Centrestage 2021 Avanoa mo Faʻafiafiaga e Jason Cheung

O le mamanu Centrestage 2021 Avanoa mo Faʻafiafiaga e Jason Cheung o se manumalo maualuga tele o le fa'ailoga mamalu 2023 A' Design Award Ario i le Vaega Tauva Mamanu Fa'alavelave.

ArioFa'alavelave· 2023

Centrestage 2021 Avanoa mo Faʻafiafiaga

na mamanuina e Jason Cheung

Tagata Fa'atau: Hong Kong Trade Development Council

Manumalo o le A' Design Award Ario i le Vaega Fa'alavelave

80,609

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #141211

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Centrestage 2021 Avanoa mo Faʻafiafiaga

O le Centrestage 2021 o se avanoa faʻafeiloaʻiga na faia mo se faʻaaliga fefaʻatauaʻiga o teuga i Hong Kong. O le avanoa e 600 sikuea mita na faʻaaogaina mo faʻafeiloaʻiga amata, faʻaaliga o teuga ma, i lona tulaga masani, o se aafiaga vaʻaia ma faʻalogo. O le manatu, e igoa i le Chapter Infinity, na musuia mai ata tusi o avanoa e le mafai ona iai. O lau LED faʻatautau, se faʻasitepu opeopea, se faʻata e leai se gataʻaga ma vaega felavasaʻi o uaea faʻapipiʻi, faʻata ma le acrylic e fausia ai le siosiomaga. O mea uma na muaʻi fausia i fafo atu o le nofoaga ina ia mafai ai ona faʻapipiʻi i aso e tolu. Na faʻaaogaina faʻavaa alumini e mafai ona toe faʻaaogaina ma kapeta e mafai ona pala faʻanatura.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Centrestage 2021 Avanoa mo Faʻafiafiaga, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Centrestage 2021 Avanoa mo Faʻafiafiaga e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Centrestage 2021 Avanoa mo Faʻafiafiaga o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Returning as a physical format, the organiser for the 6th edition annual event Centrestage asked for a 600m2 multifunctional introductory space design to uplift the overall ambiance of the show. The space was used for opening receptions, fashion presentations as well as an introductory experience area in default mode. Under the concept Chapter Infinity a dreamlike, futuristic multimedia, audio experience was developed to welcome visitors.
Fua & Fa'apipi'i: Outside the Hall entry sits a 5m wide x 3.5m high LED screen, the walls are cladded with 3mm corrugated acrylic sheets and LED tubes. Inside the hall a15m(w) x 36m(l)x 5m(h) introductory space with 8 LED screens of varying size are suspended within the space. Overlapping planes of various materials such as mesh, mirror and clear acrylic cladded on metal frames suspend in the space. A 1.5m (w) floating MDF staircase hangs in the central space on a 7m(h) AV rig. At the rear wall a 3m x 3m concave infinity mirror followed by five 1.8 m(w) x 3m(h) LED neon lit arches completed the experience.
Fa'ailoga: Centrestage, Hong Kong, Fashion Event, Chapter Infinity, Introductory Space, HKTDC, Exhibition Design, Futuristic, Dreamlike, Multifunctional.
Tekonolosi Gaosiga: Due to the tight 3-day set up, all items were prefabricated and tested off site prior to being reassembled onsite. These includes the recessed infinity mirror cube backdrop and the hanging LED screens and floating staircase. All the walls were made from reusable aluminium structural frames covered with mirror, mesh, polycarbonate and acrylic sheet finish. The audio-visual equipment, LED boxes and LED screens and silver balloons props were hired. To be more sustainable in the overall production biodegradable carpets was used.
Lu'itau o le Mamanu: The biggest challenge was translating the Chapter Infinity concept into a spatial design. Through research the team was inspired by M.C. Escher famous Relativity woodcut print of impossible spaces. From this, a rationalised futuristic dreamscape version was developed for the introductory space. Aptly adopting floating stairs, dynamic transparent reflective planes and an area for infinite reflection completed the hardware for the space. The spatial experience design was completed by a series of bespoke videos content highlighting various fashion inspiration.
Su'esu'ega: The Chapter infinity concept was a calling to the industry to further innovate on the infinite opportunity in a post pandemic era. Leading us to research on how fashion has accelerated beyond the conventional physical realm towards a digital one from online games to social media. With so many influences we were drawn towards the aptly inspirational impossible sketches of infinity and impossible spaces by M.C. Escher. This led us to challenge ourselves to develop a modern adoption of an impossible space. Resulting in a dreamlike futuristic direction to develop the introductory space.
Fa'aosofia: Centrestage is a premium event platform for discovering Asia’s latest upcoming fashion brands. The concept of Chapter Infinity was to evoke the fashion industry to think about new infinite possibilities both digitally and physically to overcome the recent challenges. Inspired by the artist M.C Esher work, a futuristic dreamlike adaptation of this was developed for the introductory space.
Umi o le Poloketi: The duration for the project took 3 months from initial briefing to onsite completion. It was launched on the 10th of September 2021 and ran for 4 days. Limited to only 3 days for the onsite set up. CENTRESTAGE was located at the Hong Kong Conference and Exhibition Centre HKCEC in Wan Chai, Hong Kong.
Fa'agasologa o Galuega: The first impression of the Chapter Infinity concept starts with motion graphic on a large LED outside the concourse entry. Inside the hall a 5m (h) x 6m (w) transparent LED screen creates a selfie-taking holding area, The next section is the multi-functional section of the introductory space containing a supersize LED neon lettering of CENTRESTAGE as a backdrop, a central floating staircase, and an infinity mirror box. In default mode this section is an audio-visual spatial experience, otherwise it can be hired out for mini fashion parades open receptions, branding lectures.
Sui o le 'Au: HKTDC Creative Department