Sparrow Branding Galuega Autu: Faailoga o Kamupani e Hiroshi Kurisaki

O le mamanu Sparrow Branding Galuega Autu: Faailoga o Kamupani e Hiroshi Kurisaki o se manumalo maualuga tele o le fa'ailoga mamalu 2023 A' Design Award Apamemea i le Vaega Tauva Mamanu Ata Fa'atusa.

ApamemeaAta Fa'atusa· 2023

Sparrow Branding Galuega Autu: Faailoga o Kamupani

na mamanuina e Hiroshi Kurisaki

Tagata Fa'atau: Hiroshi Kurisaki Design

Manumalo o le A' Design Award Apamemea i le Vaega Ata Fa'atusa

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #150366

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Sparrow Branding Galuega Autu: Faailoga o Kamupani

Tusitusiga o le Tusi: O Sparrow Branding o se faailoga a kamupani na faia mo se kamupani gaosi faasalalauga e faavae i Tokyo, na faavaeina i le 2020. O le faailoga e aofia ai le logo, ata autu ma mea faigaluega ofisa (stationery). O se manulele manu'a, o le amataga o le igoa o le kamupani, o loo faaalia faatasi ma se laau paina e fai ma faailoga laau. O le manatu autu e maua mai i se tala e faatatau i se laau paina e puipuia ai le manulele manu'a mai afaina uma. O lala paina moni, na faatulagaina e se tusiata o faatulagaga fugalaau, ma se faataitaiga moni o le manulele manu'a na pueina ata, nai lo le faaaogaina o ata komepiuta faia. O le uiga o ata o loo maua ai o se malosi ma le ogaoga nai lo le aulelei.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Sparrow Branding Galuega Autu: Faailoga o Kamupani, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Sparrow Branding Galuega Autu: Faailoga o Kamupani e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Sparrow Branding Galuega Autu: Faailoga o Kamupani e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Hiroshi Kurisaki designed a brand identity for SPARROW, a Tokyo-based advertising production company founded in 2020. The design features a sparrow, the origin of the company’s name, with a pine tree as a symbol tree. The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder. It represents a wish that this new company will be protected against difficulties and steadily move forward.
Fua & Fa'apipi'i: Since the main visual was announced on the website, it is based on 1980 x 1080px. It was also printed on paper as an A3 size output.
Fa'ailoga: Branding, Logo, Japan, Typography, Blue
Tekonolosi Gaosiga: In order to put together a set of characteristic pine trees, we had a flower arrangement artist come in and put together an art set to create a unique world view.
Lu'itau o le Mamanu: By using the sparrow as the main visual, it explored a tone that doesn't look too cute. Since the company takes on more challenges, design tone aimed for a strong and serious tone that conveys our challenge.
Su'esu'ega: Research began with understanding the story of the brand's founding. After that, focusing on the sparrow, we analyzed various photos of the sparrow, examined whether it was better to include only the face or the whole body, and verified the appearance of the pose more specifically, and further visualized through sketches. it was done.
Fa'aosofia: The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder.Hiroshi Kurisaki Design Inc was responsible for all visual images including logo, main visuals, and all stationaries.
Umi o le Poloketi: The project started in Tokyo in the summer of 2021 and took about two months from sketching to shooting.
Fa'agasologa o Galuega: Instead of CG or synthesis, the actual pine trees selected by the flower arrangement artist and the realistic model of the sparrow give the scene a sense of realism.
Fa'aaloaloga o Ata: Photo By Bird And Insect Ltd.