Freistil Faasinomaga a le Kamupani e Ina Oakley

O le mamanu Freistil Faasinomaga a le Kamupani e Ina Oakley o se manumalo maualuga tele o le fa'ailoga mamalu 2025 A' Design Award Apamemea i le Vaega Tauva Mamanu Ata Fa'atusa.

ApamemeaAta Fa'atusa· 2025

Freistil Faasinomaga a le Kamupani

na mamanuina e Ina Oakley

Tagata Fa'atau: Freistil Praxis Caspary

Manumalo o le A' Design Award Apamemea i le Vaega Ata Fa'atusa

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #171891

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Freistil Faasinomaga a le Kamupani

Freistil o se faasinomaga a le kamupani na fatuina mo se ofisa fisiotherapy. O le faasinomaga e aofia ai mea lolomi ma ala tau numera, e aofia ai kata pisinisi, fu'a fa'ailoga, lavalava ma se upega tafa'ilagi. O le igoa Freistil o lona uiga o le "free style" (sitaili sa'oloto) ma e fa'atatau i auala fa'afomai fetu'utu'una'i na filifilia mo tagata mama'i taitasi. O elemene fa'atusa e fa'afeso'ota'i ai gaosiga masani fa'aleaganu'u ma manatu fa'aonaponei, a'o se logo fa'avae i tusitusiga fa'atasi ma se aafiaga fa'aloaloa e fa'aalia ai le gaioiga ma le tatala. O le fa'atulagaina o lanu e fa'aogaina ai le pepa (purple), koale (coral), pa'epa'e vaivai (off-white), ma le lanumoana. Na filifilia pepa lelei ma mea fa'aaogaina e mafai ona fa'atumauina, ma sa fa'aaogaina ai tagata fa'atau oloa i le lotoifale pe a mafai.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Freistil Faasinomaga a le Kamupani, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Freistil Faasinomaga a le Kamupani e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Freistil Faasinomaga a le Kamupani e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The challenge of the project was to create a complete new corporate design for print and web reflecting the both the character of the established practice and the new energy being brought to it.

The new name chosen for the relaunch was Freistil. This translates literally as a free style. For the new owner Katrin Caspary, this meant that although the desired results of any treatment are known, the way to achieve these is variable and depends on the capabilities and limitations of each customer.

Katrin Caspary and her expert team blend traditional and modern therapies, creating tailored treatments for individual needs. Freistil is a place for recovery, inspiration, and well-being, where patients are encouraged to breathe freely, embrace new perspectives and heal.
Fua & Fa'apipi'i: Business cards (85 x 55 mm) and banners (3 m x 1 m) use designs reflecting the brands values: modern, fresh, and quality driven.

For clothing articles such as sweaters, beanies and bags, the finest available sustainable materials and premium organic fabrics were used. These ensure not just comfort but also a sense of responsibility.

Web design was made in XD and programming was based on WordPress.
Fa'ailoga: Health, Openminded, Rethinking, Modern, Tradition, Freedom
Tekonolosi Gaosiga: Fine papers and sustainable materials were chosen to reflect the quality of the Freistil brand. These align with the spirit of our times. Modern, open and fresh. Wherever possible, local suppliers and partners where used.

Each piece tells a story. One of care, respect for the environment, and dedication to creating something truly special. The focus on quality isn’t just a strategic decision. It’s a heartfelt expression of authenticity.
Lu'itau o le Mamanu: The established practice had loyal older clients but struggled to attract younger people. Updating the concept to appeal to both groups was key. This required a fresh brand identity, improved communication (possibly via social media), and motivating the team to embrace change. Maintaining trust while introducing modern elements was essential for success. The design needed to appeal to both young and old and to lower the perceived barrier to becoming more active.
Su'esu'ega: Our goal was to blend tradition with modernity. Katrin took over a well-established practice that had been successfully run for 15 years. While the existing customer base was strong, attracting younger clients was crucial. The new concept needed to appeal to all ages and engage the team. To achieve this, I researched modern and traditional practices in books and online. Additionally, I spoke with locals and interviewed them about their methods.
Fa'aosofia: The client took over an existing traditional physiotherapy business and wanted to bring her own style and energy to it. This freshness, together with her mission to get people active and moving, served as inspiration for Freistil’s corporate design: modern and innovative while at the same time reflecting the tradition of the craft.
Umi o le Poloketi: The project started in february 2023 and finished in september 2023 near of Cologne in Germany.
Fa'agasologa o Galuega: In order to reflect the motives of movement, flexibility, freedom, and the combination of modern approaches and traditional methods, the design uses both illustrative elements and a dynamic text based logo.

The color scheme of purple, coral, off-white, and blue represent creativity, freshness, and competence.

The illustrations link traditional craftsmanship with modern ideas, while the logo's stretch effect symbolises both movement and the modern open approach of the practice.
Pateni: buero inaoakley, 2024
Sui o le 'Au: Ina Oakley and Anne-Marie Bayer
Fa'aaloaloga o Ata: Mockup Maison, Adobe Firefly and Nastasic