Heytea Lab Shenzhen OCT Harbor Notranje oblikovanje maloprodajnega prostora – avtor Uno Chan

Delo Heytea Lab Shenzhen OCT Harbor Notranje oblikovanje maloprodajnega prostora avtorja Uno Chan je izjemno cenjeni dobitnik prestižne nagrade 2020 Zlata nagrada A' Design Award v tekmovalni kategoriji Oblikovanje notranjega prostora in razstav.

ZlataInterier· 2020

Heytea Lab Shenzhen OCT Harbor Notranje oblikovanje maloprodajnega prostora

avtor/ica: Uno Chan

Naročnik: TOMO Interior Design Firm

Dobitnik nagrade Zlata nagrada A' Design Award v kategoriji Interier

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Preverite status nagrade za #96008

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Dizajn

O dizajnu Heytea Lab Shenzhen OCT Harbor Notranje oblikovanje maloprodajnega prostora

Heytea Lab Shenzhen OCT Harbor je notranje oblikovanje maloprodajnega prostora za vodilno trgovino blagovne znamke čaja. Prostor obsega 1300 kvadratnih metrov in je razdeljen na pet tematskih laboratorijev. Periferni laboratorij, laboratorij za izdelavo ledu, laboratorij za sladice in ilustracijski laboratorij se nahajajo v prvem nadstropju, laboratorij za čajne navdušence pa v drugem nadstropju. Geometrijsko stopnišče povezuje obe ravni in tvori vizualno središče interierja. Trakasti svetlobni elementi in svetlobne folije so vgrajeni v strop in kovinske rešetke. Plošče iz aluminijaste pene na stranskih stenah kontrastirajo s satenirano krtačeno kovino.

Priznanje

O nagradi Zlata nagrada A' Design Award

Heytea Lab Shenzhen OCT Harbor Notranje oblikovanje maloprodajnega prostora je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Heytea Lab Shenzhen OCT Harbor Notranje oblikovanje maloprodajnega prostora se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Heytea Lab Shenzhen OCT Harbor Notranje oblikovanje maloprodajnega prostora ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: According to its market positioning and business strategies, Shenzhen Heytea Lab is designed as the first flagship store in the city. It is a successful practice based on the analysis of the current consumption habits and trends. By integrating commodity and experience with social function, this project is devoted to providing brand new consumption experience.
Dimenzije in embalaža: The project covers a total of 1300 square meters. The interior space is divided into five different laboratories: the peripheral lab, the ice-making lab, the dessert lab and the illustration lab on the first floor as well as the tea geek lab on the second floor.
Oznake: Interior, Commercial, New Tea, Chain Store, Cool, Pure, Heytea, LED, Youthful Atmosphere
Proizvodna tehnologija: The strip lights and light films are inlaid in the ceiling and the metal grilles to highlight the simplicity and elegance of the space. And the aluminum foam sheet covering the side walls is in contrast with the delicate satin brushed metal. Sitting by the window, you can have a great view of the luxuriant green and feel relaxed and refreshed.
Oblikovalski izziv: The ceiling of the Tea Geek Lab is designed according to the pitched roof to form blocks of different textures, against which a moon-shaped art decoration was created. With the moon hanging against the "starry sky" on the LED screen, a beautiful picture is gradually unfolding before people.
Raziskave: Today, in face of the new consumer groups and new consumerism, how can we help Heytea, a popular new tea brand, to convey its individuality and to demonstrate its business strategies in product innovation, experience innovation and business integration? Optimizing every possible consumption procedure and creating immersive and interactive consumer experience are the basic logic for DOME DESIGN in the design of Shenzhen Heytea Lab.
Inspiracija: Facing the complex background and business environment, the designer is based on the insights of the consumption experiences that the brand will bring to the consumers. The design goes beyond the conventional reference system, deconstructs the consumers' demands and feelings, and extends the potential value of Heytea in the background. Finally, by planning and operating, designers have successfully created the space value and new experiences with unique creativity.
Trajanje projekta: The project started in March 2019 in Shenzhen and finished in September 2019 in Shenzhen.
Potek delovanja: The geometric staircase leads customers to different labs on the first and second floors, and it is also the visual center of space.
Patenti: Copyrights belong to Uno Chan, 2019.
Člani ekipe: Uno Chan
Fei Xiao
Zasluge za slike: Image #1: Photographer En Xiao, Tea Geek Lab, 2019.
Image #2: Photographer En Xiao, Tea Geek Lab 2, 2019.
Image #3: Photographer En Xiao, Tea Geek Lab 3, 2019.
Image #4: Photographer En Xiao, Peripheral Lab, 2019.
Image #5: Photographer En Xiao, Artistic Installation, 2019.