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Doaba Dhaba Galuega Fa'avae: Afifiga Mea'ai Fa'aauau e Akkshit Khattar

O le mamanu Doaba Dhaba Galuega Fa'avae: Afifiga Mea'ai Fa'aauau e Akkshit Khattar o se manumalo maualuga tele o le fa'ailoga mamalu 2022 A' Design Award Apamemea i le Vaega Tauva Oloa Gafataulimaina.


ApamemeaOloa Gafataulimaina· 2022

Doaba Dhaba Galuega Fa'avae: Afifiga Mea'ai Fa'aauau

na mamanuina e Akkshit Khattar

Manumalo o le A' Design Award Apamemea i le Vaega Oloa Gafataulimaina

29,689

Lanu

Le Mamanu

E Uiga ia Doaba Dhaba Galuega Fa'avae: Afifiga Mea'ai Fa'aauau

Tusitusiga: O le Doaba Dhaba o se faiga afifiga mea'ai fa'aauau na fuafuaina mo se umukuka ao mo Initia. O mea'ai autu e afifi i totonu o handis, ulo omea na faia lima e tagata tomai fa'apitoa i le lotoifale, tapunia i se ufi omea ma se lapela e nonoa i le ua. O falaoa mafolafola e pei o rotis ma naans e afifi i laulaufaiva pata fou ua tipiina ma nonoa i le manoa jute. O mea uma e lua e tuu ai i totonu o se ato na faia mai pepa toe faaaogāina. O mea nei e mafai ona fa'aleagaina fa'anatura ma suitulaga i mea palasitika e fa'aaogā fa'atasi e tasi le taimi. E faia le tufatufaina e ala i taavale eletise ina ia fa'aitiitia le fa'aogāina o kaponi.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Doaba Dhaba Galuega Fa'avae: Afifiga Mea'ai Fa'aauau, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Doaba Dhaba Galuega Fa'avae: Afifiga Mea'ai Fa'aauau e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Doaba Dhaba Galuega Fa'avae: Afifiga Mea'ai Fa'aauau e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa
The brand Identity and packaging of Doaba Dhaba is designed keeping in mind their values of authenticity and sustainability. The identity reflects the rustic and organic feel of the brand. The main dishes are packed in Handis (clay pots), handcrafted by local artisans. The rotis and naans (flat breads) are packed in banana leaves held together by jute threads. These go into a bag made of recycled paper. Finally, Electric Vehicles are used to deliver the food, to minimise carbon footprint.
Fua & Fa'apipi'i
2000ml Pot - D:180mm by H:125mm
1000ml Pot - D:155mm by H:105mm
500ml Pot - D:110mm by H:95mm
250ml Pot - D:90mm by H:80mm

Banana leaf packaging is flexible and depends on the number and thickness of the bread.

100ml-
5cm*6.5cm
Fa'ailoga
Sustainable Packaging, Clay Pot Packaging, banana leaf, recycled paper, biodegradable packaging
Tekonolosi Gaosiga
Handcrafted clay pots, Banana leaf & Recycled Paper
Lu'itau o le Mamanu
There were two major challenges during the design process.
The first being reducing the production cost of the packaging as the pots are handcrafted. This was resolved by connecting with the right vendor and increasing the production quantity.
The second challenge was to make sure that the pots don't break during transit. This was resolved by training the delivery boys and including a thicker foam padding inside their delivery bags.
Su'esu'ega
Detailed ethnographic research was conducted to understand the local culture and food. An in-depth study of one-time-use plastic in food delivery packaging was done to find alternative packaging solutions.
I came towards the solution after studying the old Indian practice of serving food in clay pots and banana leaves which are still used in some parts of the country. These are completely bio-degradable and completely safe for serving food.
Fa'aosofia
The brand identity of Doaba Dhaba was inspired from it very unique packaging style. The packaging style of using clay pots and banana leaves was used in the cloud kitchen delivery system for the very first time during this project.
Umi o le Poloketi
The Project started in February 2021 and finished in April 2021 in India.
The brand was launched in April 2021
Fa'agasologa o Galuega
The dish is transferred in the clay pots which is then covered with butter paper and is closed using a clay top along with a label tied around its neck which specifies the dish and the curry. The roti/Naan breads are wrapped in freshly cut banana leaf which is then tied with a jute thread and a tag that specifies the type of bread. both of these thing go inside a recycled paper bag ready to be delivered.

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