Alu sa'o i le anotusi
Atb Faʻasinomaga o le Fa'ailoga e Chushan Design

O le mamanu Atb Faʻasinomaga o le Fa'ailoga e Chushan Design o se manumalo maualuga tele o le fa'ailoga mamalu 2024 A' Design Award Apamemea i le Vaega Tauva Mamanu Ata Fa'atusa.


ApamemeaAta Fa'atusa· 2024

Atb Faʻasinomaga o le Fa'ailoga

na mamanuina e Chushan Design

Tagata Fa'atau: Shenzhen Chushan Design Culture Group Co., Ltd.

Manumalo o le A' Design Award Apamemea i le Vaega Ata Fa'atusa

16,109

Lanu

Le Mamanu

E Uiga ia Atb Faʻasinomaga o le Fa'ailoga

Atb ose faʻasinomaga faʻailoga na fatuina mo se gaosiga o mea puipui mata, tioata malosi ma teu puipui. O le faʻailoga tutotonu o se ata gorilla faigofie lea e fausia foi o ona foliga foliga o le mataitusi T, o se faʻasinoga i le tekonolosi. O le foliga o le gorilla e faʻaalia ai le malosi ma le saogalemu, aʻo le avanoa ma mea faʻa-lumanaʻi e faʻaalia ai le uiga faʻatekonolosi o le faʻailoga. O le logo ua fausia i luga o foliga faigofie fa'a-geometry. E mafai ona tuufaatasia ata gorilla e lua, ma e mafai foi ona suia o latou foliga, ma o le mea lea e fetuutuunai ai le faʻailoga mo le tele o ala faʻasalalau ma tulaga eseese.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Atb Faʻasinomaga o le Fa'ailoga, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Atb Faʻasinomaga o le Fa'ailoga e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Atb Faʻasinomaga o le Fa'ailoga e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa
The brand logo showcases a majestic gorilla figure with a facial "T" shape, capturing both the distinct facial features of a gorilla and symbolizing the first letter of the word "technology." This amalgamation forms the emblem of the leading "Gorilla KingIP," integrating futuristic technology and space elements to resonate with the brand's tech attributes and facilitate brand expansion and collaborations.
Fua & Fa'apipi'i
The dimensions of the brand logo are not strictly defined, allowing flexibility for customization based on practical production considerations.
Fa'ailoga
Brand design, logo design, brand identity, fashion brand, geometric art, IP
Tekonolosi Gaosiga
Starting from the values of emotion and functionality, the minimalist gorilla logo is the core identifying element and the spirit of the brand. The design draws strength from the interesting and dynamic vitality of the brand logo, incorporating the creative concept of dual gorillas. It can express different states through changes in expression and is adaptable across various media.
Lu'itau o le Mamanu
The challenge lies in incorporating the brand's cultural DNA, reinforcing a unique international visual experience, and enhancing communication between the brand and users to convey its values.
As a designer, your task is to bring this brand identity to life, creating a visual representation that resonates with the brand's essence and effectively communicates its values to a global audience.
Su'esu'ega
ATB is a specialized manufacturer of screen protectors, tempered glass, and protective cases, known for its sleek and reliable product designs with cutting-edge technology. To ensure high-quality and eco-friendly products, all items undergo meticulous design processes, providing consumers with peace of mind. Hence, establishing a minimalistic brand emblem that combines safety and technology is crucial.
Fa'aosofia
Starting from the core needs of consumers when choosing a brand, we have crafted a brand symbol that embodies both "safety" and "technological sophistication." The symbol features the robust profile of a gorilla, symbolizing security, seamlessly integrated with the futuristic element of outer space. The fusion of the gorilla's facial contours with the letter "T" forms a minimalistic and geometric foundation, ultimately creating a sleek visual representation of safety and technology.
Umi o le Poloketi
The project commenced in June 2023 in Shenzhen and was successfully completed in December
Fa'agasologa o Galuega
By personalizing the application of the brand logo in different scenarios, consumers can experience diverse and visually engaging encounters, perceiving the logo's intriguing and dynamic vitality.
Sui o le 'Au
Yin Peng
Li Linlin
Liu Xingyu
Fa'aaloaloga o Ata
Chushan Design

Lagolago Tau Tupe

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E Tatau i Mamanu Lelei Ona Maua le Fa'ailoga Maualuga

O le A' Design Award o se fa'ailoga fa'ava-o-malo, fa'amasinoina mo mamanu lelei. Auai i le A' Design Award e maua ai se avanoa e maua ai le fa'ailoga agava'a, ta'uta'ua, mamalu ma le fa'asalalauga mo lau galuega. Tuu atu lau galuega mo le A' Design Award ma tauva mo le fa'ailoga sili o le A' Design Prize.

Fa'ailoga