O le mamanu Lezai Dental Clinic Logo ma Fa'ailoga o le Kamupani e Guangzhou Cheung Ying Design Co., Ltd. o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Apamemea i le Vaega Tauva Mamanu Ata Fa'atusa.

ApamemeaAta Fa'atusa· 2021

Lezai Dental Clinic Logo ma Fa'ailoga o le Kamupani

na mamanuina e Guangzhou Cheung Ying Design Co., Ltd.

Tagata Fa'atau: Guangzhou Cheung Ying Design Co., Ltd.

Manumalo o le A' Design Award Apamemea i le Vaega Ata Fa'atusa

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #117574

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Lezai Dental Clinic Logo ma Fa'ailoga o le Kamupani

O le Lezai Dental Clinic o se logo ma fa'ailoga fa'apisinisi na fatuina mo se falema'i nifo. O le mamanu e fa'aogaina ai foliga malosi ma foliga vaivai e fai ai se faatusa vaaia e tasi. O laina umi ma pu'upu'u sa'o fa'atasi ma se li'o e fa'ata'atia ai tagata matutua ma tamaiti o loo taofi lima i totonu o se mama. O le foliga vaivai i le ogatotonu e foliga mai o se nifo. O lanu maualalo le mafiafia e maua ai se lagona filemu ma mafanafana, ma lagolagoina ai foliga o le saogalemu, olioli, ma le fa'apolofesa. O le logo o loo tusia i le fomu vector mo lomiga ma media fa'aeletonika o tulaga eseese, ma o loo lagolagoina e se tusi ta'iala fa'apisinisi le fa'aogaina tumau ma le lelei.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Lezai Dental Clinic Logo ma Fa'ailoga o le Kamupani, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Lezai Dental Clinic Logo ma Fa'ailoga o le Kamupani e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Lezai Dental Clinic Logo ma Fa'ailoga o le Kamupani e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The logo as a whole is applied with the inversion technique of graphic bottom in graphic design, which is to form a visual symbol with positive and negative shapes. The positive shape is formed with simple long and short straight lines combined with circle to outline a safe and joyful scene where adults and children hug and hold hands in a circle. And the negative shape in the middle takes the form of a tooth which presents the brand concept of joy in the teeth.
Fua & Fa'apipi'i: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Fa'ailoga: Logo, Branding, Packaging, Visual Identity, Graphic Design, Interior Design
Tekonolosi Gaosiga: To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior clinic space.
Lu'itau o le Mamanu: The challenge mainly lies in how to find a design language that can not only express the attributes of the dental clinics industry, but also interpret the brand connotation, so that consumers can get a better brand experience.
Su'esu'ega: Before commencing on this project, we conducted in-depth research on the logo, visual identity, and graphic design of other dental clinics in the market. The research results show that the logos of dental clinics industry exhibit serious homogeneity and lacks brand uniqueness. Therefore, in our brand strategy, we have formulated a brand image of "Happy First, Warm Treatment", so that consumers can clearly feel the service characteristics and harmonious interactions conveyed by the brand.
Fa'aosofia: LEZAI Dental Clinic is a comprehensive dental clinic with a joyful and warm environment, which has a special focus on women and children and coveys the brand concept of the joy in this moment. In order to highlight the clinic's brand image of sense of security + joy + professionalism, in the process of designing the brand logo, we have introduced the concept of Joy in the teeth which (in Chinese) is phonetically similar with and coincides with the concept of the joy in this moment.
Umi o le Poloketi: The project started in October 2019 and finished in February 2020 in Guangzhou.
Fa'agasologa o Galuega: The logo suggests the design philosophy and core values of the brand. It conveys the idea that women and children embrace dental health. The low-saturation brand colors create a relaxed and warm feeling, while the combined logo are used to convey the brand image of security, joy, and professionalism.
Sui o le 'Au: Creative Director: Zhiji Dong
Designer: Lu Gu