O le mamanu BTY Brand Identity Logo ma Fa'aoga e Etude Digital o se manumalo maualuga tele o le fa'ailoga mamalu 2022 A' Design Award Apamemea i le Vaega Tauva Mamanu Ata Fa'atusa.

ApamemeaAta Fa'atusa· 2022

BTY Brand Identity Logo ma Fa'aoga

na mamanuina e Etude Digital

Tagata Fa'atau: BTY Group

Manumalo o le A' Design Award Apamemea i le Vaega Ata Fa'atusa

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #138763

Maua Nei Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia BTY Brand Identity Logo ma Fa'aoga

Book Text: O le BTY Brand Identity o se polokalame o logo ma fa'aoga na fatuina mo le BTY Group. O le logomark o se fa'amatalaga su'esu'ega ma matematika o le taimi e fa'apipi'i ai se la gennaker. O le mamanu e fa'atatau fo'i i le fesuiaiga na aumaia e le la gennaker i tu'uga va'a folau. O le fa'ailoga e fa'atusalia ai se lumana'i lea e ta'ita'ia ai e tagata le tekonolosi. E silia i le 300 ata peni na tusia a'o le'i fa'aopoopoina i luga o ala fa'atekonolosi se'ia o'o ina maua le geometry sa fuafuaina. O le lanu uliuli o le lanu autu, e lagolagoina e ni lanu pupula. O le foliga uliuli ma pa'epa'e e faigofie ai ona toe fai i luga o mea eseese.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai BTY Brand Identity Logo ma Fa'aoga, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina BTY Brand Identity Logo ma Fa'aoga e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. BTY Brand Identity Logo ma Fa'aoga e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.

This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Fua & Fa'apipi'i: A brand identity built using black as the main colour, supported by bright, vivid colours that stand out in an industry full of muted colours
Fa'ailoga: logo, brand identity, logomark, symbol, graphics, layout
Tekonolosi Gaosiga: Over 300 sketches done in pencil first. Further refinement in electronic media until desired geometry was achieved.
Lu'itau o le Mamanu: We had a clear vision that we needed the brand identity to represent that perfect marriage between technology and the people leading it. We knew the sail racing world was the greatest source of inspiration as radical changes have taken place in sail design.
Su'esu'ega: In growing cities worldwide, BTY’s award-winning independent professional services push the built environment forward through viable projects that provide the foundation for thriving and sustainable communities by focusing on:

The Future. With the exponential revolution that computing power and artificial intelligence are bringing to our lives, we need to ensure that all decisions shaping the communities of the future are rooted in:

Real Intelligence. BTY takes a stand against artificial intelligence by understanding that it is a tool and not the end game. The critical decisions shaping humanity’s future will have to come from:

Human Capital. BTY believes in people that act locally yet think globally. People that are hungry to make the world a better place and have the drive and intelligence to do so. BTY believes that its role in shaping the communities of the future is to serve as a:

Catalyst. BTY understands its purpose to be an agent of progress and innovation by providing real intelligence to transform the built environment for people, the planet, and collective prosperity.
Fa'aosofia: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.
This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Umi o le Poloketi: On going project. New brand identity launched in January. A few different brand touchpoint are still under development.
For example, the revised website is not complete yet. This brand identity is being rolled out across four continents.
Fa'agasologa o Galuega: By being designed in black and white the logo can be implemented in a different set of substrates and colours that are appropriate not just to all cultures, but it also becomes easy to reproduce everywhere regardless of any technical restrictions by printers in each location.
Sui o le 'Au: Gonzalo Alatorre, Creative Director
Yvone Hsu, Designer
Ben Regan, Designer
Katie Date, Designer