Alu sa'o i le anotusi
K-Chic Galuega Autu: Fa'ailoga o Kamupani e Zi Huai Shen

O le mamanu K-Chic Galuega Autu: Fa'ailoga o Kamupani e Zi Huai Shen o se manumalo maualuga tele o le fa'ailoga mamalu 2022 A' Design Award Uʻamea i le Vaega Tauva Mamanu Ata Fa'atusa.


UʻameaAta Fa'atusa· 2022

K-Chic Galuega Autu: Fa'ailoga o Kamupani

na mamanuina e Zi Huai Shen

Tagata Fa'atau: Central Kitchen

Manumalo o le A' Design Award Uʻamea i le Vaega Ata Fa'atusa

13,298

Lanu

Le Mamanu

E Uiga ia K-Chic Galuega Autu: Fa'ailoga o Kamupani

Tusitusiga o le Tusi: O le K-Chic o se fa'ailoga o kamupani mo se pisinisi moa falai fa'a-Korea e tautua ai le maketi o le tu'uina atu o mea'ai. O le fa'ailoga e tu'ufa'atasia ai le mataitusi K ma se tulagavae moa e fa'atusa ai le manatu o se malaga fa'asaienisi. O le sipelaga e fa'avae i luga o le sitaili o fa'asalalauga anamua fa'a-Korea ma e fa'amanatu mai ai se 'upu fa'alaoa e alaga. O ata lagolago e fa'aaoga ai fu'a taua, fa'afanua anamua, ma fitafita moa e fa'aalia ai le autu o se malaga toa Korea. O lanu mafanafana e fa'ailoga ai tofo eseese i luga o pine ma afifiga. O le va'aiga autu e tu'u ai le moa falai i totonu o se fa'afanua e fa'aosofia ai le fia'ai.

Le Fa'ailogaina

E Uiga i le A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai K-Chic Galuega Autu: Fa'ailoga o Kamupani, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina K-Chic Galuega Autu: Fa'ailoga o Kamupani e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai K-Chic Galuega Autu: Fa'ailoga o Kamupani ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa
K-CHIC, the Korean Fried Chicken in Belgium, specializes in authentic Korean style Fried Chicken and focuses on the meal delivery market. Just move your fingers to get a delicious Korean Fried Chicken from K-CHIC. Moreover, the client regards the Korean style Fried Chicken as a young and vivid Korean boy in neat figure. During European racing season, K-CHIC will be a new choice for the male consumers to eat while watching ball games.
Fua & Fa'apipi'i
Main image 3600px x 3600px. Optional images 1800px x 1800px
Fa'ailoga
Packaging Design, Brand Identity, Brand Design
Tekonolosi Gaosiga
Tag, Wrap
Lu'itau o le Mamanu
The main visual uses a map expression technique to integrate the fried chicken into the picture to enhance the appetite and arouse the desire for consumption. The stickers are designed with the concept of military emblems combined with the tastes, with the rich colors, so that food and packaging materials can enhance the appetite.
Su'esu'ega
The identification mark uses K combined with the footprint of the chicken to symbolize the meaning of expedition. The font part uses the font style of Korean retro advertisements, which is designed to imitate the Korean text, and has the visual image of the shouting slogan, which expresses the image of the warrior's righteous ardor. The auxiliary graphics use Korean warrior expedition ideas, and are designed with the elements such as the battle flags, ancient maps, and chicken warriors, bringing in the different flavors, making the brand's main axis more complete, reflecting the richness of flavors, and conveying the spirit of authentic Korean flavors.
Fa'aosofia
Zi Huai Shen proposed the concept of the Korean warrior expedition after an internal discussion. The designer utilizes the element of warrior to symbolize the delicious fried chicken to be healthy and tender chicken. The zesty Korean Fried Chicken conquers the taste buds of consumers from the imagination of a Korean expedition to Europe.
Umi o le Poloketi
The project started in Nov 2019 in Taiwan and finished in Mar 2020 in Taiwan.
Sui o le 'Au
Zi Huai Shen
Fa'aaloaloga o Ata
Designer Zi Huai Shen, Photographer Zi Huai Shen, 2020

Lagolago Tau Tupe

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Su'esu'e oloa, auaunaga ma avanoa mai a matou pa'aga fa'asalalauga.

E Tatau i Mamanu Lelei Ona Maua le Fa'ailoga Maualuga

O le A' Design Award o se fa'ailoga fa'ava-o-malo, fa'amasinoina mo mamanu lelei. Auai i le A' Design Award e maua ai se avanoa e maua ai le fa'ailoga agava'a, ta'uta'ua, mamalu ma le fa'asalalauga mo lau galuega. Tuu atu lau galuega mo le A' Design Award ma tauva mo le fa'ailoga sili o le A' Design Prize.

Fa'ailoga