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Winghook Branding System Faasinomaga o Kamupani e Daniel da Hora

O le mamanu Winghook Branding System Faasinomaga o Kamupani e Daniel da Hora o se manumalo maualuga tele o le fa'ailoga mamalu 2024 A' Design Award Uʻamea i le Vaega Tauva Mamanu Ata Fa'atusa.


UʻameaAta Fa'atusa· 2024

Winghook Branding System Faasinomaga o Kamupani

na mamanuina e Daniel da Hora

Tagata Fa'atau: Dahlstedt Holding SL

Manumalo o le A' Design Award Uʻamea i le Vaega Ata Fa'atusa

11,908

Lanu

Le Mamanu

E Uiga ia Winghook Branding System Faasinomaga o Kamupani

Winghook Branding System o le faasinomaga o le kamupani na faia mo Winghook, o se oloa Suetena e taofia ai fatufatuga ata i luga o le puipui i se auala vave, mama ma saogalemu. O le logo e faavae i luga o le geometry, saʻo tonu ma le mama o le mamanu o le oloa. O le geometry lava lea e toe faaaogaina e fai ma mamanu (pattern) e faaaogaina i pepa ofisa ma teuga afifi, ina ia mafai ai ona faaaogaina le brand i le tele o tulaga tetele. O pepa fefaatauai e lolomiina i lanu e lua i luga o pepa mafiafia (300 kalama) e iai foliga faapisi. O le teuga afifi e aofia ai se pusa kalafi (kraft box), se pusa meaalofa ma se afifi laitiiti. O lenei faiga e lagolagoina ai le faatauina o oloa i faleoloa ma i luga o le initoneti.

Le Fa'ailogaina

E Uiga i le A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Winghook Branding System Faasinomaga o Kamupani, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Winghook Branding System Faasinomaga o Kamupani e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Winghook Branding System Faasinomaga o Kamupani ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa
It was developed the branding system for a Swedish consumer good retail product for the arts market: Winghhok. It’s neither a nail, nor a screw. It’s better than all of those old fashioned things. And it holds your art on the wall in a fast, clean, easy-to-install, and safe way.
Winghook is a Swedish designed product, that sells worldwide both in regular retail stores, but also you can buy it directly by its e-commerce (through their website and social media).
Fua & Fa'apipi'i
Personal card: 85 x 0,5 x 55 mm / Two color printing / 300g Canson C a Grain paper;
Craft box: 100 x 30 x 100 mm / 510g Gold Kraft cardboard;
Gift box: 80 x 20 x 80 mm / 360g Triplex paper;
Little Pack: 70 x 10 x 60 mm / 510g Gold Kraft cardboard.
Tekonolosi Gaosiga
Printing technologies
Fa'aosofia
For the logo and the branding system development, the inspiration wasthe geometry, the precision, and the clean design of the product. For all the stationary materials, like business card for consultants and sellers, and also the packaging, it was explored the geometry of the logo, creating a pattern that can be easily applied in many spaces and executions of the brand.
Sui o le 'Au
Designer: Daniel da Hora
Fa'aaloaloga o Ata
Image #1 to #5: Creator Daniel da Hora, Variations, 2024.

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E Tatau i Mamanu Lelei Ona Maua le Fa'ailoga Maualuga

O le A' Design Award o se fa'ailoga fa'ava-o-malo, fa'amasinoina mo mamanu lelei. Auai i le A' Design Award e maua ai se avanoa e maua ai le fa'ailoga agava'a, ta'uta'ua, mamalu ma le fa'asalalauga mo lau galuega. Tuu atu lau galuega mo le A' Design Award ma tauva mo le fa'ailoga sili o le A' Design Prize.

Fa'ailoga