Luhua Xiaomo Primary Function: Kachengetedzo keMafuta eSesame naTiger Pan

Dhizaini Luhua Xiaomo Primary Function: Kachengetedzo keMafuta eSesame naTiger Pan ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2020 Mubairo weBronzi we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

BronziPakejingi· 2020

Luhua Xiaomo Primary Function: Kachengetedzo keMafuta eSesame

na Tiger Pan

Mutengi: Shandong Luhua Group

Mukundi weMubairo weBronzi we A' Design Award muChikwata chePakejingi

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Nezvekwa Luhua Xiaomo Primary Function: Kachengetedzo keMafuta eSesame

Book Text: Luhua Xiaomo ndiko kachengetedzo kakagadzirirwa kukuya mafuta eSesame, mafuta anogadzirwa nemaoko muhuwandu hushoma. Chidhinha ichi chigaro chegirazi chakati twasu, chine mudura wa50 mm nekureba kwe210 mm. Rimwe bhero rinonamatira rakapoteredza bhodhoro kusvika padhigirii 350 uye rakarongwa senge pepanhau rekare, richiyeuchidza nguva payaiputirwa chikafu nemapepanhau. Mavara akaiswa akati twasu kumusoro, senguva yaishandiswa pamachiramwa emitengesi yeChina yekare. Nzvimbo isina kufukidzwa yakamanikana yava kuratidzwa senge mucherechedzo wechisikario wesitiri unoratidza huwandu hwezviri mukati.

Kuzivikanwa

Nezve Mubairo weBronzi we A' Design Award

Mubairo weBronzi we A' Design Award wakahwinwa ne Luhua Xiaomo Primary Function: Kachengetedzo keMafuta eSesame, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini akasiyana anozivikanwa nekugadzira, njere nekungwara. Vakunda veBronzi mabasa ane unyanzvi hwakakwana uye kugadzira kunoshamisa kunosimbisa ruzivo rukuru, pfungwa nehunyanzvi hwevagadziri vawo. Luhua Xiaomo Primary Function: Kachengetedzo keMafuta eSesame inotarisirwa kuva chinhu chinokudzwa kwazvo, chinoremekedzwa uye chinodiwa, chine hunyanzvi hunoonekwa uye zvitsva. Dhizaini iyi yakahwina Mubairo weBronzi we A' Design Award inosanganisa maitiro akanakisa muhunyanzvi, sayenzi, dhizaini netekinoroji uye yakasiyana nekutarisisa zvidiki. Luhua Xiaomo Primary Function: Kachengetedzo keMafuta eSesame inogutsa zvinodiwa zvakanaka, inobata zvishuvo, inokwezva manzwiro uye inomutsa kuda kuziva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: In 1980s, we wrapped snacks and seasoning stuff with newspaper. It was a period when food was not always available yet precious. Luhua Group is the biggest sesame oil producer. Different from normal sesame oil, the grinding sesame oil is hand-making, with less output but much more fragrant.
Kukura & Kupakiwa: Diameter 50mm,Height 210mm, Glass Bottle with 350 degrees adhesive label.
Matagi: Bottle, Sesame Oil, Luhua, Grinding Sesame Oil, High End.
Tekinoroji Yekugadzira: We reshaped the bottle with glass which is quite different with the all condiments in China. People are more like holding a roll of newspaper than a bottle for its cylindrical shape.
Changamire yeDhizaini: When manufactured, the label are not able to cover the bottle in 360 degree. Yet, the gap uncovered is turned into an embossed steelyard's mark, where consumers can see the amount. The production technique of this sesame oil is advanced so it is no longer neglected but emphasized in this newspaper-like layout. All characters are placed in order, complying relative laws and regulations.
Tsvakurudzo: All Chinese condiments brand concentrated in how to improve the taste of their product but overlooked the importance of product packaging over past 4 decades. The quality of Luhua's products is undoubtedly the best in China, but the package is still outdated just like all condiments packaging in market, all bottle are exactly the same. We redesigned all information with old Chinese newspaper’s layout, so that the product name can be seen as soon as possible.
Chikurudziro: The bottle is minimized into a straight round one, while the label is designed into a newspaper, inspired by a childhood memory. The newspaper-wrapped bottle builds up a natural emotional connection with consumers as it reminds them of the old times and the premium quality. The layout is inspired by Chinese old signages of street shop where characters were put straight down with an attempt to convey that the brand is authentic and traceable.
Nguva yePurojekiti: The project was done within 2 months. The design is finished in Shenzhen, production in Laiyang City, Shandong Province.
Mafambiro eBasa: By creating the cylindrical bottle for Luhua, we have also brought forth a different choice to the condiment market in China and the neat bottle of sesame oil is now standing out from its competitors. With this widely consumed product, Luhua not only upgrades its own branding image, but also draws common people's attention to aesthetic orientation in consumption activities.
Nhengo dzeTimu: Designer: Tiger Pan, Qian Chi
Picture Credits: Kelin Tan
Technicion: Zhangkun Xie