AI Conversational Banking Polokalama Faletupe i Telefoni Feaveaʻi e Uxda

O le mamanu AI Conversational Banking Polokalama Faletupe i Telefoni Feaveaʻi e Uxda o se manumalo maualuga tele o le fa'ailoga mamalu 2023 A' Design Award Auro i le Vaega Tauva Mamanu Fe'avea'i.

AuroFe'avea'i· 2023

AI Conversational Banking Polokalama Faletupe i Telefoni Feaveaʻi

na mamanuina e Uxda

Tagata Fa'atau: Uxda

Manumalo o le A' Design Award Auro i le Vaega Fe'avea'i

650,015

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #148799

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia AI Conversational Banking Polokalama Faletupe i Telefoni Feaveaʻi

O Bella o se polokalama faletupe i telefoni feaveaʻi e faʻavae i luga o se faʻatalanoaga. E tuʻuina atu auaunaga tau faletupe e ala i feʻau tusitusia ma faʻatonuga leo nai lo lisi ma faʻamau. E mafai e tagata faʻaaogā ona siaki paleni o teugatupe, faia totogiga, faʻasao, teu faʻafaigaluega tupe, foaʻi ma talosaga mo fautuaga tau tupe e ala i le lolomi pe tautala i se faʻatonuga faigofie. E faʻamaonia e le polokalama talosaga taʻitasi aʻo leʻi faʻatinoina, ma e lagolagoina e se fesoasoani faʻakomepiuta gaioiga faʻaleaganuʻu o le olaga i aso taʻitasi. O le faʻamoemoe o le mamanu ia avea auaunaga faletupe ma mea e sili atu ona masani ai, faigofie ona maua ma talafeagai mo le faʻaaogāina i aso uma.

Le Fa'ailogaina

E Uiga i le A' Design Award Auro

O le A' Design Award Auro na manumalo ai AI Conversational Banking Polokalama Faletupe i Telefoni Feaveaʻi, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina AI Conversational Banking Polokalama Faletupe i Telefoni Feaveaʻi e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. AI Conversational Banking Polokalama Faletupe i Telefoni Feaveaʻi e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: This conversational banking mobile app uses natural language interactions, such as text-based chat or voice commands, to deliver banking services. Services include checking account balances, making payments, and getting financial advice through a chatbot, and even a lifestyle virtual assistant. The goal of the conversational banking app is to make banking more convenient and accessible for customers by allowing them to interact in a way that feels more natural.
Fua & Fa'apipi'i: When designing the user experience for this AI-powered financial product, our goal was to evoke feelings of futurism, curiosity and innovation. We wanted to create an emotional and philosophy-driven design that exudes sophistication and balance. To achieve a unique result, we drew inspiration from Bella's visionaries. They sought to infuse the product with the colors of a Los Angeles sunrise, the ambience of Florence's Duomo Cathedral and even the peacefulness of Japanese Zen gardens. By drawing inspiration from outside the banking world, together we were able to bring fresh perspectives to the digital product and create a truly unique user experience.
Fa'ailoga: mobilebanking, chatgptbanking, bankingapp, aibankingapp, ux, cx
Tekonolosi Gaosiga: Users can quickly initiate banking transactions through the AI chatbot or Siri-like request by simply saying or typing in the needed action. The app processes the request, confirms with the user, and executes it. Service also provides innovative conversational ways for users to save, invest, donate, and perform other financial actions, such as automatically donating a portion of their travel expenses to green funds or purchasing a fraction of a company's stock every time they purchase at a specific retailer.
Lu'itau o le Mamanu: Mobile banking apps are typically built upon a series of menus and buttons, but the Bella team required something entirely different: full-range banking services through a conversational interface. But, unlike the usual chat services, they did not want messaging clouds, standard navigation or other familiar elements; they wanted something fundamentally different. They challenged the UXDA team to create a never-before-seen banking interface and full-range retail banking services. After the initial research, we understood that this was one of the first attempts to create full-featured, AI-powered conversational banking.
Su'esu'ega: Bella demonstrates the potential for using conversational banking AI and machine learning solutions to provide new types of banking enriched with personalized, contextual responses that establish an emotional bond with users. We tried to dive deeper into digital human behavior to find a new edge for the banking experience. This required courage and an innovative approach to combine cutting-edge technology with a design rooted in beauty, love and empathy. This is an example of how disruptive AI technologies, could be integrated into the banking experience with the help of customer-centered UX design.
Fa'aosofia: AI-powered solutions could fuel new types of products in banking, more personalized and connected to users, but integrating innovative technologies often causes complications in terms of user experience. And here, the methods of financial UX design are very effective, as they help to imagine the unimaginable and create a digital solution, focusing on users' needs. Our client approached us with a mission to infuse love into finance through a conversational banking.
Umi o le Poloketi: Project started in November 2019 and finished in November 2020
Fa'agasologa o Galuega: As the world becomes increasingly accustomed to interacting with AI-powered interfaces and chatbots, the bar for usability in products has been raised. The client team, dared to become the pioneers of conversational banking and wanted to make their product feel revolutionary in order to truly stand out. Bella’s founders aimed to design their app as the heart and soul of their brand, to fulfill their mission and bring a breath of fresh air to the industry. They set out to bridge the emotional gap and break down the barriers of traditional user experience models by treating users like family members.
Sui o le 'Au: Alex Kreger | UX Strategist
Linda Zaikovska-Daukste | UX Strategist
Inese Zepa | Lead UX Architect
Santa Paegle | UX Architect
Andrew Yeliseyev | Art Director
Dmitry Kustov | Lead UI Designer
Fa'aaloaloga o Ata: UXDA LLC