Alu sa'o i le anotusi
Altavita Galuega Autū: Mamanu o le Faasinomaga Vaaia e Roozbeh Mashhadizadeh

O le mamanu Altavita Galuega Autū: Mamanu o le Faasinomaga Vaaia e Roozbeh Mashhadizadeh o se manumalo maualuga tele o le fa'ailoga mamalu 2026 A' Design Award Uʻamea i le Vaega Tauva Mamanu Ata Fa'atusa.


UʻameaAta Fa'atusa· 2026

Altavita Galuega Autū: Mamanu o le Faasinomaga Vaaia

na mamanuina e Roozbeh Mashhadizadeh

Tagata Fa'atau: Altavita

Manumalo o le A' Design Award Uʻamea i le Vaega Ata Fa'atusa

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Lanu

Le Mamanu

E Uiga ia Altavita Galuega Autū: Mamanu o le Faasinomaga Vaaia

Tusitusiga o le Tusi: O Altavita o se faasinomaga vaaia na mamanuina mo se kamupani o tomanatu o totonu o fale ma kāpeneti faapitoa. Faaosofia e le manatu faatufugaga, o le ata faailoga e fausia i luga o se fausaga faafanua isometric e faasino i avanoa, fale, ma faitotoa e aunoa ma le faalagolago i ata moni. O le faiga o le faasinomaga e tuufaatasia ai le manino, fausaga, ma le faigofie, ma fausia ai se gagana vaaia tulaga ese e mafai ona faaaoga faatasi i pepa tusitusi, afifiga, ma fesootaiga o le brand.

Le Fa'ailogaina

E Uiga i le A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai Altavita Galuega Autū: Mamanu o le Faasinomaga Vaaia, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina Altavita Galuega Autū: Mamanu o le Faasinomaga Vaaia e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai Altavita Galuega Autū: Mamanu o le Faasinomaga Vaaia ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa
The Altavita Visual Branding project explores the use of architectural logic in graphic design. The logo is constructed with an isometric geometric form that symbolizes transition and invitation. The design reflects architectural depth while preserving clarity and simplicity. The vertical composition emphasizes order and proportion, while the red, black and gray palette communicates strength, precision and neutrality. The identity system extends across stationery, packaging and digital media, ensuring consistency and recognition.
Fua & Fa'apipi'i
Delivered as vector files in AI, PDF and EPS formats in both RGB and CMYK. The logo was designed on a scalable 1:1 square grid. Print applications include A4 letterhead 210 x 297 mm, business cards 90 x 55 mm, envelopes 110 x 220 mm, and notepads 148 x 210 mm. The modular system ensures reliable use across different scales and materials.
Fa'ailoga
Brand Identity, Minimal Logo, Geometric Design, Custom Typography, Interior Design Branding, Creative Direction, Clean Layout
Tekonolosi Gaosiga
The design was developed through hand drawn sketches and refined digitally in Adobe Illustrator as vector artwork. Materials were produced mainly by offset and digital printing, using spot colors red and black together with CMYK applications. Deliverables included letterheads, envelopes, folders, notepads, cards, calendars, and a custom portfolio box. The process emphasized scalability and adaptability across formats.
Lu'itau o le Mamanu
The research was exploratory, aiming to link architecture with branding. Methods included client briefing sessions, custom questionnaires to gather expectations and preferences, and analysis of isometric forms and competitors. Tools included sketching and digital modeling. The result was a premium identity aligned with the client vision and grounded in architectural depth.
Su'esu'ega
The research was exploratory, aiming to link architecture with branding. Methods included client briefing sessions, a custom questionnaire to gather expectations and preferences, and analysis of isometric forms and competitors. Tools included sketching and digital modeling. The result was a spatial, premium identity aligned with the client’s vision
Fa'aosofia
The project is inspired by architectural construction drawings and the isometric perspective, which create a sense of transition, movement and invitation. The aim was to translate structural precision into a minimal and timeless visual identity.
Umi o le Poloketi
The project started in June 2022 in Tehran and was completed in three weeks. All stages of the process, including concept development, client feedback, and final delivery, were carried out locally in Tehran.
Fa'agasologa o Galuega
The identity interacts with users across printed and digital touchpoints, including letterheads, cards, packaging, and screens. The consistent vertical logo placement builds recognition and familiarity. The isometric structure captures attention, while the color and layout enhance clarity. The result is a trustworthy presence with a strong and minimal visual language.
Fa'aaloaloga o Ata
Image #1: Designer Roozbeh Mashhadizadeh, Altavita Logo Design - Primary Version, 2022.
Image #2: Designer Roozbeh Mashhadizadeh, Stationery Set, Letterhead and Card, 2022.
Image #3: Designer Roozbeh Mashhadizadeh, Stationery Set, Envelope and Notepad, 2022.
Image #4: Photographer Roozbeh Mashhadi Zadeh, Folder and Products Catalogue, 2022.
Image #5: Designer Roozbeh Mashhadizadeh, Flyer and Digital Portfolio Pack, 2022.

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