Alu sa'o i le anotusi
Morita Wds 2023 Fale Faʻaaliga e Shotaro Inahara

O le mamanu Morita Wds 2023 Fale Faʻaaliga e Shotaro Inahara o se manumalo maualuga tele o le fa'ailoga mamalu 2025 A' Design Award Ario i le Vaega Tauva Fa'aaliga Fefa'ataua'iga.


ArioFa'aaliga Fefa'ataua'iga· 2025

Morita Wds 2023 Fale Faʻaaliga

na mamanuina e Shotaro Inahara

Tagata Fa'atau: HAKUTEN Corporation

Manumalo o le A' Design Award Ario i le Vaega Fa'aaliga Fefa'ataua'iga

20,489

Lanu

Le Mamanu

E Uiga ia Morita Wds 2023 Fale Faʻaaliga

O le Morita Wds 2023 o se fale faʻaaliga na faia mo se kamupani gaosi meafaigaluega faʻafomaʻi nifo. O le fale faʻaaliga e fua i le 32000 i le 15000 i le 4500 milimita. O le mamanu e faʻaalia ai le tala faʻasolopito o oloa nai lo oloa naʻo latou. O vaega ua tatalaina ma faʻaalia, o masini i totonu ua faʻaalia e ala i faʻamalama manino, ma o fua ua faʻaalia e faʻamatala ai le faʻamoemoe o le mamanu. O laupapa o puipui ua faia mai le uʻamea laupepa ua totoe ina ua uma le tipiina. O le fausaga ua faʻamauina i sikulu e aunoa ma se mea faʻapipiʻi, ina ia mafai ona toe faʻaaogaina mea faitino.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Morita Wds 2023 Fale Faʻaaliga, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Morita Wds 2023 Fale Faʻaaliga e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Morita Wds 2023 Fale Faʻaaliga o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa
Began with a deep understanding of Morita by reading the technical history that describes how the products were made. The exhibition also included a tour of the manufacturing process and interviews about the company's commitment to its products. The exhibition also included a fascinating behind-the-scenes look at the products, including an introduction to the development story, a transparent and disassembled mechanism display, and an appeal to the design intent by exposing the dimensions.
Fua & Fa'apipi'i
The overall dimensions of the booth are W32000 x D15000 x H4500 mm.
Fa'ailoga
Exhibition,Booth,Sustainability,Branding,Luminous Signs,Dental,Equipment
Tekonolosi Gaosiga
The “MORITA MUSEUM” sign. The sign is side-illuminated, and one side is embedded in the wall to suggest that this is a booth that attracts visitors to Morita from a different angle.
The base design of the graphics is based on drawings, which gives visitors a sense of the product manufacturing process.
The wrighting of the corner signs is not based on product names, but on words that are beneficial to visitors, in order to induce their interest in the contents of the corner.
Lu'itau o le Mamanu
Based on the above, the booth will be a “fascinating display of the invisible” by (1) disassembling the product part by part, (2) introducing the development process and its secret story, (3) showing the internal mechanism through a transparent window, and (4) showing the design attention to detail through the dimensions of the product.
Su'esu'ega
We also visited Morita Manufacturing Corporation, where the products are actually manufactured, to observe the manufacturing process and hear about the developer's commitment to the products.
Fa'aosofia
Morita also exhibited at the annual regional dental shows. There, the company exhibits directly related to sales promotion, focusing on products and services, and it was a place to sell products. This year's WDS will focus not only on products, but also on their backgrounds. Who and what kind of thoughts and processes go into the making of a product. The experience was designed as a branding opportunity for people to learn more about Morita and become fans.
Umi o le Poloketi
The project started in September 29, 2023 and finished in October 1, 2023 in Yokohama.
Fa'agasologa o Galuega
On the wall, we used a scrap piece of sheet metal from which parts had been die-cut.The design matched the concept of this exhibition as a material reminiscent of the manufacturing process, and the design also functioned as an eye-catcher, attracting visitors' interest by allowing them to see inside the booth through the hole in the wall.
The booth was fixed with screws, without using any adhesives, so that it could be returned to the factory and returned to the normal recycling flow.
Sui o le 'Au
Designer : Shotaro Inahara
Art Director : Akiyuki Maruyama
Producer : Tatsuya Sato
Producer : Riku Nishihara
Product Manager : Toshiki Takei
Fa'aaloaloga o Ata
Image #No1~5 : Photographer, Akira Arai.

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