Figura Branding, Packaging Design e Anja Zambelli Colak

O le mamanu Figura Branding, Packaging Design e Anja Zambelli Colak o se manumalo maualuga tele o le fa'ailoga mamalu 2022 A' Design Award Uʻamea i le Vaega Tauva Mamanu Ata Fa'atusa.

UʻameaAta Fa'atusa· 2022

Figura Branding, Packaging Design

na mamanuina e Anja Zambelli Colak

Tagata Fa'atau: Zambelli Brand Design

Manumalo o le A' Design Award Uʻamea i le Vaega Ata Fa'atusa

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #137540

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Figura Branding, Packaging Design

O Figura o se mamanu tagatagata ma teuga afifi mo se faasologa o meaʻai manaia mai le Metitirani, e aofia ai keke fiku, sukalate ma le suauʻu olive. O le faailoga ua fausia i luga o se ata o le fiku ua fesuiaʻi e foliga mai o se paluni ea, o se faatusa i femalagaaʻiga ma aʻa faaMetitirani o le na faavaeina le brand. O lanu auro, viole ma lanumeamata e faatusalia ai mea faavae autu. O mamanu o lau fiku, galu ma unaʻi iʻa e faamanatu mai ai le Metitirani. O lepeli ma afifi pepa e lolomiina i lanu Pantone i luga o pepa Fedrigoni, faatasi ai ma le auro foil ua faaopoopo. O le mamanu o loʻo faailoa atu ai oloa i le maketi Asia.

Le Fa'ailogaina

E Uiga i le A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Figura Branding, Packaging Design, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Figura Branding, Packaging Design e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Figura Branding, Packaging Design ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Figura design centers around the fig icon stylized to form an air balloon. This reflects brand's goal to bring Mediterranean delicacies to the Asian market: fig cakes, chocolates and olive oils. Born out of passion for healthy food and travel experiences, Figura's design is telling a story of its founder roots. Golden hues, purple and green tones are used to symbolize brand's main ingredients. Design is accompanied by patterns that evoke the Mediterranean: fig leaves, waves, and fish flakes.
Fua & Fa'apipi'i: Olive oil label: 10 x 14 cm
Chocolate box: 8 x 15 cm
Raw fig cake box: 28 x 5 cm
Fa'ailoga: branding, packaging, chocolate box, olive oil label, label, purple, gold, Mediterranean, air balloon, travel
Tekonolosi Gaosiga: High-quality printing from Pantone colors on Fedrigoni paper, both for labels and paper packaging. Addition of gold foil.
Lu'itau o le Mamanu: The design of Figura's brand and packaging was a result of an in-depth process that included the discovery of client's drivers and company culture. Several challenges were identified: Design and packaging had to tell a story of client's roots and her link to the Mediterranean culture. Branding had to speak towards the Asian target and end-user. Brand packaging had to be designed using ecological and affordable materials yet having a look and feel that translates high quality of the product.
Su'esu'ega: After initial consultations, two workshops were held with the client. The first one goal was to discovered key drivers behind the brand, brand’s unique story, philosophy, personality, target market and benchmark. The second workshop was held to present the client with three different brand personality mood boards helping the client to choose a branding direction that is aligned with the brand's unique market positioning. Design was prototyped and tested before creating the final identity.
Fa'aosofia: Figura products are inspired by the Mediterranean. So is the design of Figura's brand and product. Born out of the wish to bring the exotic product to the Asian market, Figura packaging reflects the hues, tones, and textures of the Mediterranean. Figura's founder traveled the world telling the story of her place of birth, this was the main inspiration for the brand and its design. The air balloon icon is telling the story of her voyage, her love for the Mediterranean, its cuisine and lifestyle.
Umi o le Poloketi: The project started in November 2020 and finished in April 2021 in Croatia and Hong Kong.
Fa'agasologa o Galuega: Figura's brand identity is used to communicate Mediterranean philosophy and lifestyle. This approach is differentiating products from competitors in the Asian market. Branding and packaging communicate these elements to clients and evokes in them a sense of travel to Europe in the search for traditional products and taste. Product packaging is designed as a primary advertising mechanism and aligned with the target’s expectations.
Sui o le 'Au: Anja Zambelli Colak