O le mamanu Once Upon a Rabbit Galuega Autu: Ata Puupuu Fa'agaioi e Jesseter Wang and Hannah Sun o se manumalo maualuga tele o le fa'ailoga mamalu 2026 A' Design Award Apamemea i le Vaega Tauva Mamanu Ata Tifaga.
ApamemeaAta Tifaga· 2026
Once Upon a Rabbit Galuega Autu: Ata Puupuu Fa'agaioi
na mamanuina e Jesseter Wang and Hannah Sun
Manumalo o le A' Design Award Apamemea i le Vaega Ata Tifaga
Manumalo Fa'ailoga Fa'amaonia
Fa'amaonia le Tulaga o le Fa'ailoga mo #180467Le Mamanu
E Uiga ia Once Upon a Rabbit Galuega Autu: Ata Puupuu Fa'agaioi
Tusitusiga o le Tusi: O le Once Upon a Rabbit o se galuega mamanu ata fa'agaioi na fa'aosofia mai vaega fa'aleaganu'u o le Lantern Festival ma manatuaga vaaia o le laitiiti. E fa'atūina e le galuega se gagana vaaia malū ma fa'aalia atu e ala i le fa'afefiloi o foliga fa'atolu-vaega ma le lagona o ata na tusia i le lima, ma fausia ai ata e lagona fa'atasi le fausaga ma le ta'alo. O fa'ailoga fa'afouina e pei o le lapiti ma le Tangyuan, o polo araisa, e fa'aaoga e fai ma tautu vaaia, a'o le gaioiga, le pao, ma le tu'ufa'atasiga e fa'amamafa ai le siosiomaga ma le fa'aauau pea, ma i'u ai i se fa'aa'oa'oga mamanu fa'atasi e fa'avae i le māfanafana, le masani, ma le fa'atasiga fa'aleaganu'u.
Le Fa'ailogaina
E Uiga i le A' Design Award Apamemea
O le A' Design Award Apamemea na manumalo ai Once Upon a Rabbit Galuega Autu: Ata Puupuu Fa'agaioi, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Once Upon a Rabbit Galuega Autu: Ata Puupuu Fa'agaioi e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Once Upon a Rabbit Galuega Autu: Ata Puupuu Fa'agaioi e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.
I Tua o le Mamanu
Pepa Fa'asalalau
Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.
- Uiga Fa'apitoa
- Once Upon a Rabbit is an animated short inspired by childhood memories and subtle cultural details of the Lantern Festival. Guided by the recurring presence of the rabbit and tangyuan (rice balls), the film unfolds as a sequence of connected moments that gradually lead toward a shared table. The piece emphasizes emotional flow and visual association over explicit storytelling, capturing the lively warmth of the Lantern Festival.
- Fua & Fa'apipi'i
- 16x9 video file
- Fa'ailoga
- Animation, Motion Design, Illustration, Culture, Year of Rabbit
- Tekonolosi Gaosiga
- The project was produced using a hybrid 3D and 2D animation workflow. Core scenes and motion were created in Cinema 4D, with a focus on modeling and animation. The renders were then composited in Adobe After Effects, where textures, graphic details, and subtle motion accents were added to achieve a cohesive, handcrafted visual quality.
- Lu'itau o le Mamanu
- A key creative challenge was achieving a sense of warmth and human touch within a digitally constructed visual environment. The project sought to avoid a rigid or overly polished appearance by introducing texture, softness, and brush-like qualities into form and motion. Balancing control and imperfection required careful visual restraint, ensuring the imagery remained expressive and inviting while maintaining coherence and clarity throughout the animation.
- Su'esu'ega
- This project is based on exploratory design research focused on visual expression and cultural memory. The objective was to understand how abstract form, color, and motion could evoke familiarity associated with the Lantern Festival without relying on literal depiction. The research was conducted through visual experimentation, reference studies, and iterative sketching using digital tools. Observations were drawn from personal memory, cultural imagery, and repeated motion tests. The results informed a visual language that balances simplicity and expressiveness, demonstrating how motion design can translate shared cultural atmosphere into an accessible and emotionally resonant visual experience.
- Fa'aosofia
- Once Upon a Rabbit was inspired by childhood memories and subtle cultural details of the Lantern Festival. The project explores the use of 3D techniques rendered with a 2D sensibility, creating a vivid yet dreamlike visual language reminiscent of childhood doodles. By prioritizing mood, memory, and shared cultural experience over literal representation, the work aims to evoke a sense of warmth and nostalgia through motion.
- Umi o le Poloketi
- The project was developed and completed in 2023 as an independent animation project, produced remotely.
- Fa'agasologa o Galuega
- Motion unfolds through a sequence of gentle transformations, where shapes, colors, and motifs transition fluidly between scenes. Visual elements expand, contract, and reorganize to guide attention and create continuity, allowing the design to feel cohesive while maintaining a sense of lightness and rhythm throughout the experience.
- Sui o le 'Au
- Jesseter Wang,
Hannah Sun - Fa'aaloaloga o Ata
- Direction / Design / Animation: [Jesseter Wang & Hannah Sun]
Music / Sound: [Davis Aguirre]
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