O le mamanu Hunguest Hotels Faasinomaga o Kamupani e Eszter Laki and Reka Imre o se manumalo maualuga tele o le fa'ailoga mamalu 2024 A' Design Award Apamemea i le Vaega Tauva Mamanu Ata Fa'atusa.
ApamemeaAta Fa'atusa· 2024
Hunguest Hotels Faasinomaga o Kamupani
na mamanuina e Eszter Laki and Reka Imre
Tagata Fa'atau: Studio NUR
Manumalo o le A' Design Award Apamemea i le Vaega Ata Fa'atusa
Manumalo Fa'ailoga Fa'amaonia
Fa'amaonia le Tulaga o le Fa'ailoga mo #154178Le Mamanu
E Uiga ia Hunguest Hotels Faasinomaga o Kamupani
Tusitusiga o le Tusi: O le Hunguest Hotels o se faasinomaga kamupani na fatuina mo se vaega o faletalimalo Hanikeria. O le faasinomaga e faailoa ai se tautinoga i le lelei ma le tumau. O le galuega na aofia ai le toe mamanuina o le logo o loo iai nei ma mea uma e vaaia, mai faailoga o faletalimalo i mea lomia. O le tele o faletalimalo o loo fesootai ma nofoaga faafaigaluega mo le malosi tino ma le soifua maloloina, o lea la, o le mamanu e faaalia ai se sootaga i le vai. O le logo o se mataitusi tetele H na faia mai matalima o le vai, ma o le lanu autu o le kamupani o le lanumoana. Na faaaogaina le lolomiga letterpress, ufiufi o lisi taumafa leaoff na sasaina, ma faailoga laupapa na vaneina.
Le Fa'ailogaina
E Uiga i le A' Design Award Apamemea
O le A' Design Award Apamemea na manumalo ai Hunguest Hotels Faasinomaga o Kamupani, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Hunguest Hotels Faasinomaga o Kamupani e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Hunguest Hotels Faasinomaga o Kamupani e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.
I Tua o le Mamanu
Pepa Fa'asalalau
Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.
- Uiga Fa'apitoa
- Through their new brand design, Hunguest wanted to communicate their commitment to quality and consistency. Creating this new identity involved redesigning the existing Hunguest logo as well as all the visual aspects, from the hotel signages to the printed materials. Since many of the Hunguest hotels are connected with spa and wellness centers, it was important to show the connection with water: the logo is a capital H made up of drops of water, and the main brand color is blue.
- Fa'ailoga
- hotel branding, wellness and spa, letterpress, Hungary
- Tekonolosi Gaosiga
- To express the Hunguest commitment to quality and taste, we had the opportunity to use high quality print techniques, such as letterpress printing on the businesscards and door hangers, embossed leather menu covers, and engraved wooden signages. These natural elements and textures further emphasized the brand's history, traditions, and connection to nature.
- Fa'aosofia
- We were asked to create a new identity for Hunguest Hotels, a leading Hungarian hotel brand. It’s a huge honor for us to work on such a significant project for a well-known and respected brand that has hotels all over the country. With Hunguest's wide reach we knew that every little detail of the design would be experienced by many people.
- Umi o le Poloketi
- The project started in 2020 in Hungary and finished in 2023.
- Sui o le 'Au
- Eszter Laki, Réka Imre
- Fa'aaloaloga o Ata
- photographs by András Zoltai and Zoltán Gali
Lagolago Tau Tupe
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