Wen Niang Bhodhoro reWaini yeMupunga weYero naTiger Pan

Dhizaini Wen Niang Bhodhoro reWaini yeMupunga weYero naTiger Pan ndiye mukundi anokudzwa zvikuru wemubairo unoremekedza we2020 Mubairo weGoridhe we A' Design Award muChikwata cheKukwikwidza cheDhizaini yePakejingi.

GoridhePakejingi· 2020

Wen Niang Bhodhoro reWaini yeMupunga weYero

na Tiger Pan

Mutengi: Shenzhen Wanshengtang Industry Co., Ltd

Mukundi weMubairo weGoridhe we A' Design Award muChikwata chePakejingi

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Mukundi weMubairo Akasimbiswa

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Shanyira Saiti Ona pa A' Design Award Mashoko Enhau Bheji reMubairo

Mavara

Dhizaini

Nezvekwa Wen Niang Bhodhoro reWaini yeMupunga weYero

Wen Niang ipakeji rakagadzirirwa waini yemupunga weyero yekuChina. Bhodhoro rakagadzirwa negirazi, asi waini zhinji yemupunga weyero inorongedzwa muzvidziyo zvevhu. Pamusoro pegirazi panowedzera kupenya nemamiriro ekubata. Karukwa (crane) rakatambanudza mapapiro rakanyorwa richibuda pachipfudzi chebhodhoro uye rinofukidza anopfuura madhigirii 320 epamusoro paro. Karukwa rine chinzvimbo chepamusoro mutsika dzekuMabvazuva, uko rinomiririra kuvimbika, runako, hutano neupenyu hurefu. Bhodhoro rine dhayamita yemamirimita 90 uye kureba kwemamirimita 260. Chimiro chemazuva ano chinovavarira kukwezva vatengi vechidiki.

Kuzivikanwa

Nezve Mubairo weGoridhe we A' Design Award

Mubairo weGoridhe we A' Design Award wakahwinwa ne Wen Niang Bhodhoro reWaini yeMupunga weYero, rukudzo rwakakwirira kwazvo runopiwa kumadhizaini ekutanga, anoshamisa uye akanakisa. Vakunda veGoridhe mabasa ane zvitsva zvakawanda, ane chiratidzo uye anopenya, anoratidza njere, uchenjeri nehunyanzvi hwevagadziri vawo. Wen Niang Bhodhoro reWaini yeMupunga weYero inotarisirwa kuva chigadzirwa chinorumbidzwa kwazvo, chinoita mafambiro matsva uye chakakura, chinopa kukosha kusati kwamboonekwa. Dhizaini iyi yakahwina Mubairo weGoridhe we A' Design Award basa rinoshamisa, rinoremekedzwa, rinobatsira zvikuru uye rinosundira mberi miganhu yehunyanzvi, sayenzi, dhizaini netekinoroji. Wen Niang Bhodhoro reWaini yeMupunga weYero inomutsa manzwiro akasimba ekuda, inomutsa mwoyo, inokurudzira kugadzira uye inotikwezva.

Shure kweDhizaini

Bepa Renhau

Zvikwereti, nhengo dzetiimu nezvimwe zvakadzama zvakapihwa nemudhizaina.

Hunhu Hwakasiyana: Wen Niang is product developed jointly by Wanshengtang and Guyuelongshan,the most famous producer of Chinese yellow rice wine.The product is made with an aim to raise public attention to this wine,as the developing of its market is falling far behind those of other alcohol products.We adopt modern techniques and crafts to present a traditional wine's package.
Kukura & Kupakiwa: Diameter: 90mm
Height:260mm
Matagi: yellow wine, rice wine, tigerpan, crane, embossment, Wen Niang
Tekinoroji Yekugadzira: The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. The wing-spreading crane is embossed on the shoulder-dropping bottle, which brings the traditional wine to a modern, more graceful and fascinating level, drawing attention of younger consumers.
Changamire yeDhizaini: How to emboss a spreading crane on a glass bottle is a major challenge of this case. Most embossment works are normally covering a certain angle, instead of 360 degrees' encirclement. This spreading crane will cover over 320 degree of bottle and all details must be perfected. Therefore, both the illustration and the embossment are both following an industrial guide, so that the crane and the bottle can be produced aesthetically and repeatably.
Tsvakurudzo: Yellow rice wine is one of the most important three fermented alcohol drinks, occupying a key position in Chinese culture. Compared with Chinese white spirits, it is more healthy and mild. Most products of yellow rice wine are packed in ceramics, which is costly and counterproductive, to achieve the effect of localization. Graphic design or bottle shaping are limited on ceramics. Wen Niang, however, breaks the constraint of packaging material and adopt glass to rejuvenate the old wine.
Chikurudziro: A crane surrounds the glass bottle so to endow the wine with life and soul.Crane possesses a lofty position in oriental culture.It stands for integrity and elegancy in personality, health and longevity in body,which is same with the function of the health-preserving wine.Through a modern package of the old wine,we aim to draw the young's attention and spread the Chinese culture of crane.
Nguva yePurojekiti: The project lasts 2 months, designed in Shenzhen and produced in Shaoxing, Zhejiang.
Mafambiro eBasa: The packaging design raises heated discussions in the industry, not only because Wen Niang has subverted the stereotype of yellow rice wine, but also because it balances out between traditional alcohol culture and modern design language.
Nhengo dzeTimu: Designer: Tiger Pan, Qian Chi
Illustrator:Ping Yi
Image Presentation: Juanjuan Wu
Technician: Zhangkun Xie
Project Manager: Crystal You
Zvikwereti zveMifananidzo: Image #1:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #2:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #3:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #4:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #5:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You