Zhangyan Country Living Festival Primary Function: Nzvimbo Yekuratidzira naTongji Tiandi Neili Lab

Dhizaini Zhangyan Country Living Festival Primary Function: Nzvimbo Yekuratidzira naTongji Tiandi Neili Lab ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2021 Mubairo weSirivha we A' Design Award muChikwata cheKukwikwidza cheChiitiko neMisangano.

SirivhaChiitiko· 2021

Zhangyan Country Living Festival Primary Function: Nzvimbo Yekuratidzira

na Tongji Tiandi Neili Lab

Mutengi: Tongji Tiandi-Neili Lab

Mukundi weMubairo weSirivha we A' Design Award muChikwata cheChiitiko

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Dhizaini

Nezvekwa Zhangyan Country Living Festival Primary Function: Nzvimbo Yekuratidzira

Zhangyan Country Living Festival inzvimbo yekuratidzira yakagadzirirwa chiitiko chemumaruwa muShanghai. Marongero acho akaumbwa kubva mumakontena ekutakura akare akaiswa akatsauka, akaturikidzwa, akaruka nekutenderedzwa kuti aumbe nzvimbo dzakasiyana dzine misoro yakasiyana-siyana. Chikwata chimwe chemakontena chinovhara nzvimbo yemisangano, apo chimwe chikwata chinotara nzvimbo yemusika. Zviwanikwa zvakarashwa zvemunzvimbo iyoyo zvakadai semapuranga, uswa nehunzva zvinoshandiswawo. Chiratidzo chinoonekwa chinotevera maitiro eMemphis uye chinodhonza mifananidzo yenzvimbo yegomo, mvura, hove nebhiriji. Nzvimbo yezviitiko inosvika mamita mazana mashanu (5000) matsvairwa.

Kuzivikanwa

Nezve Mubairo weSirivha we A' Design Award

Mubairo weSirivha we A' Design Award wakahwinwa ne Zhangyan Country Living Festival Primary Function: Nzvimbo Yekuratidzira, rukudzo rwakakwirira zvikuru runopiwa kumadhizaini epamusoro, anonaka uye anofadza. Vakunda veSirivha mabasa anopenya kwazvo uye ane kugadzira kwakasiyana anoratidza unyanzvi, hunyanzvi hwekusikwa nekungwara kwevagadziri vawo. Zhangyan Country Living Festival Primary Function: Nzvimbo Yekuratidzira inotarisirwa kuva basa rinoshamisa, rinotangira vamwe, rine hunyanzvi hunoonekwa uye zvitsva zvakadzika. Dhizaini iyi yakahwina Mubairo weSirivha we A' Design Award chigadzirwa chinoshamisa, chinokudzwa chinobatsira uye chinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Zhangyan Country Living Festival Primary Function: Nzvimbo Yekuratidzira chigadzirwa chinoshuvirwa nevazhinji, chinomutsa zvishuvo, chinouya nemanzwiro akanaka uye chinomutsa kushamisika.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Urban-rural co-creation innovation experiment initiated by Lou Yongqi, Dean of the D&I, Tongji University, John Sakara, Academician of the RAC, and Aldo Cibic, one of Memphis school founders, to advance practices of sustainable living.
We find the meeting point in various design fields through the exploration of cross-boundary thinking, thereby integrating design concepts to help brands systematically output.
Taking brand culture "innovation" and "sustainable" as the core spirit for the design.
Kukura & Kupakiwa: The visual system design includes 5000 square meters of activity space.
Matagi: Innovation，sustainable，Memphis，integrating design
Tekinoroji Yekugadzira: The construction is built by using local abandoned containers and discarded native resources, e.g. wood, straw, and reeds.
Changamire yeDhizaini: In order to fit the project proposition of "sustainable development", the space design is creatively combined with the original resources of the site. With the vitality given by design, its sustainability can be re stimulated; with the reuse of materials, a recyclable overall system can be established to reduce waste. The project market constructed with vitality system publicizes the concepts of "everything has an afterlife", "everything makes the best use of" and "each has its own place".
Tsvakurudzo: Based on the project design background, the design approach decided to follow the following principles: starting from the top design, integrating the independent and compatible relationships among the main visual design, space design and guidance system, and strengthening the systematic output of the brand to the audience. The project hopes to create a blueprint for rural life in the future. The main visual design integrates the design style of Memphis School, and abstracts the "mountain, water, fish, bridge" and other abstract graphics with the regional characteristics of Zhangyan to form the main visual symbol of this event in the form of abstract combination. The Memphis school's design attribute of daring to imagine and break the Convention coincides with the attribute of this event.
The overall visual identity design of the project is based on the Memphis style, starting from the exhibition, speech, workshop and market to carry out spatial narrative, conveying the concepts of "rural", "sustainable", "future" and "innovation".
Chikurudziro: The Memphis school featuring creativity is used to integrate the elements of rural history and culture to form a brand image.
The brand graphics are three-dimensionally extended to form a systematic space design language.
To convey the sustainability sprint, the construction is built by using local abandoned containers and discarded native resources, e.g. wood, straw, and reeds.
We hope to lead the China rural revitalization with the idea of innovation and sustainability and design concept.
Nguva yePurojekiti: The project started in August 2019 in Shanghai and finished in November 2019.
Mafambiro eBasa: The original base is in an open suburban meadow, and in order to follow the purpose of environmental protection and sustainable exhibition, a number of old containers are used to form the activity area. By staggering, stacking, interlacing and stretching the containers, the simple rectangular bodies are combined into a variety of dynamic thematic exhibition space.
The left side of the site is distributed by two groups of containers on both sides, forming a more open enclosed form and providing an area for holding forums. On the right side, two groups of containers are rotated and disassembled into the site to create an activity space for holding a marketplace.
Nhengo dzeTimu: Jiaqing Wu
Jia Lin
Yin Shi
Lei Yu
Ling Ma
Suying Zheng
Lu Xiao
Xinyan Wang
Ronglan Wang