Summer Palace Tour Mamanu Faailoga e YeZhang

O le mamanu Summer Palace Tour Mamanu Faailoga e YeZhang o se manumalo maualuga tele o le fa'ailoga mamalu 2024 A' Design Award Auro i le Vaega Tauva Mamanu Ata Fa'atusa.

AuroAta Fa'atusa· 2024

Summer Palace Tour Mamanu Faailoga

na mamanuina e YeZhang

Tagata Fa'atau: Beijing Jiaotong University

Manumalo o le A' Design Award Auro i le Vaega Ata Fa'atusa

244,004

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #158812

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Summer Palace Tour Mamanu Faailoga

O le Summer Palace Tour o se mamanu faailoga na faia mo se tafaoga faamanatu o le Summer Palace i Beijing. E tolu fausaga tetele o fale ua faaataina i le sitaili 2.5D, e aofia ai le silia ma le 20 fale masani faa-Saina, i lanu uliuli, mumu ma le lanumeamata. O le mamanu ua faaaogaina i meafaitino faasalalau, mea faigaluega o le ofisa ma meaalofa faamanatu, ua lolomi i pepa ata ufiufi ma pepa faataulima faatasi ai ma le lolomi sikulini ma le faamaufaailoga auro. O se pusa pepa faataulima e tuu ai ni pepa faasalalau se lua, ni mama ki se fa, lipine pipii, se teutusi ma se api. E mafai e tagata asiasi ona ave i o latou lima le measina o le togalaau.

Le Fa'ailogaina

E Uiga i le A' Design Award Auro

O le A' Design Award Auro na manumalo ai Summer Palace Tour Mamanu Faailoga, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Summer Palace Tour Mamanu Faailoga e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Summer Palace Tour Mamanu Faailoga e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The design team used 2.5D style to draw the three major architectural clusters in the Summer Palace, covering more than 20 traditional Chinese buildings in total, using black, red, and green colors to create a colorful visual experience. We also introduced the concept of "Small Hand-carry", hoping that visitors can easily play around the Summer Palace, holding the history in the palm of their hands, taking the beauty of the scenery at their fingertips, and carrying good gifts in their hands.
Fua & Fa'apipi'i: Souvenir box: 200mm*150mm*80mm
Ticket: 100mm*50mm
Poster: A1 (594mm*841mm),A2 (420mm*594mm)
Envelope: 220mm*110mm
Notebook: B5 176mm*250mm
Key fob: Acrylic, 50mm*20mm*5mm
Fa'ailoga: Brand design, Anniversary, Cultural and creative products, Chinese traditional architecture, Chinese traditional garden
Tekonolosi Gaosiga: A journey in the Summer Palace brand design has varied cultural and creative products, including publicity materials, office supplies and souvenirs. we used special papers such as coated art paper and craft paper, and applied printing techniques such as screen printing and gild stamping. Craft paper souvenir box contains 2 posters, 4 key rings, 1 adhesive tape, 1 envelope and 1 notebook, which are especially favored by Chinese youngsters.
Lu'itau o le Mamanu: Nowadays, integrating commercial products and traditional culture and symbols, and developing a consuming fashion such as new Chinese style or China-Chic style, which will be the key challenge of the design. So that, we focused on using popular art techniques to depict the special roofs and elevations of the buildings. Not only we can cater to normal consumers, but also show them the charm of Chinese ancient architecture and garden.
Su'esu'ega: Type: Brand design research
Target: Appealing young visitors to experience the charm of China-Chic ancient architecture.
Method: Using literature reviews, brand planning and other, to determine design style and products to be made.
Results: The brand’s main vision is to create the most distinctive royal garden buildings with 2.5D and China-Chic style.
Effects: Showcasing the connotation of the variable culture of the Summer Palace. Providing new ideas for the transformation of traditional culture.
Fa'aosofia: To marking its 110th anniversary since opening to the public, the Summer Palace is launching the "Summer Palace Tour"cultural activity, aiming to offer visitors a memorable and emotional anniversary tour experience.From a private royal garden to a national park, the Summer Palace is now a World Heritage Site and is expected to receive 20 million visitors in 2024.We hope that this design will reveal the new cultural connotation of this historical garden and give it an international visual image.
Umi o le Poloketi: The project started in Beijing in July 2023 and completed in January 2024. The exhibition will be held in Summer Palace, Beijing, China, from June 2024 to September 2024.
Fa'agasologa o Galuega: The cultural and creative products are on seal, online in the official website and offline in the Summer Palace, also being presented as anniversary activity gifts. We hope visitors can get relaxed enjoying the Summer Palace, to have their favorite architecture on the hand, to have the beautiful scenery in the hand and to have exquisite gifts by the hand.
Pateni: This work is all original images not copyrighted.
Sui o le 'Au: Design Director:Yezhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:YiHe
Designer:JinyiZheng
Designer:XiaoyuZhou
Designer:YudiLei
Designer:YanLi
Fa'aaloaloga o Ata: This work is all original images not copyrighted.