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FM993 30th Fa'ailoga o Fa'amanatuga e Baoquan Luo and Zhiwei Lv

O le mamanu FM993 30th Fa'ailoga o Fa'amanatuga e Baoquan Luo and Zhiwei Lv o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Apamemea i le Vaega Tauva Mamanu Ata Fa'atusa.


ApamemeaAta Fa'atusa· 2021

FM993 30th Fa'ailoga o Fa'amanatuga

na mamanuina e Baoquan Luo and Zhiwei Lv

Tagata Fa'atau: Lance Design

Manumalo o le A' Design Award Apamemea i le Vaega Ata Fa'atusa

10,697

Lanu

Le Mamanu

E Uiga ia FM993 30th Fa'ailoga o Fa'amanatuga

O le FM993 30th o se fa'ailoga fa'amanatu na faia mo le fa'amanatuga lona 30 o le 993 Music FM a le Guangdong Radio and Television. O le fa'ailo leitio o lo'o fa'aaogaina e fai ma fa'aaliga autu, ma o numera 993 ma le 30 ua tu'ufa'atasia i totonu o le mamanu leitio e ala i foliga lelei ma le le lelei. O le fatuga o lo'o fa'aaogaina ai galu leo, timuga meteora, laina musika ma afi fa'aata fa'asaga i fafo. O le fa'ailoga e faia tele i le u'amea, e mafai fo'i ona fa'aaogaina le acrylic. E manino le fa'ailoga pe a va'ai mai luma, ma e foliga mai o se afa-li'o, fa'aputuga tele pe a va'ai mai le itu.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai FM993 30th Fa'ailoga o Fa'amanatuga, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina FM993 30th Fa'ailoga o Fa'amanatuga e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. FM993 30th Fa'ailoga o Fa'amanatuga e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa
Designed for the 30th anniversary of 993 Music FM of Guangdong Radio and Television, this logo is themed with a 30-year journey of music, radio transmitting sounds of stars to express the eternal love for music. Focusing on the radio signal as the major visual element, it seamlessly integrates the numerals 993 and 30 in the radio pattern, thus exemplifying the 30-year course of development of the Music FM.
Fua & Fa'apipi'i
250*20mm, 50*50mm, 120*80mm
Fa'ailoga
Visual communication design, logo design, radio station, music, meteor, airwaves
Tekonolosi Gaosiga
The logo of 993 MUSIC FM 30th is mainly made of metal, with the round-headed cylinder of one big end and one small end fused together in a misplaced yet orderly manner through the three-dimensional composition. Acrylic can also be adopted based on the specific occasion. The logo is clear and conspicuous when viewed from the front while appearing to be a semi-circular, multi-layered embossment when viewed from the side, yielding a strong sculptural sense with unique artistic and ornamental value.
Lu'itau o le Mamanu
Due to the outbreak of the COVID-19 epidemic in 2020, the budgets, decorations and models of myriad offline activities during the project launch and implementation failed to meet the initial standards perfectly. Therefore, the design team came up with a large number of additional supporting elements to make the implementation easier and enhance the promotional results.
Su'esu'ega
In commemoration of the 30th anniversary, the designer also incorporated the 30th anniversary celebration. Love Music into various other supporting logos in addition to the simple, concise logo. For example, the letter I of the iconic Canton Tower was used as a reference, with the sound of stars and heart being fused into one icon to reinforce the element of love within the theme.
Fa'aosofia
The composition of elements in this logo stems from sound waves, meteor showers and staves, while the layout is inspired by radial fireworks and the sound waves during traveling. The numerals 993 and 30 are fused within by the positive and negative shapes of the graphics to yield a tangible and virtual visual effect.
Umi o le Poloketi
The design of the work started in November 2020 and was officially put into use in January 2021.
Fa'agasologa o Galuega
The work is richly colored, coupled with simple patterns and clear directionality. As an icon for the 30th-anniversary celebration, the logo should convey to the public a positive and festive atmosphere according to the designer. Globally speaking, the elements of trumpets and fireworks constitute the most common festive items, whose abundant colors serve to refrain from the monotony of expression of feelings.
Sui o le 'Au
Designer: Baoquan Luo
Zhiwei Lv
Jiaming Feng

Lagolago Tau Tupe

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