Dorina Nowill Lipoti Faaletausaga e Ruis Vargas

O le mamanu Dorina Nowill Lipoti Faaletausaga e Ruis Vargas o se manumalo maualuga tele o le fa'ailoga mamalu 2020 A' Design Award Ario i le Vaega Tauva Mamanu Lolomi.

ArioLolomi· 2020

Dorina Nowill Lipoti Faaletausaga

na mamanuina e Ruis Vargas

Tagata Fa'atau: Laika

Manumalo o le A' Design Award Ario i le Vaega Lolomi

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Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #98400

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Dorina Nowill Lipoti Faaletausaga

O Dorina Nowill o se lipoti faaletausaga na fuafuaina mo se faalapotopotoga e tautua i tagata tauaso pe le lelei le vaai. E faaaoga togi Braille i le lomiga atoa, e fai ai fuaiupu ma foliga faatasi ma tusitusiga lolomi. O le faavaa o loo iai togi lagolago mamago, o lea e mafai ai foi ona faitau le lipoti e ala i le pa'i. O itulau ua lolomi i lanu e fa i luga o pepa offset, na filifilia ona o lona foliga pu ma pa'i. O le lipoti o loo faamauina ai i'uga o le tausaga tau tupe ma tuu ai taiala mo le tausaga o loo sosoo ai. O le mamanu e faamoemoe e faaaofia ai le lomiga mo tagata faitau uma.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Dorina Nowill Lipoti Faaletausaga, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Dorina Nowill Lipoti Faaletausaga e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Dorina Nowill Lipoti Faaletausaga o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The annual report is permeated by elements in Braille, which dictate the pace of publication and function as components of interaction with the lay reader, bringing him to experience or know this model of writing. Altogether, the pages permeated by the writing of the blind integrate form - writing - and content - subject -, providing an inclusive meaning to the book. Another relevant detail: the cover has a relief print on the dots, allowing blind people to experience tactile reading.
Fua & Fa'apipi'i: Cover: sheet format 640 x 280 mm; Core: Print format 210 x 280 mm. Cover printed on offset paper 240 g/m2, 4X4 colors (CMYK). Core composed of 120 pages in 150 g/m2 offset paper, 4x4 colors. Finish: dry relief on the cover.
Fa'ailoga: Annual report, print, editorial, graphic design, branding identity
Tekonolosi Gaosiga: The cover has a proportional book ear, at full opening, a panoramic view of the use of Braille writing points. Still on the cover, the use of dry relief provides a tactile experience to the reader, offering points of braille writing. The publication was printed in CMYK-scale colors, on offset paper, mainly because it offers the tactile aspect due to its porosity.
Lu'itau o le Mamanu: The challenge was to develop a publication that, in addition to fulfilling its functional aspects of informing and maintaining the commitment to the governance policy of the Dorina Nowill Foundation, also represented a document that addressed the aspect of the need to include blind or with low vision people.
Su'esu'ega: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the Dorina Nowill annual report expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Dorina Nowill brand.
Fa'aosofia: The Dorina Nowill Foundation serves people who are blind or have low vision. Braille writing is incorporated into the daily life of this community. For the design of its annual report, Laika started from this premise and used the points of writing, both in tactile and visual aspects, to compose the graphic identity of this publication. In this way, the points form phrases throughout the publication, in parallel with the graphical writing, composing textures that refer to the foundation's brand.
Umi o le Poloketi: The project started in February 2019 and finished in May 2019 in Sao Paulo, Brazil.
Fa'agasologa o Galuega: The annual report is intended to mark the entity's fiscal year and establish guidelines for the following year. In addition to the functional aspect of the publication, its aesthetic and graphic aspect is essential to set the date, give the document a longevity and validate its relevance to the sector. As a supporting document and material, it has another fundamental function: to serve as a presentation of the foundation and to contribute to attract sponsors from medium and large companies.
Pateni: Arthur Medeiros
Sui o le 'Au: Ruis Vargas, Creative Directo, Thiago Siqueira and Agnes Svilenov, Designer
Fa'aaloaloga o Ata: Laika Design