AgoraFloreasca UrbanTheory Urbani Rekreacijski Center – avtor Helen Brasinika

Delo AgoraFloreasca UrbanTheory Urbani Rekreacijski Center avtorja Helen Brasinika je izjemno cenjeni dobitnik prestižne nagrade 2020 Zlata nagrada A' Design Award v tekmovalni kategoriji Oblikovanje gostinstva, rekreacije, potovanj in turizma.

ZlataGostinstvo· 2020

AgoraFloreasca UrbanTheory Urbani Rekreacijski Center

avtor/ica: Helen Brasinika

Naročnik: BllendDesign & Research Office

Dobitnik nagrade Zlata nagrada A' Design Award v kategoriji Gostinstvo

70,281

Potrjeni dobitnik nagrade

Preverite status nagrade za #99905

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu AgoraFloreasca UrbanTheory Urbani Rekreacijski Center

Projekt se nanaša na notranjo opremo, krajino in zasnovo razsvetljave skupnih prostorov novega majhnega nakupovalnega centra za destinacijo in prosti čas. Rezultat je bil ustvariti sproščeno vzdušje s prostorsko zasnovo v središču Bukarešte. Prijetno, vrhunsko in izkustveno zbirališče, da bi lahko postalo skupnostna destinacija in ponudnik izkušenj. Predlog se je osredotočal na načrtovanje na podlagi raziskav, metodologijo načrtovanja mest prihodnosti in prakse upravljanja nevihtnih voda z namenom vzpostavitve trajnostnega mestnega prostora, ki ga bodo sprejeli vsi.

Priznanje

O nagradi Zlata nagrada A' Design Award

AgoraFloreasca UrbanTheory Urbani Rekreacijski Center je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od AgoraFloreasca UrbanTheory Urbani Rekreacijski Center se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. AgoraFloreasca UrbanTheory Urbani Rekreacijski Center ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The project refers to the landscape, interior and lighting design of all the public spaces of a brand new destination and experience small scale mall. The deliverable was to support by spatial design the brand positioning we were provided. Creating a vibrant, urban gathering venue, that will be preferred by upper scale, quality lovers for its unique assortment of services and its welcoming environment.
Dimenzije in embalaža: The mall is developed in four levels of activity, basement is allocated for active and body rejuvenation, ground is FnB, first deli and amusement shopping, while second floor is allocated to pampering and mind rejuvenation.
Oznake: Mall, Sensorial, Vibrant, Social, Urban, Gathering, Leisure, Recreation, Sustainable, Community, Upperscale, Quality, Welcoming, Rejuvenating, Minimalism, Global, Destination
Proizvodna tehnologija: Advanced technology for the realization of the project was utilized in terms of materials, manufacturing process, cad and design methodology. Corian Dupont, Etalbond, polycarbonate, aluminum and magnum ceramic tiles by Florim were some of the materials specified, their selection based mainly on production methodology, international certifications and sustainability issues. Very strict national regulations in terms for fire security had to be satisfied while architectural and lighting design was LED in order to ensure low maintenance cost and energy savings according to IESNA lighting Standards.
Oblikovalski izziv: Developed in the heart of the urban fabric, Floreasca avenue, as small scale, central and intimate real estate raised key issues of elevated customer expectations and certain considerations towards sustainable growth. The overall design had to unify indoor and outdoor in a community driven location, that would attract brand believers, feeling bonded enough to spend their leisure time for body and mind rejuvenating activities.
Raziskave: Research findings determined the market, business and branding context delivered along with the niche brief. The brief was alanyzed according to international research regarding recreation, vacation scapes, spatial design elements and sustainability methodologies. Green Stormwater Infrastructure practices, data driven lifestyle, and Future Cities Design Elements, were organically incorporated both for the outdoor architectural and lighting design, as well as the public areas of the interior. The aim was to create content and context for an urban experience destination, an establishment for multi cultural backgrounds seeking quality standards.
Inspiracija: The notion of centrality and direct connection to the community, along with the map location forming a heart, become the inspiration for the logo designed by Brandient, an award winning practice. The logo then is transformed into spatial design, forming the connecting element from the ground to the top level of the atrium.
Trajanje projekta: Concept Design June 2018, delivery of the project December 2018.
Potek delovanja: The city becomes the heart, the tenants located around the heart form the community that offer the experience, while all the above are organically connected through spatial indoor and outdoor design elements into a unifying destination landmark. At night the city is transformed into black spots and trafficways into lines of light, a concept that is evident in the contrasting nature of black and white, and the lighting design of linear led ribbons and illuminating buttons by Flos.
Člani ekipe: BllendDesign & Research Office, Greece
HBC Development Team, Romania
Brandient, Romania
Evergreen, Green and Planting Solutions
Zasluge za slike: Arthur Zinz Photography