Alu sa'o i le anotusi
Customized Farmland Primary Function: Talosaga Feaveaʻi e Xiaoshuai Jing and Huicong Hu

O le mamanu Customized Farmland Primary Function: Talosaga Feaveaʻi e Xiaoshuai Jing and Huicong Hu o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Ario i le Vaega Tauva Mamanu Fe'avea'i.


ArioFe'avea'i· 2021

Customized Farmland Primary Function: Talosaga Feaveaʻi

na mamanuina e Xiaoshuai Jing and Huicong Hu

Tagata Fa'atau: Harbin Institute of Technology, Shenzhen

Manumalo o le A' Design Award Ario i le Vaega Fe'avea'i

27,008

Lanu

Le Mamanu

E Uiga ia Customized Farmland Primary Function: Talosaga Feaveaʻi

Customized Farmland o se talosaga feaveaʻi mo le mautotogi o fanua faifaatoaga i luga ole laiga. E fesoʻotaʻi ai e le talosaga tagata faaaogā o le taulaga ma fanua i nuu i tua faapea ma punaoa faaletagata i Saina. E ono vaega o loʻo ofoina atu: mautotogi fanua, faifaatoaga, tafaoga faamalolo i nuu i tua, faasalalauga tuusaʻo 5G, faatauga i luga ole laiga ma foaʻi alofa i luga ole laiga. E suʻesuʻe e tagata faaaogā se faafanua, filifili fanua lata ane ma vaʻai i fualaau faisua e mafai ona totoina iina. E faaali mai e le vitiō tuusaʻo le olaola o laau i le taimi moni, ma e mafai ona faatulaga asiasiga i faatoaga i fafo ole laiga. E mafai ona faatau atu fualaau ua seleseleina i isi tagata faaaogā pe foaʻi atu e ala i le tulaga faavae.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Customized Farmland Primary Function: Talosaga Feaveaʻi, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Customized Farmland Primary Function: Talosaga Feaveaʻi e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Customized Farmland Primary Function: Talosaga Feaveaʻi o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa
Customized Farmland is an online-to-offline farmland leasing platform aiming at integrating rural agriculture and human resources. It adopts a novel framework consisting of land leasing, agriculture, rural tourism, 5G broadcasting, online marketing, and online donation modules, which provides a new platform for the utilization of rural resources and new opportunities for urban residents to invest in agriculture.
Fua & Fa'apipi'i
Designed for the iOS System
Fa'ailoga
Interface, Interaction Design, Visual Communication, User Experience
Tekonolosi Gaosiga
At the beginning of the design, we conducted brainstorming, mind mapping, scene interviews, etc. In the realization part of the project, we used Photoshop, Illustrator and Adobe Experience Design.
Lu'itau o le Mamanu
The biggest challenge is how to impress users a better experience of this project. We should know that this project involves many partners, such as village committees, express service providers, charities, wide purchasers, mobile operators, etc., so it is difficult to balance the relationship between users and partners, hinders the provision of services for users. After formulating the design and operation strategy, it is necessary to practice and explore continuously and try and make mistakes repeatedly, so as to achieve a good user experience.
Su'esu'ega
Use User-Centered Design, extract relevant design requirements through Depth Interview with target users, and integrate detailed user interview worksheets about users’ concerns about food quality, factors affecting users’ growth, personal preferences, perceptions, living conditions, planning, design inspiration, etc. In the requirements analysis stage, the process model, work activity affinity graph, and hierarchical task lists were constructed, so that the process framework and task interaction model could be established as the basis of conceptual design. In addition, the user experience measurement method of heuristic evaluation was adopted, and the design was adjusted and optimized according to the evaluation results.
Fa'aosofia
In China, the urban idle land accounts for a large proportion, and the loss of rural population is serious. Therefore, speeding up the construction of intelligent agriculture has been put on the agenda. Urban users have a strong demand for agricultural products as well as the rural tourism experience, so how to better meet these needs of urban users has become a new direction of rural e-commerce development.
Umi o le Poloketi
The project started in December 2019 and finished in September 2020 in Shenzhen.
Fa'agasologa o Galuega
First, enter the Homepage, and click on each 2.5D building to enter each service module. In the Land for Rent module, users can lease three types of land, including farmland, poultry and fish ponds, and they can choose two different modes according to their own needs, namely Share Land for Rent and Land for Rent. By browsing the map, users are allowed to select the nearest land and natural village, and view the Land Details to obtain the types of agricultural products that can be planted on the land. In addition, users can not only view the growth status of plants in real-time through 5G Live Stream and make harvest plans of agricultural products in advance, but also click on Land Details for field visits, or book offline farm experience services. At the same time, users can use the Activities to discover and participate in interesting agricultural experience activities. For the harvested agricultural products, users can trade online agricultural products with other users through the Trading page. Last but not the least, they can publish pre-sales information in advance according to the growth status of products and sell them on the platform. Besides, users are able to donate their harvested agricultural products online through Giving to make contributions to the society.
Sui o le 'Au
Xiaoshuai Jing
Huicong Hu
Fa'aaloaloga o Ata
Images by Xiaoshuai Jing, Huicong Hu, 2021

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