Steel City Tradeshow Highlight – avtor Responsive Spaces

Delo Steel City Tradeshow Highlight avtorja Responsive Spaces je izjemno cenjeni dobitnik prestižne nagrade 2020 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje vmesnikov, interakcij in uporabniške izkušnje.

SrebrnaVmesnik· 2020

Steel City Tradeshow Highlight

avtor/ica: Responsive Spaces

Naročnik: Primetals Technologies Austria

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Vmesnik

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Preverite status nagrade za #89866

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Dizajn

O dizajnu Steel City Tradeshow Highlight

Jekleno mesto je stiliziran model, ki prikazuje jeklarno prihodnosti. Sestavljen je iz polprosojnih akrilnih modelov, postavljenih na led-steno, ki služi kot zaslon za prikaz različnih primerov uporabe, tako da Jekleno mesto dobesedno zažari: ob izbiri enega od scenarijev na terminalih uporabniki sprožijo animacije, ki vizualizirajo procesi in delovni tokovi jeklarne v ognjemetu svetlobe in barv, projiciranih skozi akrilne modele na vrhu. Celotno izkušnjo razširi profesionalna plast informacij, do katerih dostopate na terminalih prek edinstvenega haptičnega vmesnika.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Steel City Tradeshow Highlight je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Steel City Tradeshow Highlight se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Steel City Tradeshow Highlight je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The operation of the Steel City is bound to a unique rotary knob: While turning, several "steps" can be felt as "real" physical resistance. These are not analog in nature, but instead are generated through a magnetized liquid inside the knob's housing and can be programmed in realtime. The knob is programmed to adapt accordingly to every selected content and therefore enabling the experts from Primetals to focus on their visitors without ever taking their eyes off the presented stories.
Dimenzije in embalaža: Over 200 acrylic 3D-models of a steel plant positioned upon a 6,5 x 4,5 meter led-wall, which is positioned horizontally between 4 interactive terminals. Every terminal utilizes a rotational knob featuring haptical feedback that changes in realtime corresponding to its navigational state. Cubic dimensions of the whole installation: 8m x 5m x 5,5m. The led-wall is raised 60cm from the floor, housing the hardware necessary for operating the installtion beneath.
Oznake: haptic interface, digital staging, interactive installation, digital enhanced acrylic models
Proizvodna tehnologija: Over 200 different semi-transparent acrylic 3D-models were designed and manufactured depicting the model of a modern steel plant and were placed on a 24 sqm led-wall. The interfaces of the terminals around the Steelcity are specifically designed and built for the purpose of a haptic and intuitive user-experience. On top of the installation is a special reflective material, which mirrors the whole visualization of the acrylic models on the led-wall and projects it towards the far corners of the stand, giving everybody an additional perspective.
Oblikovalski izziv: While our client is highly specialized in the field of steelworks and thus needed to communicate complex technical information to its own clients and partners, we still wanted to maintain a very productive level of minimalism for this installation in order to deliver their messages in a crystal-clear and visually aesthetic manner. Also, for the people operating the terminals and navigating through the different use-cases, we needed a haptic interface that is simple enough, yet incredibly responsive to the user in order for them to fully concentrate on the dialog with their customers.
Raziskave: One of the research objectives was to develop an interface which can be programmed in real-time for the haptic rotary knob. We developed an in-house protocol which is able to communicate changes in the haptic structure to the hardware on the fly corresponding to the content on-screen. Another objective was to simplify the immensely complex processes and mechanisms of a steelplant to a stylized level which can be transported onto our model and create a visual language that is at the same time beautiful to watch and informative on a professional level.
Inspiracija: Our inspiration for this project was to merge the necessity of visualizing extremely complex processes with an easy to use and intuitive haptic interface. The goal was to have an installation that would deliver expert knowledge on point and at the same time act as an visual highlight of the stand while maintaining the structural complexity of its professional use-cases. We wanted to merge a magical experience with a top notch user experience into a tool that serves the expertise of our client and helps them to deliver this expertise effortless to all visitors at the trade show stand.
Trajanje projekta: June 2019 in Duesseldorf at METEC 2019
Potek delovanja: By selecting one of 12 scenarios at 4 terminals users can trigger animated sequences on the led-wall, which visualize the processes and work-flows of a steel plant in a firework of light and color. Steel is processed, data packets buzz through virtual lines, problems and solutions are displayed schematically and in context, always projected through the acrylic models on top. While the Steel City blends all stories perfectly, the terminals offer in-depth details to the individual users.
Člani ekipe: Director: Markus Pargfrieder
Spatial Experience Developer: Katharina Mayrhofer
Interface Engineer: Julian Reil
Spatial Experience Designer: Martin Zeplichal
Zasluge za slike: Photo credits: Responsive Spaces & Philip Kistner Fotografie
Video credits: Responsive Spaces & Eyup Kuş