Agave De Ray Galuega Autu: Faʻasinomaga o le Faʻailoga e Bojun Tan

O le mamanu Agave De Ray Galuega Autu: Faʻasinomaga o le Faʻailoga e Bojun Tan o se manumalo maualuga tele o le fa'ailoga mamalu 2026 A' Design Award Apamemea i le Vaega Tauva Mamanu Ata Fa'atusa.

ApamemeaAta Fa'atusa· 2026

Agave De Ray Galuega Autu: Faʻasinomaga o le Faʻailoga

na mamanuina e Bojun Tan

Tagata Fa'atau: Agave De Ray

Manumalo o le A' Design Award Apamemea i le Vaega Ata Fa'atusa

6,565

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #181084

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Agave De Ray Galuega Autu: Faʻasinomaga o le Faʻailoga

Tusitusiga o le Tusi: O Agave De Ray e faʻaalia ai se faʻavae faʻailoga maualuga mo se faʻatauʻoa mezcal e faʻavae i Beijing, e faʻafesoʻotaʻi ai le measina a Oaxaca ma le talimalo i totonu o le taulaga. O le poloketi e faʻaaogaina ai se faʻasinomaga e mafai ona fetuunaʻi lea e faʻatagataina ai mea faʻaaogaina o ni agaga mataala, e tuʻufaʻatasia ai ata faʻafiafia ma se faiga tusitusiga maeʻaeʻa. E ala i le faʻapaleniina o uiga faʻataufaufau ma se lanu eleele filemu, o le mamanu e faʻatuina ai se tulaga faʻatusa maualuga mo ʻava boutique, ma faʻaliliuina le malosi tuufaasolo mo se aofia maualuga faʻaonaponei.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Agave De Ray Galuega Autu: Faʻasinomaga o le Faʻailoga, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Agave De Ray Galuega Autu: Faʻasinomaga o le Faʻailoga e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Agave De Ray Galuega Autu: Faʻasinomaga o le Faʻailoga e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Agave de Ray is a mezcal dealer and bar based in Beijing. The project develops a brand architecture that bridges the raw, ancestral character of oaxacan mezcal production with the speakeasy drinking culture of beijing. Anchored by an adaptive visual identity, the system translates traditional agave-related elements into a family of quirky personified spirits. The overall brand identity aims to establish a new model of high-end boutique spirits within an urban drinking context
Fua & Fa'apipi'i: The brand identity is developed as a scalable digital system. Core assets are produced in vector formats (AI, SVG, EPS) and raster outputs (PNG, JPG) for web and print use. A modular 8-column grid grid system and defined clear-space rules ensure consistency across formats. Typography uses Cortese font family with structured hierarchy. Color specifications include RGB, CMYK, and Hex values for cross-media reproduction.
Fa'ailoga: Adaptive Logo, Changing Logos, Catering, Drinks, Mexican, Characters
Tekonolosi Gaosiga: To maintain the brand’s Ancestral Grit, I utilized a digital linocut technique to create a high-contrast, tactile aesthetic that mimics traditional woodblock printing. The Adaptive Logo System was engineered for scalability across high-end catering touchpoints, from letterpress coasters on 600gsm cotton stock to copper-foiled bottle labels. The methodology centered on "Visual Governance"–balancing the quirky character illustrations with a rigid, minimalist typographic grid to ensure the brand felt both artisanal and elite.
Lu'itau o le Mamanu: The primary challenge was achieving a fine balance between "playful quirk" and "high-end prestige." Internally, I had to balance the owner’s personal namesake with the historical weight of Oaxacan tradition. Externally, the obstacle was avoiding "craft-kitsch" while maintaining artisanal authenticity for the Beijing luxury market. I overcame this by engineering an adaptive logo system that shifts with the spirit, using a rigid minimalist grid to anchor the fluid, hand-drawn characters.
Su'esu'ega: This visual research analyzed the tension between traditional heritage and a luxury market of young drinking culture. Using comparative analysis and mood mapping, I identified a gap between traditional kitsch and luxury. By studying urban drinking rituals and premium spirit packaging, I developed an adaptive identity system, resulting in a series of motif that humanizes the product while maintaining elite status.
Fa'aosofia: Driven by the brand's namesake, the owner, the design personified the agave as a watchful spirit by adding eyes to each element, infusing the identity with a personal, mischievous soul. The research focused on the tension between Oaxacan ancestral grit and Beijing's urban refinement. An adaptive logo system was made to shift with the product line, using a linocut aesthetic and a muted palette to ground the quirky characters in a high end, boutique dealer context.
Umi o le Poloketi: The project started in January 2023 and finished in January 2026, and was soft-launched online since 2023.
Fa'agasologa o Galuega: The brand operates through a "living" visual system where the agave spirits adapt to the user’s journey. At a tasting, the interaction begins with tactile, raw-textured invitations, leading to bottles where the "watchful" characters shift based on the specific spirit. This personification creates an emotional dialogue, making the complex heritage of Mezcal approachable yet elite. By balancing playful characters with rigid, premium materials, the design delivers a more memorable, intuitive, and culturally resonant ritual.