Sawamura Award 2024 Fa'ailoga Va'aia Autū o le Fa'afiafiaga e Takuma Tahara

O le mamanu Sawamura Award 2024 Fa'ailoga Va'aia Autū o le Fa'afiafiaga e Takuma Tahara o se manumalo maualuga tele o le fa'ailoga mamalu 2025 A' Design Award Ario i le Vaega Tauva Mamanu Ata Fa'atusa.

ArioAta Fa'atusa· 2025

Sawamura Award 2024 Fa'ailoga Va'aia Autū o le Fa'afiafiaga

na mamanuina e Takuma Tahara

Tagata Fa'atau: SAWAMURA Inc.

Manumalo o le A' Design Award Ario i le Vaega Ata Fa'atusa

65,571

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #171707

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Sawamura Award 2024 Fa'ailoga Va'aia Autū o le Fa'afiafiaga

O le Sawamura Award 2024 o se fa'ailoga va'aia autū na faia mo se fa'afiafiaga a le kamupani mo tagata faigaluega fou, na faia i se fale tifaga Kabuki masani i Kyoto, Iapani. O le autū o le fa'afiafiaga o tū ma aga masani ma le fa'afouina. O mata'itusi o le upu KABUKU na tusia i faiga eseese o le typography, ina ia mafai e mata'itusi ta'itasi ona galue o se mata'itusi ma o se ata fa'ata'ita'i. O lanu masani a Iapani ma mamanu na aumai mai le fale tifaga na tu'ufa'atasia ma se fa'atulagaga lanu fou. O le fa'ailoga va'aia autū na fa'aaogāina i tusi fa'amaonia, valaaulia na fa'atusa i pepa ulufale o fa'aaliga, fa'amaufa'ailoga ma fa'asalalauga, ma maua ai e le fa'afiafiaga se foliga tu'ufa'atasia.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Sawamura Award 2024 Fa'ailoga Va'aia Autū o le Fa'afiafiaga, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Sawamura Award 2024 Fa'ailoga Va'aia Autū o le Fa'afiafiaga e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Sawamura Award 2024 Fa'ailoga Va'aia Autū o le Fa'afiafiaga o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Key visual for an event for new employees at SAWAMURA Inc. The event held at the traditional Minami-za theater in Kyoto. The unique feature of this key visual is that it synchronizes with the characteristics of the venue (Kabuki). This key visual was displayed in the client's office and at the venue, and was also used on the award certificates, social media publicity, press release, and invitations (like show tickets). The uniformity of the visuals increased the motivation of those involved in the event and heightened the excitement of the event.
Fua & Fa'apipi'i: Key visual: W728mm x H1030mm
Invitation: W20mm x H76mm
Seal: Diameter 40mm
Certificate of commendation: W210mm x H297mm
Fa'ailoga: Key visual, Japanese, tradition, innovation
Tekonolosi Gaosiga: Adobe Illustrator CC
Lu'itau o le Mamanu: The most difficult part was the color scheme. I had never used so many colors at once in my previous work, so I tested and proposed several patterns.
To refine the design, it is better not to use too many colors, but since it was decided that each winner would use different colors and patterns, I had no choice but to use many colors.
It was difficult to balance traditional Japanese colors with a color scheme that felt new.
Su'esu'ega: I wanted to incorporate the actual Kabukiza theatre into the design, so I worked with the client to research the venue, looked into Kabuki itself, and studied traditional Japanese colour schemes. I incorporated patterns used in the actual Kabukiza theatre and objects used in its architecture into the design. I also fused elements that feel innovative.
Fa'aosofia: The event theme was "KABUKU". It is close in meaning to "cut a dash". The alphabet of "KABUKU" was designed using various typography. These pieces function both as typography and as illustrations. They are both alphabetical and kabuki (Minamiza is a traditional Japanese kabuki venue) illustrations. "KABUKU" also means "playful behavior." The alphabet to look like a different motif. The event also has the sub-concept of tradition and innovation, the color scheme was chosen to evoke a feeling of traditional Japanese style combined with newness.
Umi o le Poloketi: The project was held at Minamiza, Kyoto, Japan on March 29, 2024
Fa'agasologa o Galuega: This key visual not only serves as a formal announcement design within the concept, but also incorporates elements of traditional Japanese Kabuki visually. It can convey the meaning of the event's theme, "Tradition and Innovation," in a broader and deeper sense to new employees who participate in the event.
Fa'aaloaloga o Ata: #All Creator Takuma Tahara