Dhizaini Happiness Mooncake Package naChao Xu ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2020 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

BronziPakejingi· 2020

Happiness Mooncake Package

na Chao Xu

Mutengi: La Maison Bakery

Mukundi weMubairo weBronzi we A' Design Award muChikwata chePakejingi

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Nezvekwa Happiness Mooncake Package

Mufaro mwedzi wekubatanidza pakeji ndeyeti yechigadzirwa chechipo, icho chine mabhokisi mashanu ane chimiro chakasiyana uye mifananidzo. Iyo Inbetween Creative design timu yakaratidza mufananidzo wekuti vanhu vemunharaunda vanopemberera Mid autumn festival, vachishandisa Chinese maitiro mufananidzo. Mufananidzo uyu unoratidza zvivakwa zveko uye Mid-autumn zviitiko, semujaho weshato chikepe, kurova ngoma. Ichi chipo chechigadzirwa dhizaini hachisi kungoita sechinhu mudziyo wekudya asiwo chiyeuchidzo kusimudzira tsika ye Shien guta.

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Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Happiness Mooncake Package, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Happiness Mooncake Package inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Happiness Mooncake Package inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: This is a set of mooncake package design for La Maison Bakery, which consist 5 slightly different box shapes. La Maison Bakery is a famous local bakery in Hubei province, they want to launch a new mooncake gift set which can reflect local characteristics of Hubei, including architecture, culture and mid-autumn festival activities.
Kukura & Kupakiwa: lid and base box: 360mm x 360mm x 55mm
drawer box: 385mm x 250mm x 190mm
double sides open box: 270mm x 380mm x 160mm
Matagi: package design, logo, handrawing, typography
Tekinoroji Yekugadzira: Those five package series need to have different structures which means they need to be opened in various ways. Designers need to take all the aspects into consideration in advance. For example, the most expensive one is the orange box, which will open like a book from middle.
Changamire yeDhizaini: The final products consist 5 different packages, with 5 different structure and size, meanwhile should look like a complete set of package series and in a narrative manner.
Tsvakurudzo: The design team went to Enshi city which is the most significant scenic area in Hubei province, not only the local building but also its rich tourism activities make the place attractive. The illustration somehow demonstrate the feature of Enshi city meanwhile mixed some mid-autumn festival activities into the drawing, such as dragon boat racing, lighten the sky lanterns etc.
Chikurudziro: During Mid-autumn festival, Shien city will turn into a lively place, where people will eat mooncake, beat drums and race dragon boats to celebrate the festival. Designers wanted to depict this flourishing scene on the package. Designer team painted a magnificent picture of mid autumn festival by hand drawing illustration, then been cut into 5 parts for each package. the mooncake package serve as a tool to promote the culture of Shien city by applying Chinese style illustration.
Nguva yePurojekiti: This project started in August 2019 in Hangzhou and finished in September 2019 in Hangzhou. Printed all the boxes in Hubei.
Mafambiro eBasa: After several rounds of discussions with our clients, the designers need to understand how consumers prefer while purchasing mooncake gift pack, if the box is too small, people will consider it not worthwhile as a gift, however if the size is too big, it will not be convenient for them to carry around. It is important to take all the facts into consideration while designing. The design team eventually came up five different packages to fit different need and budgets.
Mapetenzi: Trademark(2019) La Maison Bakery
Nhengo dzeTimu: Creative Director: Chao Xu
Illustration: Danlin Zhang
Zvikwereti zveMifananidzo: Collaterals and graphic design items: Chao Xu
Photography: Inlight