Rebrand Next Galuega Autu: Fa'ailoga Fa'apisinisi e Eluan Araujo

O le mamanu Rebrand Next Galuega Autu: Fa'ailoga Fa'apisinisi e Eluan Araujo o se manumalo maualuga tele o le fa'ailoga mamalu 2026 A' Design Award Apamemea i le Vaega Tauva Mamanu Ata Fa'atusa.

ApamemeaAta Fa'atusa· 2026

Rebrand Next Galuega Autu: Fa'ailoga Fa'apisinisi

na mamanuina e Eluan Araujo

Tagata Fa'atau: Ash Studio

Manumalo o le A' Design Award Apamemea i le Vaega Ata Fa'atusa

14,435

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #167125

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Rebrand Next Galuega Autu: Fa'ailoga Fa'apisinisi

Tusitusiga o le Tusi: O lenei galuega o lo'o fa'aalia ai se faiga o fa'ailoga va'aia ua mamanuina e fa'atusa ai le nonofo fa'atasi ma le fa'aauauina i le va o augatupulaga eseese i totonu o se fa'alapotopotoga fa'atasi. O le fa'ata'ita'iga o lo'o fa'avae i luga o se fa'atulagaga fa'afuainumera manino ma modular lea e mafai ai ona fa'aoga fetuutuuna'i a'o fa'atumauina le tutusa o va'aiga. O le fa'ailoga o lo'o tu'ufa'atasia ai le faigofie o foliga ma le loloto o fa'atusa, e mafai ai ona fetuutuuna'i i le tele o fa'atulagaga ma tagata maimoa. O le taunu'uga o se fa'ailoga tumau ma aoga e fetaui ma si'osi'omaga o lo'o mana'omia ai le paleni i le va o fa'aaliga fa'aonaponei ma tu masani.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Rebrand Next Galuega Autu: Fa'ailoga Fa'apisinisi, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Rebrand Next Galuega Autu: Fa'ailoga Fa'apisinisi e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Rebrand Next Galuega Autu: Fa'ailoga Fa'apisinisi e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The project presents a visual identity system that translates continuity direction and belonging through a unique symbolic solution. The integration of the letters N and X creates a modular sign representing collective movement and generational evolution. The system allows adaptations without compromising visual consistency making the identity flexible contemporary and enduring across multiple contexts.
Fua & Fa'apipi'i: The identity was developed as a modular vector based system built on a rational geometric structure and principles of harmonic proportion. The elements maintain clarity and recognition across different scales and media. The system includes responsive variations grid specifications color standards typographic hierarchy and guidelines for digital print event and signage applications.
Fa'ailoga: branding, graphic design, visual identity, rebranding, youth, contemporary, modular system, symbol, logo, institutional
Tekonolosi Gaosiga: The development involved hand drawn sketches geometric studies and progressive digital refinement. Multiple monogram configurations were tested before defining the final structure. Vector construction ensures precision scalability and consistent reproduction. The system replaces a previously generic symbol with a proprietary identity designed for long term visual longevity.
Lu'itau o le Mamanu: The primary challenge was balancing the expectations of three distinct audiences teenagers shaped by post 2010 digital culture young adults influenced by early 2000s references and leadership grounded in traditional values. The identity needed to feel contemporary without alienating institutional expectations. This required a restrained yet expressive visual language resulting in a system that achieved cross generational acceptance and reinforced cultural relevance.
Su'esu'ega: Research type qualitative and comparative. The objective was to understand generational visual perception. Methodology included cultural analysis visual benchmarking and symbolic mapping. Data was collected through literature review visual audits and group observation. The result was a modular system with improved cohesion relevance and communication sustainability.
Fa'aosofia: This project emerged from the need to create a visual identity capable of representing two distinct generations within a shared institutional purpose. The inspiration came from observing how teenagers and young adults relate to symbols identity and belonging. The goal was to build a visual language that respects cultural and behavioral differences while reinforcing unity and collective continuity.
Umi o le Poloketi: The project was developed between March and April 2024 in Curitiba, Brazil.
Fa'agasologa o Galuega: The visual system operates in a clear and intuitive way enabling immediate recognition and consistent use. Its structure allows subdivisions for different groups age ranges and activities while maintaining visual unity. Audiences interact through simple visual cues while leadership benefits from easy application and cohesive communication.