Umano Faʻamatalaga Autu: Faʻailoga o Kamupani e Ruis Vargas

O le mamanu Umano Faʻamatalaga Autu: Faʻailoga o Kamupani e Ruis Vargas o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Uʻamea i le Vaega Tauva Mamanu Ata Fa'atusa.

UʻameaAta Fa'atusa· 2021

Umano Faʻamatalaga Autu: Faʻailoga o Kamupani

na mamanuina e Ruis Vargas

Tagata Fa'atau: Laika

Manumalo o le A' Design Award Uʻamea i le Vaega Ata Fa'atusa

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #116954

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Umano Faʻamatalaga Autu: Faʻailoga o Kamupani

Tusitusiga o le Tusi: O Umano o se faʻailoga kamupani na fatuina mo se pa faletalimalo i Sao Paulo, Pasila. O le faʻailoga e faʻavae i luga o le anthropophagy fa'aleaganu'u, o se manatu tusitusi e tuufaatasia ai le malie ma le faaliliuina saoloto o aafiaga mai fafo. O le poloketi e aofia ai se logo, kata pisinisi i luga o pepa offset 300 kalama, se lisi meaʻai, se ato, mamanu o luga fola ma pepa faʻasalalau e lolomiina i luga o pepa offset 75 kalama ma faʻapipiʻi i puipui totonu. E tuufaatasia faʻataʻitaʻiga kalafi ma fausaga e fai ai talafaasolopito faʻaataata e toe faʻamatalaina ai vaaiga o le aai ma solo faʻalotoifale. O le sini o le galuega o le faʻateʻaina lea mai le leo aloaʻia masani o pa faletalimalo.

Le Fa'ailogaina

E Uiga i le A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Umano Faʻamatalaga Autu: Faʻailoga o Kamupani, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Umano Faʻamatalaga Autu: Faʻailoga o Kamupani e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Umano Faʻamatalaga Autu: Faʻailoga o Kamupani ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Sao Paulo bears the stigma of being a serious and unwelcoming city and their resident is reputed to be less than hospitable. However, since the beginning of the 20th century, there has been a cultural tradition in the city permeated by a sense of humor and artistic invention. Cultural anthropophagy is a product of this. The Umano name and identity project is a break from the traditional seriousness of hotels - a materialized rupture, physically and graphically.
Fua & Fa'apipi'i: Poster sheet format 420 mm x 620 mm on offset paper 75 g. Printed in 4X0 CMYK colors. Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 4 CMYK colors.
Fa'ailoga: Brand, poster, logotype, illustration, visual identity, Laika Design
Tekonolosi Gaosiga: To reify the brand, the identity project consists of business cards, printed in 300 g weight, menu, bag, surface design, architecture interaction and posters. The latter, printed on 75 g offset paper to be glued to walls and sidings inside of the Umano bar.
Lu'itau o le Mamanu: Sao Paulo is a city that rebuilds itself every day, houses are demolished and buildings are built quickly, generating trendy neighborhoods at every moment and many regions end up losing their cultural relevance, causing tourists to focus only on these islands of services. The Umano bar needed to be an entertainment and service option authentically from Sao Paulo and that would generate a more intense nightlife in his neighborhood, making loyal the hotel public of the region.
Su'esu'ega: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives. Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the Umano brand.
Fa'aosofia: The premise to develop a new brand for Ibis’s bar was cultural anthropophagy, a literary concept created by Oswald de Andrade, writer and poet from Sao Paulo. The principal aspect about cultural anthropophagy is the sense of humor: only concerns me what is not mine, say the poet. And an unusual behaviour, which is defined by devour without prejudice any culture that is foreign to it. That concept was the inspiration to create the Umano spirit and the brand’s lifestyle.
Umi o le Poloketi: The project started in January 2020 and finished in July 2020 in Sao Paulo, Brazil.
Fa'agasologa o Galuega: In the Umano bar, the symbiosis between design and architecture allows to fill every spot of the bar with visual narratives, which invite the client to experience reinterpretations of the city's sights: the geometric designs of the sidewalks or representations of iconic buildings, namely Copan. Many icons are reinterpreted by the language project, such as excerpts of songs and clippings of poems by authors from the city. The client finds a city which deconstructs its seriousness and coldness.
Pateni: Laika Design
Sui o le 'Au: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Fa'aaloaloga o Ata: Laika Design