Light - Discovering Umbria Tipografska Knjiga – avtor Paul Robb

Delo Light - Discovering Umbria Tipografska Knjiga avtorja Paul Robb je izjemno cenjeni dobitnik prestižne nagrade 2020 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje tiskanih in objavljenih medijev.

BronastaTisk· 2020

Light - Discovering Umbria Tipografska Knjiga

avtor/ica: Paul Robb

Naročnik: Salt & Pepper

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Tisk

25,038

Potrjeni dobitnik nagrade

Preverite status nagrade za #88176

Obiščite spletno stran Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Light - Discovering Umbria Tipografska Knjiga

Po uničujočem potresu leta 2016 je italijanska regija Umbrija zahtevala spremembo svojih sporočil. Ta katalog je potovanje, ki prikazuje kulturno bogastvo neznanih območij ozemlja. Vsaka od indeksnih strani razdelkov je bila zasnovana tako, da se osredotoča na sporočanje tega pripovedka. Čeprav gre predvsem za fotografsko potovanje lahke in nevidne kulture, je bil besedilni del kataloga obravnavan tako, da uravnoteži vizualno zgodbo.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Light - Discovering Umbria Tipografska Knjiga je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Light - Discovering Umbria Tipografska Knjiga se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Light - Discovering Umbria Tipografska Knjiga sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Dynamically anchoring the catalogs are two bespoke typefaces. The first font is three different combinations. Inspired from concealing and reflect the words with controlled randomness emulating the lighting situations in continual flux. The same word yields different combinations each time creating a rhythmic pattern.
The second font was inspired by shadows within the photographs and the idea of expanding light. Each letter is extended characterizing the long-drawn shadows.
Dimenzije in embalaža: Cover: Fedrigoni sirio black black gr. 290
Internal pages: Fedrigoni arco design da gr. 140
Oznake: Type/Font Design, Identity design, Catalog, Photography, Typography
Proizvodna tehnologija: Volume: 256 pages
Cover: Silkscreen printing
Internal pages: 4 color offset
Oblikovalski izziv: Having been affected by the earthquake of 2016, these catalogs explore and celebrate the cultural unseen beauty of the region of Umbria. The catalog accompanies the traveling exhibition, used to demonstrate how little of the cultural heritage was affected by the earthquake and to dispel misrepresented ideas in the press.
Raziskave: All areas of the Umbrian territory were visited and researched by the journalist, Cristiana Mapelli. Developing the story from the local population we were able to discover places only they knew, exposing cultural elements not on the normal visitors itineraries.
Inspiracija: The catalogs explore the links between photography light and shadow within the confines for the rich local cultural heritage, a photographic journey of the territory and juxtaposes custom typefaces and contemporary layout.
Trajanje projekta: Design and Art direction from November 2018 to January 2019, Umbria, Perugia
Potek delovanja: The book was developed as a marketing and branding territorial advertising piece. We were approached to identify and refocus and create a marketing tool to requalify and reinforced an optimistic public perception of the region. Only 7% of the territory was damaged by the earthquake but reported in the press as being 100% damaged, the concept was to reinforce the brand reputation and demonstrate to the territory.
The project has been shortlisted to the Italian ADI Design Index - Compasso d’oro 2020 and won Gold at the Novum Awards 2019 and Sustainable design of the year at the Novum Awards 2019.
Člani ekipe: Designer & Art Direction: Paul Henry Robb
Type design: Paul Henry Robb
Designer: Moira Bartoloni
Animator: Tommaso Calderini
Audio: Paul Henry Robb
Photography: Marco Giugliarelli
Copy: Cristiana Mapelli
Zasluge za slike: Photography copyright, Paul Robb & Marco Giugliarelli