Macy’s Website Spletna trgovina – avtor Willy Lai and Dave Torres

Delo Macy’s Website Spletna trgovina avtorja Willy Lai and Dave Torres je izjemno cenjeni dobitnik prestižne nagrade 2020 Zlata nagrada A' Design Award v tekmovalni kategoriji Oblikovanje spletnih strani in spletno oblikovanje.

ZlataSpletno oblikovanje· 2020

Macy’s Website Spletna trgovina

avtor/ica: Willy Lai and Dave Torres

Naročnik: Macy's

Dobitnik nagrade Zlata nagrada A' Design Award v kategoriji Spletno oblikovanje

88,001

Potrjeni dobitnik nagrade

Preverite status nagrade za #93996

Obiščite spletno stran Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Macy’s Website Spletna trgovina

Spletna stran Macy's je platforma za e-trgovino, ki strankam omogoča spletno nakupovanje Macy'sovega asortimana. Spletna stran je bila leta 2019 prenovljena kot neposreden odziv na povratne informacije strank, rezultat pa je čist, preprost in modno navdihnjen dizajn. Postavitev se zgleduje po modnih medijih in potrošniških tehnoloških izdelkih, njen cilj pa je razlikovati Macy's od konkurenčnih trgovcev. Uporabljene so bile sodobne odzivne spletne tehnologije, zato si je stran mogoče ogledati na prenosnih računalnikih, tablicah in pametnih telefonih. Prenovo so usmerjale raziskave uporabniške izkušnje, vključno z anketami, intervjuji in testiranjem uporabnosti.

Priznanje

O nagradi Zlata nagrada A' Design Award

Macy’s Website Spletna trgovina je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Macy’s Website Spletna trgovina se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Macy’s Website Spletna trgovina ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Dimenzije in embalaža: We developed reponsive web design across different devices.
Oznake: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Proizvodna tehnologija: We utilized modern responsive web technologies.
Oblikovalski izziv: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Raziskave: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiracija: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Trajanje projekta: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Potek delovanja: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Člani ekipe: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Zasluge za slike: Images courtesy of Macys.