Hyzy World Youth Activity Center Fa'asinomaga a le Kamupani e Ecust Creplus Design

O le mamanu Hyzy World Youth Activity Center Fa'asinomaga a le Kamupani e Ecust Creplus Design o se manumalo maualuga tele o le fa'ailoga mamalu 2025 A' Design Award Auro i le Vaega Tauva Mamanu Fa'alauiloa.

AuroFa'alauiloa· 2025

Hyzy World Youth Activity Center Fa'asinomaga a le Kamupani

na mamanuina e Ecust Creplus Design

Tagata Fa'atau: HYZY World Youth Activity Center

Manumalo o le A' Design Award Auro i le Vaega Fa'alauiloa

166,683

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #170638

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Hyzy World Youth Activity Center Fa'asinomaga a le Kamupani

O le fa'ailoga a le Hyzy World e fa'aaogā ai se foliga lapotopoto, e fa'atusalia ai le atoatoa ma le lelei, ma tu'ufa'atasia lelei le pito fa'aaoaomuga o fale e avea ma mea iloga. E ala i le tu'ufa'atasiga o fa'aaliga lua-vaega ma fa'aaliga tolu-vaega, o le mamanu e fa'atino ai le manatu o se Faitoto'a i le Lumana'i. O se vaega iloga fa'apitoa o le fa'ailoga o lona vaega lilo e foliga fatu: pe a va'ai mai luga i lalo, o le va'aiga mai luga e fa'aalia mai ai se fatu atoatoa, ma i lalo o le la, o le ata paolo e fa'avae fa'alenatura foi i se foliga fatu. O lenei manatu-fatu-lua e fa'aalia matagofie ai le filosofia autu o le fa'ailoga o le Tausia ma le Alofa.

Le Fa'ailogaina

E Uiga i le A' Design Award Auro

O le A' Design Award Auro na manumalo ai Hyzy World Youth Activity Center Fa'asinomaga a le Kamupani, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Hyzy World Youth Activity Center Fa'asinomaga a le Kamupani e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Hyzy World Youth Activity Center Fa'asinomaga a le Kamupani e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: HYZY World Youth Activity Center is the largest youth activity center in China, with a total construction area of approximately 100,000 square meters. The brand owner sought a logo that is modern and minimalist while conveying the spirit of care in youth education, the pursuit of excellence, and a forward-looking vision. Additionally, the design needed to reflect the architectural characteristics of the center.

Instead of adopting a traditional two-dimensional design approach, the HYZY World logo reinterprets the circular form in a three-dimensional space. This approach preserves the integrity of the ring while creating an open and dynamic structure that seamlessly incorporates the center’s iconic arch element. The logo is versatile for both graphic applications and three-dimensional spatial installations. The central arch not only reflects the architectural features but also symbolizes the "Gateway to the Future."

The most unique and heartfelt aspect of the design lies in its hidden “heart” Easter egg: when viewed from a top-down perspective, the logo naturally forms a heart shape, and under specific lighting conditions, the projected shadow also reveals a heart. This dual-heart concept perfectly embodies HYZY World Youth Activity Center’s core philosophy of "educating with love."

The mascot design is inspired by the only figurative building within the Hyzy World Youth Activity Center complex: the Whale Theater. The two mascots are adorable whale avatars—one representing a boy and the other a girl—both dressed in playful whale-themed outfits full of energy and charm. The white shape on their chests reflects the signature arch of the building. A hidden design easter egg adds an extra layer of creativity: when viewed from a top-down perspective, the mascots together form the image of two cute little whales.
Fa'ailoga: Logo, Branding, IP Design, Mascot design
Lu'itau o le Mamanu: Integrating the circular form with the building’s signature arch while maintaining an open and minimalist aesthetic posed a significant design challenge. To overcome this, I moved beyond traditional two-dimensional design and reinterpreted the circular shape in three-dimensional space. This approach preserved the integrity of the circle while introducing a dynamic, open structure that seamlessly incorporates the building’s arch.
In its three-dimensional form, the central arch of the logo not only reflects the architectural identity but also symbolizes the “Gateway to the Future.” Additionally, a hidden design element enhances its emotional impact: when viewed from above, the logo naturally forms a heart shape, and under specific lighting conditions, its shadow also casts a heart. This dual-heart concept beautifully embodies Hyzy World Youth Activity Center’s core philosophy of “nurturing with love.”
Su'esu'ega: We conducted in-depth research into the architectural form and design concept of the Hyzy World Youth Activity Center. We made extensive design attempts focusing on using the architectural shape as the primary design element for the logo. Additionally, we explored breakthroughs in logo design, transitioning from two-dimensional to three-dimensional design concepts.
Fa'aosofia: The Hyzy World Youth Activity Center is an extensive architectural complex. Incorporating too many intricate details in the logo would make it overly complex and difficult to recognize. Instead, the design focuses on the most frequently mentioned architectural feature of HYZY World: the arch. This key element is combined with a circular form, symbolizing wholeness and perfection. By transforming the logo from a flat design into a three-dimensional structure, it achieves an open, converging form rich in meaning and depth.
Umi o le Poloketi: The project was launched in December 2023 in Shanghai, China, and will conclude in May 2024. Location: 6258 Dongfang Meigu Avenue, Shanghai, China.
Fa'agasologa o Galuega: Initially, the owners of The HYZY World Youth Activity Center conducted a three-month logo design competition, but the submitted designs did not meet expectations. As a result, they reached out to us. After more than two months of in-depth research and exploration of design concepts, we submitted the logo and mascot design proposal in May 2024, which was ultimately approved. The brand owner was highly satisfied with the designs and gave them high praise and recognition.
Pateni: All Copyrights ECUST-CRE+ Design, 2025
Sui o le 'Au: Creative Director: Shan Hao
Art Director: Du Weimiao
Graphic Designer: Hua Yizhou
Fa'aaloaloga o Ata: All Copyrights ECUST-Creplus Design, 2025