ODTU Sanat 20 Le Vaaia Vaaia Foliga e Kenarkose Creative

O le mamanu ODTU Sanat 20 Le Vaaia Vaaia Foliga e Kenarkose Creative o se manumalo maualuga tele o le fa'ailoga mamalu 2020 A' Design Award Ario i le Vaega Tauva Mamanu Ata Fa'atusa.

ArioAta Fa'atusa· 2020

ODTU Sanat 20 Le Vaaia Vaaia Foliga

na mamanuina e Kenarkose Creative

Tagata Fa'atau: Middle East Technical University

Manumalo o le A' Design Award Ario i le Vaega Ata Fa'atusa

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #97941

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia ODTU Sanat 20 Le Vaaia Vaaia Foliga

Mo le 20 tausaga o ODTU Sanat, o se faʻafiafiaga i tausaga taʻitasi e le Middle East Technical University, o le talosaga ina ia fausia se gagana vaʻaia e faʻamanino ai le mulimuli ane 20 tausaga o le tausamiga. Pei ona talosagaina, o le 20 tausaga o le tausamiga na faʻamamafaina e ala i le oʻo atu e pei o se ufiufi tusi ata e faʻalauiloaina. Ataata o laupepa tutusa lanu e fai ai fuainumera 2, ma 0 fausiaina se 3D ilusi. O lenei taufaasese e maua ai le lagona o le mapusaga ma o fuainumera foliga pei ua latou liusuavai i tua. O le filifiliga pupula lanu e fatuina se eseesega ma le filemu o le galu 20.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai ODTU Sanat 20 Le Vaaia Vaaia Foliga, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina ODTU Sanat 20 Le Vaaia Vaaia Foliga e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. ODTU Sanat 20 Le Vaaia Vaaia Foliga o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: As per the request from the institution, the 20th year of the festival was emphasized by approaching it like a covered art piece to be unveiled. Shadows of the same colored layers that form the numbers 2, and 0 created a 3D illusion. This illusion gives the feeling of relief and the numbers look like they melted into the background. The vivid color choice creates a subtle contrast with the tranquility of the wavy 20. The visual identity was adopted to many printed and digital media in various sizes.
Fua & Fa'apipi'i: The smallest printed material was the event program brochure with the dimensions of an A6 sized paper. The biggest printed materials were the banners hanged outside the Metu Culture and Convention Center with the dimensions of 5m x 8m.
Fa'ailoga: Visual Identity, Visual Communication, Graphic Design, Branding
Tekonolosi Gaosiga: As in each year of the festival, the visual identity was supposed to be mostly projected through printed materials. The design idea for the 20th year required the sense of depth and this depth was achieved by the careful use of shadows in between the same colored layers to give the sense of a relief surface.
Lu'itau o le Mamanu: Odtu Sanat administrative committee is a crowded team consisting of members with various design and fine arts backgrounds. The creative challenge was to come up with a design idea that could bring together the challenging opinions of the committee into a single system. In addition, visibility, legibility, noticeability were the most important challenges since there were many printed and digital materials to be designed and produced.
Su'esu'ega: This was the fourth consecutive year of the team designing the visual identity system for Odtu Sanat. Also, being graduated from Odtu the whole design team is quite familiar with the university values and its identity. Therefore, the research phase for this project was done both consciously during the design process but it was also supported subconsciously by the knowledge came from the familiarity with the institution.
Fa'aosofia: Odtu Sanat is an annually held art festival by one of the most successful state universities of Turkey, Middle East Technical University. The festival is centered around an exhibition under the established theme of the year and is supported by various events that last about a month. For the 20th year of the festival, the request from the institution was to build a visual language to highlight the consequent 20 years of the festival.
Umi o le Poloketi: The project started in October 2018 in Ankara and finished in March 2019.
Fa'agasologa o Galuega: Metu campus is the biggest green area in Ankara thanks to its large forest that accompanies its own natural habitat. The whole campus was once a vast arid land and is the outcome of the Metu Afforestation Project. The biggest challenge was to be easily recognized in this green campus. In order to immediately grab the attention of the audience, a distinctive vibrant coral color was selected that stands out among the shades of green.
Sui o le 'Au: Merve Okcu
Gizem Akdag
Haktan Aksu
Pelin Bilgin
Fa'aaloaloga o Ata: All visual materials were designed and produced by Kenarkose Creative.