Whoatemytofu Ituaiga Mataitusi e Yuntong Sun

O le mamanu Whoatemytofu Ituaiga Mataitusi e Yuntong Sun o se manumalo maualuga tele o le fa'ailoga mamalu 2022 A' Design Award Apamemea i le Vaega Tauva Mamanu Agafesootai.

ApamemeaAgafesootai· 2022

Whoatemytofu Ituaiga Mataitusi

na mamanuina e Yuntong Sun

Tagata Fa'atau: Yuntong Sun

Manumalo o le A' Design Award Apamemea i le Vaega Agafesootai

39,448

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #127987

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Whoatemytofu Ituaiga Mataitusi

O Whoatemytofu o se poloketi mamanu fa'aagafesootai na fausia i luga o se mataitusi tatala-puna e ta'ua o The Tofu Type. O le igoa e faasino i se muagagana Saina e faaaoga ai le 'aina o le tofu e fai ma faatusa mo le sauaina fa'afeusuaiga. O foliga o mataitusi na fausia mai le faagasologa o le tipiina o le tofu, ma o avanoa lelei (negative spaces) e faamanatu mai ai le mea na tipiina. O le poloketi e aofia ai foi se faasologa lipine fa'asalalau ma se manatu mo se upega tafa'ilagi. E mafai e tagata asiasi ona tusi mai upu tiga na fa'alogoina i le taimi o sauaiga ma maua ai se lipine e fa'asoa i luga o alaleo fa'aagafesootai fa'atasi ma se hashtag. E mafai ona download fua le mataitusi e aunoa ma se totogi. O le fa'amoemoe o le poloketi o le tu'uina atu lea o se leo mo tagata na afaina, faapea ma se lagona o le autasi.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Whoatemytofu Ituaiga Mataitusi, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Whoatemytofu Ituaiga Mataitusi e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Whoatemytofu Ituaiga Mataitusi e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Invoking the metaphorical concept of eating tofu, this Project created an open type font design inspired by Tofu. In combination with the influence of social media hashtags and came up with the #whoatemytofu headline and web production poster concept. We aim to use the power of Typography to offer people a new possibility to fight against sexual harassment and make them feel that they are not alone.
Fua & Fa'apipi'i: Poster, 1350px*1080px
Fa'ailoga: against sexual harassment, Typeface design, Website concept design, Protest, Social Media
Tekonolosi Gaosiga: In order to make the whole project highly recognizable, the font design, the poster and the web design were all designed around the element of Tofu. I designed an open-source typeface design for this project, called The Tofu Type, which was also one of the most important parts of the project. Since fonts have always played an important role in protests, more and more designers have designed open-source fonts for social movements. The idea of this typeface design is derived from the process of cutting tofu and the shape of the negative space of the letters was obtained by the process of cutting tofu.
Lu'itau o le Mamanu: The research challenges of the project are threefold. First is the font design. Like Tofu's typeface design, this form connects the material and spiritual worlds, it is like a symbol, is a sense of connectedness that is empowering. The type design process is a big challenge as it requires not only constantly improving the readability of fonts, but also making them look like tofu. Next is the interaction and visual design of the website, Although it is only a concept design, the overall web design is already very well developed, such as how users input, how to get the poster, the design of static and dynamic posters, how to download and use TOFU TYPE, etc. Lastly, I researched and investigated the social issue of sexual harassment, and I went through a long process of interviews and research before designing the project.
Su'esu'ega: I interviewed dozens of people who had experienced sexual harassment before the design began. In addition to blatant acts of sexual harassment, there are also many acts in life that are not easily recognized and are easily overlooked, making it difficult to defend the rights of victims. Unlike the usual forms of protest, this project connects people to fight against sexual harassment through an extraordinary design by collecting and exposing the hurtful words used in sexual harassment.
Fa'aosofia: "Eating Tofu" is a Chinese proverb and a metaphor for sexual harassment. WhoAteMyTofu is inspired by this metaphor and it is aims to arouse people's curiosity and attract more attention. Graphic design as well as typography can be a tool for social change. As a woman myself, I think this project is not only a visual design support for victims of sexual harassment and a new way for them to fight against it. It is also a platform for them to speak out and feel united: You are not alone.
Umi o le Poloketi: The project is my graduation project and will be completed at Bauhaus University Weimar in March 2021.
Fa'agasologa o Galuega: Users can enter hurtful words they have heard when they were being sexually harassed on the "Make your own poster" page and get a designed poster that they can share on their social media, tagging the hashtag#WhoAteMyTofu. Users can also download and use the tofu typeface design for free on the site, which is also inspired by the Chinese metaphor for Eating Tofu.