Alu sa'o i le anotusi
Theodorus File Box Pusa Faila e Kazuaki Kawahara

O le mamanu Theodorus File Box Pusa Faila e Kazuaki Kawahara o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Uʻamea i le Vaega Tauva Mea Fa'aaoga Faatufugaga.


UʻameaMea Fa'aaoga Faatufugaga· 2021

Theodorus File Box Pusa Faila

na mamanuina e Kazuaki Kawahara

Tagata Fa'atau: Theodorus

Manumalo o le A' Design Award Uʻamea i le Vaega Mea Fa'aaoga Faatufugaga

24,869

Lanu

Le Mamanu

E Uiga ia Theodorus File Box Pusa Faila

Book Text: O le Theodorus File Box o se pusa faila na mamanuina mo le teuina o pepa faamaumauga ma mekasini. O le foliga o pusa taitasi e fai ai se afa liʻo pe a laina faatasi ni pusa se tolu, ma o totonu o loo lomia foi i ata. E fa mamanu ua vaevaeina i ni faasologa se lua. O le faasologa o le vateatea o loo faaalia ai le masina ma le lalolagi, ae o le faasologa o fua o laau o loo faaalia ai se fagumeleni ma se moli. O le autu o le vateatea e atagia mai ai galuega a le tagata faatau i le alamanuia va'alele-avanoa. O pusa taitasi e faia i pepa 'corrugated' faatasi ma pepa lomia ua faapipiiina i itu e lua. O ata lomia e faavae i ata pu'e moni.

Le Fa'ailogaina

E Uiga i le A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Theodorus File Box Pusa Faila, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Theodorus File Box Pusa Faila e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Theodorus File Box Pusa Faila ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa
These innovative file boxes are unlike any other. Their unique shape creates a semicircle when three boxes are lined up, and even the insides are printed with imagery. There are four designs split between two series. The space series, which represents the brand, features the moon and the earth, while the fruit series features a watermelon and an orange. The designs tie into our client's business in the aerospace industry. We also created a logo for the brand based on the moon in Starry Night, one of Van Gogh's masterpieces.
Fua & Fa'apipi'i
Width 270mm x Depth 102mm x Height 310mm
Fa'ailoga
Theodorus, File box, Magazine box, Moon, Earth, Globe, Watermelon, Orange
Tekonolosi Gaosiga
It is made of corrugated cardboard with printed paper stuck together on both sides.
Lu'itau o le Mamanu
We wanted the boxes to look like the real thing, inside and out. Numerous minor adjustments to the shape and layout were required to achieve that. The images used are actual photographs. That includes the moon and the earth, which were rendered as 3D models from the flat photographs before use.
Su'esu'ega
According to our research, these are the first cardboard file boxes with printing on both sides, and the first that form a semicircle.
Fa'aosofia
We developed the name "Theodorus" for the stationery brand of our client, who uses cutting-edge technology to manufacture aerospace components and other precision parts. Theodorus was the name of the younger brother of Vincent van Gogh, the most famous and influential painter in the history of Western art. Throughout his life, Vincent was emotionally and financially supported by his brother. There is no doubt that Theodorus held a position of great importance and intimacy to Vincent, as the moon holds to the earth. The role of this product evokes that relationship between Theodorus and Vincent. Sometimes, it supports a business from the shadows; other times, it plays a central part in adding flair to a room.
Umi o le Poloketi
The project started in March 2020 and finished in October 2020 in Japan.
Fa'agasologa o Galuega
Our roles in this project included product design, naming, logo design and branding for the file boxes.
Pateni
Patented. Utility model registration No (U3228257) 3228257. 2020. Japan
Sui o le 'Au
Art Director/Designer : Kazuaki Kawahara
Fa'aaloaloga o Ata
Kazuaki Kawahara, 2020.

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