the 2024 season, and an initial prototype was released in limited quantities. The final presented version was produced in November 2024, and released on the 9th of December 2024. Production was primarily in Why Agency offices, while execution was done by AJ-Graf Matbaa in Skopje. The product was available for sale online and physically in the Smaragd stores in Skopje.
Potek delovanja: The front part is opened and there are four boxes inside, which are removable. Each of the boxes contains a piece of jewelry.
Člani ekipe: Rilind Hoxha - Executive Direction & Production
Haris Murich - Creative Direction
Zasluge za slike: Filip Shutarov